1.
Your Online Marketing and B2B Social Marketing Experts @Leadtail and @BestB2BSocial
Social Insights Report:
HR Executives on Twitter
Reach, Engage, and Influence HR Decision Makers
Q1 2013

2.
Introduction
Despite all the technology available, your ability to reach, engage, and influence HR executives is
still limited. While buyer personas, surveys, and search marketing data can get you in the
ballpark, we believe social media insights are now a “must-have” for understanding HR decision
makers in a way that becomes truly actionable.
With this in mind, we developed this report, HR Executives on Twitter, to provide social media
insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social
Marketing technology to analyze data from Twitter, this report reveals insights about HR
executives to help you answer questions such as:
Leadtail Your Online Marketing and B2B Social Marketing Experts!2!
} Which social networks are HR professionals active on?
} What topics are they talking about?
} How are they using mobile to engage via social media?
} What sources of content are HR executives sharing?
} What are the most influential people, brands, and publications with HR professionals?
Armed with these social media insights, you can now take a more informed look at
your strategy for reaching, engaging, and influencing HR decision makers, and getting
them to take the actions you care about most.

3.
Methodology and Data Set
Leadtail Your Online Marketing and B2B Social Marketing Experts!
The methodology the Leadtail team used in analyzing the data is as follows:
1. Identify senior HR professionals active on social media based on criteria such as job function,
seniority, type of company, etc., to create the target audience data set.
2. Use the Leadtail B2B Social Marketing technology to extract insights around key activities, such
as what links are shared, who is mentioned and retweeted, popular hashtags, popular platforms
used to share content, etc.
3. Review, analyze, and package these insights into periodic reports.
The specific data set analyzed for this report was composed of:
} 631 HR executives (manager level and above) working in the areas of: talent acquisition,
learning management, and general HR practice.
} Both corporate and agency professionals.
} Primarily concentrated in North America.
} Total of 131,313 tweets, and 75,663 shared links.
} Tweets published between January 1, 2013 – April 1, 2013.
3!

4.
Key Takeaways
} LinkedIn is the critical social network for reaching and
engaging HR professionals.
} You cannot ignore mobile: two-thirds of the HR executives
in this sample shared from a mobile device during the report
period.
} Fish where the fish are: half of the most popular shared
sources of content are media sites geared specifically for an
HR audience.
} Don’t forget the human element of HR: individual thought
leaders and expert practitioners are the driving force behind
the content and conversations influencing HR execs today.
Leadtail Your Online Marketing and B2B Social Marketing Experts!4!

5.
Where Are They Located?
Our HR executives come from cities big and small across the United States.
Leadtail Your Online Marketing and B2B Social Marketing Experts!5!
Based on Location provided in Twitter Profile.

6.
How Do They Describe Themselves?
The way senior HR professionals describe themselves on Twitter reveals topical
keywords that can help you reach and engage them across the Social Web.
Leadtail Your Online Marketing and B2B Social Marketing Experts!6!

7.
What Do They Talk About?
7! Leadtail Your Online Marketing and B2B Social Marketing Experts!
Hashtags reveal the topics and events, big and small, national and local, that
captured the attention of these HR executives in Q1 2013.

8.
Which Social Networks Are They Active On?
8! Leadtail Your Online Marketing and B2B Social Marketing Experts!
1%
1%
1%
1%
2%
3%
5%
12%
14%
53%
100%
Yelp
Spotify
GetGlue.com
Tumblr
Vine - Make a Scene
Pinterest
Facebook
Instagram
foursquare
LinkedIn
Twitter
In addition to Twitter, HR executives are active
on a number of other social networks, many of
which cross post content to Twitter.
Not surprisingly, the most popular network with
these HR decision makers is LinkedIn – 53% of
our sample shared at least 1 tweet directly from
LInkedIn during the report period.
% of HR Executives that shared between this network + Twitter during the report period

9.
How Are They Using Mobile?
9!
Web Only 34%
Mobile & Web 66%
Leadtail Your Online Marketing and B2B Social Marketing Experts!
While many HR executives struggle in their
professional lives to figure out how to make the most
of mobile – they appear to have no problem figuring
out where mobile fits in their own daily lives.
Fully 2/3 of the HR professionals we analyzed shared
at least 1 tweet from a mobile device during the report
period. Understanding how to engage human
resources decision makers on mobile is clearly an
imperative for those who wish to influence and sell to
these executives.

10.
Which Apps + Platforms Drive Mobile Sharing?
Leadtail Your Online Marketing and B2B Social Marketing Experts!
With built-in features that promote sharing content to social networks, it’s not surprising that iPhone
apps dominate mobile sharing by senior HR professionals.
10!
6%
6%
8%
9%
9%
12%
12%
14%
18%
40%
Safari on iOS
Photos on iOS
Camera on iOS
iOS
Twitter Mobile Web
Twitter for Android
Instagram
foursquare
Twitter for iPad
Twitter for iPhone
% of HR Executives that published at least 1 tweet from this platform during the report period

11.
Leadtail Your Online Marketing and B2B Social Marketing Experts!11!
4%
4%
5%
5%
10%
16%
21%
53%
67%
68%
Paper.li
Buffer
Facebook
twitterfeed
Bullhorn Reach
TweetDeck
HootSuite
LinkedIn
Tweet Button
Twitter.com
% of HR Executives that published at least 1 tweet from this platform during the report period
What Drives Sharing on the Web?
HR Professionals share content in multiple ways – with a large majority using Twitter.com’s web
interface, as well as the distributed Tweet button at least once during the period.

12.
What Types of Content Do They Share?
Leadtail Your Online Marketing and B2B Social Marketing Experts!12!
eCommerce
(e.g. Amazon)
1%
Social/User
Generated
Media
14%
Mainstream
Media
35%
Industry Media
50%
As the most shared type of content, industry
media plays an important role in defining the
conversations marketers have with each other,
their internal teams, and ultimately clients and
customers. Many of these publications feature
submissions from HR thought leaders and
experts, and have robust email and social media
distribution that keeps their content in front of HR
professionals daily.
Mainstream media sites are the second most
commonly shared type of content. The vast
majority of mainstream media content shared is
leadership, business, and strategy focused –
typically covering broad industry issues and
trends.
The social/user generated media category for HR
professionals includes everything from insightful
videos about emerging startup communities to
thoughts on the latest episode of Scandal (hey,
we’re human after all!) % of 100 Most Popular Shared Content Sources

13.
Mainstream Media Industry Specific Social/User Generated
Media
Forbes Business Insider LinkedIn
Inc. Magazine Bullhorn Reach YouTube
HBR Blogs TLNT Instagram
New York Times ERE.net Twitter
The Huffington Post Mashable Facebook
Wall St. Journal Blogging4Jobs Paper.li
Fast Company Undercover Recruiter Foursquare
CNN Money Recruiter Pinterest
Businessweek Biz Journals SlideShare
USA Today Fistful of Talent Glassdoor
What Are the Top Content Sources?
The table below shows the 10 most shared content sources in each category. These top sites
tend to be fairly stable over time, making them solid targets for PR and media programs to build
awareness for your products and services with HR decision makers.
13!

14.
26. CNN MONEY
27. PINTEREST
28. BUSINESSWEEK
29. WSJ BLOGS
30. USA TODAY
31. BLOG TALK RADIO
32. VENTUREBEAT
33. WASHINGTON POST
34. HR BARTENDER
35. NPR
36. CBS NEWS
37. TWITPIC
38. CAREEREALISM
39. THE CYNICAL GIRL
40. AMAZON
41. CNN
42. ENTREPRENEUR
43. YOUTERN
44. SMART RECRUITERS
45. SOURCECON
46. WE KNOW NEXT
47. LIFEHACKER
48. SLIDESHARE
49. STEVE BOESE
50. SHRM
51. YAHOO! FINANCE
52. GLASSDOOR
53. TIM SACKETT
54. INDEED
55. RECRUITING BLOGS
56. HRE ONLINE
57. RESUMEBEAR BLOG
58. US NEWS MONEY
59. BUZZFEED
60. WIRED
61. BLOOMBERG
62. CNN – FORTUNE MGMT
63. THE ATLANTIC
64. MEGHAN M BIRO
65. YAHOO! NEWS
66. SLATE
67. HR CAPITALIST
68. HR EXAMINER
69. SMART BLOGS
70. SETH GODIN
71. VINE
72. S BROWNE HR
73. VICTORIO MILIAN
74. HR RINGLEADER
75. ESPN
76. LEUTE
77. HBR
78. TELENT MGT
79. PERFORMANCE I CREATE
80. XPERT HR
81. TALENT CULTURE
82. NO EXCUSES HR
83. BRAZEN CAREERIST BLOG
84. SOURCING KB
85. CNET NEWS
86. GOOGLE
87. LA TIMES
88. LINKEDIN TALENT SOLUTIONS
89. BOOLEAN BLACKBELT
90. NISHA RAGHAVAN
91. US NEWS
92. FASTCO DESIGN
93. SOCIAL MEDIA TODAY
94. ALL THINGS D
95. LEADERSHIP FREAK
96. NBC NEWS
97. BBC NEWS
98. FASTCO EXIST
99. KLOUT
100. LINKEDIN BLOG
1. LINKEDIN
2. FORBES
3. YOUTUBE
4. INC MAGAZINE
5. BUSINESS INSIDER
6. BULLHORN REACH
7. TLNT
8. HBR BLOGS
9. ERE
10. FOURSQUARE
11. INSTAGRAM
12. MASHABLE
13. NEW YORK TIMES
14. TWITTER
15. FACEBOOK
16. THE HUFFINGTON POST
17. WALL ST JOURNAL
18. PAPER.LI
19. FAST COMPANY
20. BLOGGING4JOBS
21. UNDERCOVER RECRUITER
22. RECRUITER
23. BIZ JOURNALS
24. FISTFUL OF TALENT
25. TECHCRUNCH
The following are the top 100 Content Sources shared by senior HR professionals in Q1 2013,
based on the number of unique people from our set that shared the source during the period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!
What Are the Most Shared Content Sources?
14!

15.
Who Do HR Executives Retweet the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!15!
There is persistent myth in social
media that content is retweeted
because the reader likes it.
While that is undoubtedly true
some of the time, there is one
less obvious (but profound)
reason why people retweet.
They think:
“My followers will like this.”
Whether it’s because it’s funny,
timely, provocative, or topical -
who gets retweeted is a reflection
of what people believe their own
audience will find relevant.
The word cloud to the right and
the list on the following page
shows the people that were
retweeted the most by HR
executives in Q1 2013.

16.
Who Do HR Executives Retweet the Most?
1. @SBROWNEHR
2. @MEGHANMBIRO
3. @WILLIAMTINCUP
4. @LRUETTIMANN
5. @TOMBOLT
6. @ROBINSCHOOLING
7. @UNDERCOVERREC
8. @JRKUHNS
9. @NEW_RESOURCE
10. @THEHRBUDDY
11. @ANIMAL
12. @BRYANWEMPEN
13. @FISHDOGS
14. @SUSANAVELLO
15. @YOUTERNMARK
16. @KEVINWGROSSMAN
17. @HRBARTENDER
18. @DAVETHEHRCZAR
19. @DWANELAY
20. @THEONECRYSTAL
21. @AKABRUNO
22. @JOHNSUMSER
23. @LOLLYDASKAL
24. @MATTCHARNEY
25. @TIMSACKETT
26. @VALAAFSHAR
27. @EMILIEMECK
28. @JENNIFERMCCLURE
29. @LEVYRECRUITS
30. @TIFFANYKUEHL
31. @CHRISTOPHERINHR
32. @DONNAROGERSHR
33. @HRREMIX
34. @VICTORIO_M
35. @JIMSTROUD
36. @JOEGERSTANDT
37. @SHRMLOBBYSTLISA
38. @STEVEBOESE
39. @THISISLARS
40. @TRISHMCFARLANE
41. @MJCARTY
42. @BRYANCHANEY
43. @CYNDYTRIVELLA
44. @INCENTINTEL
45. @JKJHR
46. @JROCK96
47. @SHARLYN_LAUBY
48. @STACYZAPAR
49. @LEADERSHIPFREAK
50. @MARENHOGAN
51. @CZARINAOFHR
52. @DAWNRASMUSSEN
53. @GLENCATHEY
54. @KRIS_DUNN
55. @SOCIALSALIMA
56. @SUSANLAMOTTE
57. @SYLVIEDAHL
58. @ASHLAURENPEREZ
59. @FRANKZUPAN
60. @INCBLOT
61. @MANAGERSDIARY
62. @RMCGAHEN
63. @THETALENTPOOLHR
64. @TIMBAKERHR
65. @ALLIPOLIN
66. @AVIDCAREERIST
67. @BRADGALIN
68. @HRFISHBOWL
69. @HRLAURIERUE
70. @JOANGINSBERG
71. @JOHNPHUDSON
72. @KIMGARST
73. @SABRINALBAKER
74. @SHALLY
75. @BOBWARREN
76. @CESCOBAR78
77. @GREG_SAVAGE
78. @IMJEREMYR
79. @INTERVIEWIQ
80. @JASONLAURITSEN
81. @JESSELYNSTONER
82. @JOBHUNTORG
83. @JOHNHOLLON
84. @KJONESKC
85. @MIKEOWCARZ
86. @TALENTTALKS
87. @TIMJGARDNER
88. @WALLYBOCK
89. @HRMARGO
90. @JMASS
91. @JOANNCORLEY
92. @MIKEVANDERVORT
93. @MNHEADHUNTER
94. @RESEARCHGODDESS
95. @RHUMBARFAN
96. @SHRMSMG
97. @THEBUZZONHR
98. @DANIELPINK
99. @DOUGSHAW1
100. @DUSTINHAVERKAMP
Leadtail Your Online Marketing and B2B Social Marketing Experts!16!
The 100 people retweeted most by HR Executives, based on the number of unique people from
our set that retweeted the handle during the period.

17.
Who Do HR Executives Mention the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!17!
Another measure of influence is
how often a person is mentioned.
Mentioning a person by name
can mean a few different things
in social media: it can mean
giving credit to someone for an
idea or piece of content being
shared, giving a shout-out to
someone you’ve recently met
with, or even engaging someone
directly in conversation.
In any context, being mentioned
is a sign that that person is an
active part of the social
conversation between HR
professionals.
The word cloud to the right, and
the list on the following page,
show the top 100 people who are
mentioned most by HR
executives.

18.
Who Do HR Executives Mention the Most?
1. @LRUETTIMANN
2. @SBROWNEHR
3. @STEVEBOESE
4. @WILLIAMTINCUP
5. @NEW_RESOURCE
6. @MEGHANMBIRO
7. @DAVETHEHRCZAR
8. @TIMSACKETT
9. @ROBINSCHOOLING
10. @SUSANAVELLO
11. @DWANELAY
12. @INCENTINTEL
13. @JRKUHNS
14. @THEHRBUDDY
15. @JKJHR
16. @THISISLARS
17. @ANIMAL
18. @THEONECRYSTAL
19. @UNDERCOVERREC
20. @CYNDYTRIVELLA
21. @TOMBOLT
22. @DONNAROGERSHR
23. @AKABRUNO
24. @BRYANWEMPEN
25. @HRFISHBOWL
26. @TIFFANYKUEHL
27. @MJCARTY
28. @JASONLAURITSEN
29. @JOEGERSTANDT
30. @VICTORIO_M
31. @FISHDOGS
32. @HRBARTENDER
33. @JOHNPHUDSON
34. @JOHNSUMSER
35. @TRISHMCFARLANE
36. @YOUTERNMARK
37. @INCBLOT
38. @JENNIFERMCCLURE
39. @KEVINWGROSSMAN
40. @KRIS_DUNN
41. @MIKEVANDERVORT
42. @BILLBOORMAN
43. @CHRISTOPHERINHR
44. @JOANGINSBERG
45. @SHRMLOBBYSLISA
46. @THELANCE
47. @CHINAGORMAN
48. @HRREMIX
49. @JROCK96
50. @MARENHOGAN
51. @BRADGALIN
52. @EMILIEMECK
53. @HRHOUND
54. @MATTCHARNEY
55. @UNLIKELYHRGUY
56. @CZARINAOFHR
57. @THEBUZZONHR
58. @BONNITORONTO
59. @DOUGSHAW1
60. @JEFFWALDMANHR
61. @LISAROSENDAHL
62. @MARATHONHR
63. @BENEUBANKS
64. @CAROLDMACD
65. @SABRINALBAKER
66. @DUSTINHAVERKAMP
67. @JBALIVE
68. @NICOLEOCH
69. @RAY_ANNE
70. @TIMEBAKERHR
71. @LEVYRECRUITS
72. @NEXTJENHR
73. @MIKECHUIDIAN
74. @SHRMSMG
75. @SUSANLAMOTTE
76. @HRBUOY
77. @JENNYJENSHR
78. @JESSELYNSTONER
79. @KJONESKC
80. @MICHAELCHOPP
81. @RHUMBARFAN
82. @MATTMONGE
83. @MIKEHABERMAN
84. @SHRMTARA
85. @BRYANCHANEY
86. @CHRISPONDER
87. @DAWNRASMUSSEN
88. @DCUTRIGHT
89. @FRANKZUPAN
90. @GLENCATHEY
91. @HAVRILLA
92. @ITSHRC
93. @PASMUZ
94. @TEMAUK
95. @CIGARSPHR
96. @CORPORATEHRGIRL
97. @DNOEHR
98. @GETHIREDBYCAT
99. @HEATHERBUSSING
100. @IMSOSARAH
101. @JSARAHWATSHR
The 100 people mentioned most by senior HR professionals in Q1 2013, based on the number
of people in our sample that mentioned the user during the report period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!18!

19.
Which Brands Do HR Execs Retweet Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!19!
As social media continues to
reshape how we communicate, the
line between “publishers” and
“brands” continues to blur.
Traditional organizations, vendors,
and service providers need to think
(and act!) like publishers - or said
another way, “brands” need to
create and share content that is
highly relevant to engage their
target audience.
So which brands are doing the best
job creating the kind of content that
engages HR professionals and
inspires them to pass that content
on to their networks?
The word cloud to the right shows
the brands that were retweeted the
most by HR executives in Q1 2013.

20.
Which Brands Do HR Execs Retweet Most?
1. @TALENTCULTURE
2. @BLOGGING4JOBS
3. @MASHABLE
4. @FORBES
5. @HARVARDBIZ
6. @TLNT_COM
7. @WEKNOWNEXT
8. @FASTCOMPANY
9. @WSJ
10. @SHRM
11. @HUFFINGTONPOST
12. @AMANET
13. @INC
14. @LEADERCHAT
15. @CAREERBUILDER
16. @RESUMEBEAR
17. @SMARTRECRUITERS
18. @HUMANCAPLEAGUE
19. @FISTFULOFTALENT
20. @TALEMETRY
21. @YOUTERN
22. @FORTUNEMAGAZINE
23. @SPARKHIRE
24. @FORBESTECH
25. @LINKEDIN
26. @SHRMPRESS
27. @DRIVETHRUHR
28. @CAREERSHERPA
29. @HRMAGAZINE
30. @TALENTNET
31. @TECHCRUNCH
32. @CAREEREALISM
33. @DALECARNEGIE
34. @INSPERITYJOBS
35. @NYTIMES
36. @STARRCONSPIRACY
37. @TALENTMGTMAG
38. @THOMASCAREER
39. @TIPS4RECRUITERS
40. @WHITEHOUSE
41. @BREAKINGNEWS
42. @CAREERBLISS
43. @ESPN
44. @HR_SAID_WHAT
45. @NBCNEWS
46. @OREO
47. @RECRUITERDOTCOM
48. @SPORTSCENTER
49. @THEATLANTIC
50. @THELADDERS
51. @ACHIEVERS
52. @CNNBRK
53. @EXPERTUSONE
54. @HIREONLINKEDIN
55. @HOURLY
56. @TODAYSHOW
57. @VENTUREBEAT
58. @BRAZENCAREERIST
59. @EMPLOYERSONDICE
60. @ENTMAGAZINE
61. @HRBLOGNETWORK
62. @KENEXA_HR_INST
63. @LA_SHRM
64. @NPRJOBS
65. @PEOPLECLUES
66. @SAI
67. @SMASHFLY
68. @TALENTANARCHY
69. @USATODAY
70. @WASHINGTONPOST
71. @WILSONHCG
72. @WOMENOFHR
73. @AP
74. @BI_CAREERS
75. @CNNMONEY
76. @HIREVUE
77. @SLATE
78. @GLASSDOOR
79. @HRFLORIDA
80. @ILSHRM
81. @KENEXA
82. @PERFORMANCEIC
83. @CNET
84. @DAILYMUST
85. @GLASSDOORDOTCOM
86. @HRHERO
87. @NPRNEWS
88. @BI_CONTRIBUTORS
89. @BLOOMBERGNEWS
90. @BUSINESSINSIDER
91. @BW
92. @CBSNEWS
93. @CNN
94. @FASTCODESIGN
95. @JOINTHEFLOCK
96. @KLOUT
97. @STARBUCKS
98. @TBI_WARROOM
99. @THEDAILYBEAST
100. @ASKAMANAGER
The following are the top 100 brands mentioned by HR execs, based on the number of unique
people in our sample that mentioned the brand during the report period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!20!

21.
Which Brands Do HR Execs Mention Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!21!
Looking at what brands HR
executives mention on Twitter
can give us another perspective
on the forces that shape their
views on products, services, and
industry trends.
In this case, the brands being
mentioned align closely to
popular sources of shared
content. Hence, the brands
mentioned most are a good
indicator of where the content HR
decision makers are consuming
is coming from.
The word cloud on the right, and
the list on the following page,
show the brands that are
mentioned the most by HR
professionals.

22.
Which Brands Do HR Execs Mention Most?
1. @TLNT_COM
2. @INC
3. @HARVARDBIZ
4. @BLOGGING4JOBS
5. @LINKEDIN
6. @ERE_NET
7. @WSJ
8. @MASHABLE
9. @SHARETHIS
10. @FORBES
11. @FOURSQUARE
12. @YOUTUBE
13. @FISTFULOFTALENT
14. @FASTCOMPANY
15. @SHRM
16. @WEKNOWNEXT
17. @RECRUITERDOTCOM
18. @BW
19. @DRIVETHRUHR
20. @FORTUNEMAGAZINE
21. @NYTIMES
22. @PINTEREST
23. @TALENTCULTURE
24. @TECHCRUNCH
25. @BI_CAREERS
26. @CAREEREALISM
27. @HUFFINGTONPOST
28. @CNNMONEY
29. @KLOUT
30. @SAI
31. @TWITTER
32. @USATODAY
33. @VENTUREBEAT
34. @SOURCECON
35. @SHRMSTORE
36. @USNEWS
37. @ASKAMANAGER
38. @CAREERBUILDER
39. @HIREVUE
40. @JOBSITEUS
41. @TALENTANARCHY
42. @CBSNEWS
43. @ENTMAGAZINE
44. @SHRMPRESS
45. @ZITE
46. @AMAZON
47. @EMPLOYERSONDICE
48. @HREXAMINER
49. @HUFFPOSTBIZ
50. @NPR
51. @SHRMATEAM
52. @YAHOO
53. @YOUTERN
54. @BRAZENCAREERIST
55. @CAREERSHERPA
56. @KRED
57. @NPRJOBS
58. @SMASHFLY
59. @STARRCONSPIRACY
60. @WOMENOFHR
61. @AP
62. @SCOOPIT
63. @STARBUCKS
64. @BLOOMBERGNEWS
65. @CNN
66. @GLASSDOOR
67. @HRHERO
68. @SLIDESHARE
69. @SPARKHIRE
70. @TALEMETRY
71. @ACHIEVERS
72. @FACEBOOK
73. @FEEDLY
74. @GLASSDOORDOTCOM
75. @GOOGLE
76. @LA_SHRM
77. @NPRNEWS
78. @PERFORMANCEIC
79. @SLATE
80. @TALENTNET
81. @TBI_WARROOM
82. @WORDPRESSDOTCOM
83. @BI_CONTRIBUTORS
84. @BUSINESSINSIDER
85. @ILSHRM
86. @JOINTHEFLOCK
87. @KENEXA_HR_INST
88. @LEADERSWEST
89. @PEOPLECLUES
90. @TODAYSHOW
91. @WASHINGTONPOST
92. @CNET
93. @DAILYMUST
94. @EVENTBRITE
95. @GUARDIAN
96. @HRFLORIDA
97. @SBLEADERS
98. @SMARTRECRUITERS
99. @THEDAILYBEAST
100. @WILSONHCG
Leadtail Your Online Marketing and B2B Social Marketing Experts!22!
The 100 brands mentioned most by senior HR professionals in Q1 2013, based on the number
of people in our sample that mentioned the brand during the report period.

23.
Conclusions
Imagine if you could listen to the daily conversations of human resources
executives… How would you use what you heard to better reach, engage, and
influence these HR decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what
content to create, who to build relationships with, and how best to develop and
implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: HR Executives on Twitter to
provide you with social media insights to help you make more informed
decisions for reaching, engaging, and influencing Human Resources decision
makers.
And since the topics, content sources, and influencers are constantly changing
so, too, are the social media insights for HR executives. With this in mind, keep
an eye out for our upcoming Q2 2013 report!
Leadtail Your Online Marketing and B2B Social Marketing Experts!23!

24.
About Leadtail
Leadtail is an agency focused on making online marketing and social media work for
business. The Leadtail team has developed and implemented social media programs
and campaigns for leading consumer and business brands including TiVo,
WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning and Peoplefluent.
Connect with us!
Leadtail Your Online Marketing and B2B Social Marketing Experts!24!
@Leadtail, @BestB2BSocial
www.linkedin.com/companies/Leadtail
www.Leadtail.com/blog/
888.705.4777