Lean Startup--From Toyota City to Fremont to You by John Shook
1. www.lean.org
Lean Startup Conference
San Francisco
Lean Startup – From Toyota City to
Fremont to You
John Shook
Chairman and CEO
Lean Enterprise Institute
www.lean.org
December 2013
14. New United Motor Manufacturing, Inc. –
NUMMI – built its first car in December 1984
and its last on April 1, 2010.
NUMMI kick-started a revolution.
30. • It’s a Management System!
• It’s an Organizational and a Personal Transformation.
This is not a pipe.
31. Lean Startup?
• Lean is about solving problems
through continuous experimentation.
• We ask: what is our purpose as an
organization or what problem are we
trying to solve?
• So, what problems do startups face?
32. Lean Startup?
What problems do startups face that are
different from those of established
enterprises?
More uncertainty?
Fewer resources?
Greater risk?
Anything else really?
33. • It’s a Management System!
• It’s an Organizational and a Personal Transformation.
This is not a pipe.