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Evolving and Growing with Lean Startup by Valerie Gofman

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Evolving and Growing with Lean Startup by Valerie Gofman

Sharethrough

The Lean Startup Conference 2013
http://leanstartup.co/

Veröffentlicht in: Business, Technologie
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Evolving and Growing with Lean Startup by Valerie Gofman

  1. 1. Evolution of a Tech Product Organization Thinking Lean While Innovating in an Existing Business Valerie Gofman valgofman@gmail.com
  2. 2. Challenge: Your company is: Established in the market! You want to: Build new product
  3. 3. When? What? Why? Doesn’t matter…process matters!
  4. 4. Let’s think about…engineering/development Why? Well, they build the product (duh!)
  5. 5. engineering/development Why not? New hires Brand new team
  6. 6. engineering/development Maintaining resources means… • Tacit knowledge • Least disruptive
  7. 7. engineering/development Example: Sharethrough’s new real-time bidding auction platform
  8. 8. engineering/development What we did: • Two teams • Existing • “Innovate” • Increased priority of innovation • 2 groups  1 team
  9. 9. engineering/development What were challenges: • Experimenting • Knowledge Transfer • Communication
  10. 10. engineering/development Why/what was effective: • Small team = foundation • Business priority • Rapid cycles
  11. 11. engineering/development • 80/20 rule Takeaways! • Iterate on communication • Respect
  12. 12. engineering/development You don’t want it to be like
  13. 13. Let’s think about…sales/biz dev/marketing Why? Revenue & customers
  14. 14. sales/biz dev/marketing Why not…? Forward-sell? Embellish? Say yes?
  15. 15. sales/biz dev/marketing Relationships & Positioning • Customer dev • Brand story • Competitors
  16. 16. sales/biz dev/marketing Example • Opportunity (sales/exec) • But…disrupting new dev Sharethrough for Publishers! • Minimal, lightweight
  17. 17. sales/biz dev/marketing • Lay out all req’s What we did: • Big picture • Basics
  18. 18. sales/biz dev/marketing • Important questions: • HOW do we compare? • WHY are we falling short? • ARE we going in the right direction?
  19. 19. sales/biz dev/marketing • Market changing Challenges • Focus = reality ? • Customer support
  20. 20. sales/biz dev/marketing • Narrow MVP scope Takeaways! • Re-evaluate and re-confirm direction • Partnership with sales/biz dev
  21. 21. Let’s think about…operations Why? They run the biz!
  22. 22. operations Why not… Increase headcount? New process/training?
  23. 23. operations • First usage Get Shit Done • Internal customer • Actual customer contact
  24. 24. operations You don’t want them to be like
  25. 25. operations • Wizard-of-Oz manual workarounds What works: • Early product adopter • Feedback
  26. 26. Is that it?
  27. 27. I don’t think so. “MVV” - Minimum Viable Vision same process as MVP, but thinking about the overall company story and vision
  28. 28. mvv What does it really mean? • Different iterations • Important to think about the overall UX • Business Side • Dev Side • How? • Branding, experience, story consistent • Everyone is part of QA
  29. 29. MVV = product keeping company in mind • No process is set in stone • Overcommunicate • Stakeholders in the loop and in mind • Company vision
  30. 30. Thanks! Valerie Gofman valgofman@gmail.com

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