There is a shift in how learning is being distributed, communicated and consumed online. The quality of digital experiences we enjoy in our personal lives is impacting our expectations and behaviour at work. After all, contemporary and multichannel consumer services are designed to make us ‘feel’ positive about our interactions. Emotional engagement and participation happens is a result of frictionless, relevant and impactful online experiences. Without appropriate engagement strategies in place digital learning can all too easily fall short. We have created LearnerLab in response to the consumerisation of learning. We provide vital online engagement services to help learning teams and education providers connect with their audiences. We use this short deck to describe what gamification is and what benefits it can provide to learning organisations.

2. A quick introduction to gamification for learning

3. Games and Gamification are different

4. Games are activities where players are set
an objective and learn how to achieve it by
repeatedly failing

5. Gamification utilises the engagement strategies
used in games for non-game activities

6. Two sides to gamification

7. Best known - external motivators
Strategies that encourage retention and repeat
engagement
Allow users to prove
dominance over other
players
Allow users to
explore and share
their knowledge
Provide social
tools to allow user
to connect
Create levels of difficulty
to allow players to
demonstrate mastery
What motivates your audience?

8. Just as important - intrinsic motivators
Building on the engagement that already exists
in the subject matter
Amazing feedback - nurture
feeling of mastery
Frictionless UX - develop a
sense of autonomy
SImple to understand - create a
sense of purpose
Develop flow - encourage drive

9. Motivates audience through positive emotional
reinforcement to repeatedly engage with a learning
content or service
What does gamification achieve?

10. Understand your audience
Create a business case
Design a gamification strategy
Launch communications
Measure success
What we do