Few startups survive without rigorous, exhaustive customer discovery, yet their “big company” brethren have already declared success and turned off the customer feedback spigot in anything other than satisfaction surveys. Often, good customer discovery can reinvigorate an old idea or optimize a new one. More often still, far too few major corporations are ambitiously using this powerful innovation tool.
Explore the key components of, and strategies behind, robust customer discovery. See why “so how do you like our product/idea” is just a small snowball at the top of the iceberg.
This workshop is designed for innovation team leaders, product managers, and senior execs driving new product or service innovation. It’ll provide tactical, practical steps, processes, and ideas that help you gather and process the only opinions about your innovation that matter—the opinions of your customers!