1. Question 4:
Who is your target
audience and how
would they
respond to your
products?

2. Our Products
Our target audience is 15-24 year old males as from research on the BBFI Statistical
Yearbook I shows that 15-24 year old males tent to watch horror films more whether
they’ve just been released into the cinema or whether they watch them at home. From
this we needed to find out what we needed to involve in our products in order to reach
the preferences of this specific minority groups. Questionnaire’s needed to be
undertaken to find out what not only makes a successful horror film from the surround
system but also the other parts of the detail for example: the beautiful girl, the
masculine male, the low key lighting etc. From real products we saw that we needed to
incorporate low key lighting, tension building music and minimalistic features such as
red colored lipstick. The connotation of this is that Emily is dangerous as we assume red
links with danger.
In order to state that we have a successful magazine and film poster we needed to seek
feedback from the audience to see what we needed to change and what aspects we
have used clearly represents the genre.
From feedback, the audience viewers stated that the film poster looks ‘edgy’ and we
asked from the film poster if they could guess the storyline for the film and most of
them guessed near enough to the storyline however couldn’t with the magazine alone.

3. Real Products
From the BBFI Statistical Yearbook, the real products have shown that the
target audience is 15-24 year old males resulting in why we chose this
demographic for our target audience; the most successful horror films have
this demographic.
From magazine’s we noticed that the main character whether that’s the
antagonist, protagonist or hero is always on the front page of the magazine
therefore, choosing Emily for the magazine cover was an advantage on a
whole.
With the film posters, we the conventions of the poster and decided to apply
it to ours – the storyline in a single shot, the low key lighting, audience
preference etc.

4. Comparison
Comparing my products to real products, I would state that I have portrayed
the codes and conventions in order to create a magazine cover and a film
poster. I have used low key lighting and the damsel in distress which highly
represents a horror film poster. I have used the codes and conventions as an
advantage when creating the film poster because this means that when the
exhibition sales come, the film is going to sell because the film poster is
potent itself.
The magazine covers both use main characters that are wearing the
characters clothes. This helps for exhibition sales because it allows the
audience members to know the characteristic of the character and how they
act within the film. I have also created my own graphic for Total Film however,
imitated this graphic so it looks like an actual Total Film Magazine.