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Your Online Marketing and B2B Social Marketing Experts @Leadtail and @BestB2BSocial
Social Insights Report:
HR Executives on Twitter
Reach, Engage, and Influence HR Decision Makers
Q1 2013
Introduction
Despite all the technology available, your ability to reach, engage, and influence HR executives is
still limited. While buyer personas, surveys, and search marketing data can get you in the
ballpark, we believe social media insights are now a “must-have” for understanding HR decision
makers in a way that becomes truly actionable.
With this in mind, we developed this report, HR Executives on Twitter, to provide social media
insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social
Marketing technology to analyze data from Twitter, this report reveals insights about HR
executives to help you answer questions such as:
Leadtail Your Online Marketing and B2B Social Marketing Experts!2!
}  Which social networks are HR professionals active on?
}  What topics are they talking about?
}  How are they using mobile to engage via social media?
}  What sources of content are HR executives sharing?
}  What are the most influential people, brands, and publications with HR professionals?
Armed with these social media insights, you can now take a more informed look at
your strategy for reaching, engaging, and influencing HR decision makers, and getting
them to take the actions you care about most.
Methodology and Data Set
Leadtail Your Online Marketing and B2B Social Marketing Experts!
The methodology the Leadtail team used in analyzing the data is as follows:
1.  Identify senior HR professionals active on social media based on criteria such as job function,
seniority, type of company, etc., to create the target audience data set.
2.  Use the Leadtail B2B Social Marketing technology to extract insights around key activities, such
as what links are shared, who is mentioned and retweeted, popular hashtags, popular platforms
used to share content, etc.
3.  Review, analyze, and package these insights into periodic reports.
The specific data set analyzed for this report was composed of:
}  631 HR executives (manager level and above) working in the areas of: talent acquisition,
learning management, and general HR practice.
}  Both corporate and agency professionals.
}  Primarily concentrated in North America.
}  Total of 131,313 tweets, and 75,663 shared links.
}  Tweets published between January 1, 2013 – April 1, 2013.
3!
Key Takeaways
}  LinkedIn is the critical social network for reaching and
engaging HR professionals.
}  You cannot ignore mobile: two-thirds of the HR executives
in this sample shared from a mobile device during the report
period.
}  Fish where the fish are: half of the most popular shared
sources of content are media sites geared specifically for an
HR audience.
}  Don’t forget the human element of HR: individual thought
leaders and expert practitioners are the driving force behind
the content and conversations influencing HR execs today.
Leadtail Your Online Marketing and B2B Social Marketing Experts!4!
Where Are They Located?
Our HR executives come from cities big and small across the United States.
Leadtail Your Online Marketing and B2B Social Marketing Experts!5!
Based on Location provided in Twitter Profile.
How Do They Describe Themselves?
The way senior HR professionals describe themselves on Twitter reveals topical
keywords that can help you reach and engage them across the Social Web.
Leadtail Your Online Marketing and B2B Social Marketing Experts!6!
What Do They Talk About?
7! Leadtail Your Online Marketing and B2B Social Marketing Experts!
Hashtags reveal the topics and events, big and small, national and local, that
captured the attention of these HR executives in Q1 2013.
Which Social Networks Are They Active On?
8! Leadtail Your Online Marketing and B2B Social Marketing Experts!
1%
1%
1%
1%
2%
3%
5%
12%
14%
53%
100%
Yelp
Spotify
GetGlue.com
Tumblr
Vine - Make a Scene
Pinterest
Facebook
Instagram
foursquare
LinkedIn
Twitter
In addition to Twitter, HR executives are active
on a number of other social networks, many of
which cross post content to Twitter.
Not surprisingly, the most popular network with
these HR decision makers is LinkedIn – 53% of
our sample shared at least 1 tweet directly from
LInkedIn during the report period.
% of HR Executives that shared between this network + Twitter during the report period
How Are They Using Mobile?
9!
Web Only 34%
Mobile & Web 66%
Leadtail Your Online Marketing and B2B Social Marketing Experts!
While many HR executives struggle in their
professional lives to figure out how to make the most
of mobile – they appear to have no problem figuring
out where mobile fits in their own daily lives.
Fully 2/3 of the HR professionals we analyzed shared
at least 1 tweet from a mobile device during the report
period. Understanding how to engage human
resources decision makers on mobile is clearly an
imperative for those who wish to influence and sell to
these executives.
Which Apps + Platforms Drive Mobile Sharing?
Leadtail Your Online Marketing and B2B Social Marketing Experts!
With built-in features that promote sharing content to social networks, it’s not surprising that iPhone
apps dominate mobile sharing by senior HR professionals.
10!
6%
6%
8%
9%
9%
12%
12%
14%
18%
40%
Safari on iOS
Photos on iOS
Camera on iOS
iOS
Twitter Mobile Web
Twitter for Android
Instagram
foursquare
Twitter for iPad
Twitter for iPhone
% of HR Executives that published at least 1 tweet from this platform during the report period
Leadtail Your Online Marketing and B2B Social Marketing Experts!11!
4%
4%
5%
5%
10%
16%
21%
53%
67%
68%
Paper.li
Buffer
Facebook
twitterfeed
Bullhorn Reach
TweetDeck
HootSuite
LinkedIn
Tweet Button
Twitter.com
% of HR Executives that published at least 1 tweet from this platform during the report period
What Drives Sharing on the Web?
HR Professionals share content in multiple ways – with a large majority using Twitter.com’s web
interface, as well as the distributed Tweet button at least once during the period.
What Types of Content Do They Share?
Leadtail Your Online Marketing and B2B Social Marketing Experts!12!
eCommerce
(e.g. Amazon)
1%
Social/User
Generated
Media
14%
Mainstream
Media
35%
Industry Media
50%
As the most shared type of content, industry
media plays an important role in defining the
conversations marketers have with each other,
their internal teams, and ultimately clients and
customers. Many of these publications feature
submissions from HR thought leaders and
experts, and have robust email and social media
distribution that keeps their content in front of HR
professionals daily.
Mainstream media sites are the second most
commonly shared type of content. The vast
majority of mainstream media content shared is
leadership, business, and strategy focused –
typically covering broad industry issues and
trends.
The social/user generated media category for HR
professionals includes everything from insightful
videos about emerging startup communities to
thoughts on the latest episode of Scandal (hey,
we’re human after all!) % of 100 Most Popular Shared Content Sources
Mainstream Media Industry Specific Social/User Generated
Media
Forbes Business Insider LinkedIn
Inc. Magazine Bullhorn Reach YouTube
HBR Blogs TLNT Instagram
New York Times ERE.net Twitter
The Huffington Post Mashable Facebook
Wall St. Journal Blogging4Jobs Paper.li
Fast Company Undercover Recruiter Foursquare
CNN Money Recruiter Pinterest
Businessweek Biz Journals SlideShare
USA Today Fistful of Talent Glassdoor
What Are the Top Content Sources?
The table below shows the 10 most shared content sources in each category. These top sites
tend to be fairly stable over time, making them solid targets for PR and media programs to build
awareness for your products and services with HR decision makers.
13!
26.  CNN MONEY
27.  PINTEREST
28.  BUSINESSWEEK
29.  WSJ BLOGS
30.  USA TODAY
31.  BLOG TALK RADIO
32.  VENTUREBEAT
33.  WASHINGTON POST
34.  HR BARTENDER
35.  NPR
36.  CBS NEWS
37.  TWITPIC
38.  CAREEREALISM
39.  THE CYNICAL GIRL
40.  AMAZON
41.  CNN
42.  ENTREPRENEUR
43.  YOUTERN
44.  SMART RECRUITERS
45.  SOURCECON
46.  WE KNOW NEXT
47.  LIFEHACKER
48.  SLIDESHARE
49.  STEVE BOESE
50.  SHRM
51.  YAHOO! FINANCE
52.  GLASSDOOR
53.  TIM SACKETT
54.  INDEED
55.  RECRUITING BLOGS
56.  HRE ONLINE
57.  RESUMEBEAR BLOG
58.  US NEWS MONEY
59.  BUZZFEED
60.  WIRED
61.  BLOOMBERG
62.  CNN – FORTUNE MGMT
63.  THE ATLANTIC
64.  MEGHAN M BIRO
65.  YAHOO! NEWS
66.  SLATE
67.  HR CAPITALIST
68.  HR EXAMINER
69.  SMART BLOGS
70.  SETH GODIN
71.  VINE
72.  S BROWNE HR
73.  VICTORIO MILIAN
74.  HR RINGLEADER
75.  ESPN
76.  LEUTE
77.  HBR
78.  TELENT MGT
79.  PERFORMANCE I CREATE
80.  XPERT HR
81.  TALENT CULTURE
82.  NO EXCUSES HR
83.  BRAZEN CAREERIST BLOG
84.  SOURCING KB
85.  CNET NEWS
86.  GOOGLE
87.  LA TIMES
88.  LINKEDIN TALENT SOLUTIONS
89.  BOOLEAN BLACKBELT
90.  NISHA RAGHAVAN
91.  US NEWS
92.  FASTCO DESIGN
93.  SOCIAL MEDIA TODAY
94.  ALL THINGS D
95.  LEADERSHIP FREAK
96.  NBC NEWS
97.  BBC NEWS
98.  FASTCO EXIST
99.  KLOUT
100.  LINKEDIN BLOG
1.  LINKEDIN
2.  FORBES
3.  YOUTUBE
4.  INC MAGAZINE
5.  BUSINESS INSIDER
6.  BULLHORN REACH
7.  TLNT
8.  HBR BLOGS
9.  ERE
10.  FOURSQUARE
11.  INSTAGRAM
12.  MASHABLE
13.  NEW YORK TIMES
14.  TWITTER
15.  FACEBOOK
16.  THE HUFFINGTON POST
17.  WALL ST JOURNAL
18.  PAPER.LI
19.  FAST COMPANY
20.  BLOGGING4JOBS
21.  UNDERCOVER RECRUITER
22.  RECRUITER
23.  BIZ JOURNALS
24.  FISTFUL OF TALENT
25.  TECHCRUNCH
The following are the top 100 Content Sources shared by senior HR professionals in Q1 2013,
based on the number of unique people from our set that shared the source during the period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!
What Are the Most Shared Content Sources?
14!
Who Do HR Executives Retweet the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!15!
There is persistent myth in social
media that content is retweeted
because the reader likes it.
While that is undoubtedly true
some of the time, there is one
less obvious (but profound)
reason why people retweet.
They think:
“My followers will like this.”
Whether it’s because it’s funny,
timely, provocative, or topical -
who gets retweeted is a reflection
of what people believe their own
audience will find relevant.
The word cloud to the right and
the list on the following page
shows the people that were
retweeted the most by HR
executives in Q1 2013.
Who Do HR Executives Retweet the Most?
1.  @SBROWNEHR
2.  @MEGHANMBIRO
3.  @WILLIAMTINCUP
4.  @LRUETTIMANN
5.  @TOMBOLT
6.  @ROBINSCHOOLING
7.  @UNDERCOVERREC
8.  @JRKUHNS
9.  @NEW_RESOURCE
10.  @THEHRBUDDY
11.  @ANIMAL
12.  @BRYANWEMPEN
13.  @FISHDOGS
14.  @SUSANAVELLO
15.  @YOUTERNMARK
16.  @KEVINWGROSSMAN
17.  @HRBARTENDER
18.  @DAVETHEHRCZAR
19.  @DWANELAY
20.  @THEONECRYSTAL
21.  @AKABRUNO
22.  @JOHNSUMSER
23.  @LOLLYDASKAL
24.  @MATTCHARNEY
25.  @TIMSACKETT
26.  @VALAAFSHAR
27.  @EMILIEMECK
28.  @JENNIFERMCCLURE
29.  @LEVYRECRUITS
30.  @TIFFANYKUEHL
31.  @CHRISTOPHERINHR
32.  @DONNAROGERSHR
33.  @HRREMIX
34.  @VICTORIO_M
35.  @JIMSTROUD
36.  @JOEGERSTANDT
37.  @SHRMLOBBYSTLISA
38.  @STEVEBOESE
39.  @THISISLARS
40.  @TRISHMCFARLANE
41.  @MJCARTY
42.  @BRYANCHANEY
43.  @CYNDYTRIVELLA
44.  @INCENTINTEL
45.  @JKJHR
46.  @JROCK96
47.  @SHARLYN_LAUBY
48.  @STACYZAPAR
49.  @LEADERSHIPFREAK
50.  @MARENHOGAN
51.  @CZARINAOFHR
52.  @DAWNRASMUSSEN
53.  @GLENCATHEY
54.  @KRIS_DUNN
55.  @SOCIALSALIMA
56.  @SUSANLAMOTTE
57.  @SYLVIEDAHL
58.  @ASHLAURENPEREZ
59.  @FRANKZUPAN
60.  @INCBLOT
61.  @MANAGERSDIARY
62.  @RMCGAHEN
63.  @THETALENTPOOLHR
64.  @TIMBAKERHR
65.  @ALLIPOLIN
66.  @AVIDCAREERIST
67.  @BRADGALIN
68.  @HRFISHBOWL
69.  @HRLAURIERUE
70.  @JOANGINSBERG
71.  @JOHNPHUDSON
72.  @KIMGARST
73.  @SABRINALBAKER
74.  @SHALLY
75.  @BOBWARREN
76.  @CESCOBAR78
77.  @GREG_SAVAGE
78.  @IMJEREMYR
79.  @INTERVIEWIQ
80.  @JASONLAURITSEN
81.  @JESSELYNSTONER
82.  @JOBHUNTORG
83.  @JOHNHOLLON
84.  @KJONESKC
85.  @MIKEOWCARZ
86.  @TALENTTALKS
87.  @TIMJGARDNER
88.  @WALLYBOCK
89.  @HRMARGO
90.  @JMASS
91.  @JOANNCORLEY
92.  @MIKEVANDERVORT
93.  @MNHEADHUNTER
94.  @RESEARCHGODDESS
95.  @RHUMBARFAN
96.  @SHRMSMG
97.  @THEBUZZONHR
98.  @DANIELPINK
99.  @DOUGSHAW1
100.  @DUSTINHAVERKAMP
Leadtail Your Online Marketing and B2B Social Marketing Experts!16!
The 100 people retweeted most by HR Executives, based on the number of unique people from
our set that retweeted the handle during the period.
Who Do HR Executives Mention the Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!17!
Another measure of influence is
how often a person is mentioned.
Mentioning a person by name
can mean a few different things
in social media: it can mean
giving credit to someone for an
idea or piece of content being
shared, giving a shout-out to
someone you’ve recently met
with, or even engaging someone
directly in conversation.
In any context, being mentioned
is a sign that that person is an
active part of the social
conversation between HR
professionals.
The word cloud to the right, and
the list on the following page,
show the top 100 people who are
mentioned most by HR
executives.
Who Do HR Executives Mention the Most?
1.  @LRUETTIMANN
2.  @SBROWNEHR
3.  @STEVEBOESE
4.  @WILLIAMTINCUP
5.  @NEW_RESOURCE
6.  @MEGHANMBIRO
7.  @DAVETHEHRCZAR
8.  @TIMSACKETT
9.  @ROBINSCHOOLING
10.  @SUSANAVELLO
11.  @DWANELAY
12.  @INCENTINTEL
13.  @JRKUHNS
14.  @THEHRBUDDY
15.  @JKJHR
16.  @THISISLARS
17.  @ANIMAL
18.  @THEONECRYSTAL
19.  @UNDERCOVERREC
20.  @CYNDYTRIVELLA
21.  @TOMBOLT
22.  @DONNAROGERSHR
23.  @AKABRUNO
24.  @BRYANWEMPEN
25.  @HRFISHBOWL
26.  @TIFFANYKUEHL
27.  @MJCARTY
28.  @JASONLAURITSEN
29.  @JOEGERSTANDT
30.  @VICTORIO_M
31.  @FISHDOGS
32.  @HRBARTENDER
33.  @JOHNPHUDSON
34.  @JOHNSUMSER
35.  @TRISHMCFARLANE
36.  @YOUTERNMARK
37.  @INCBLOT
38.  @JENNIFERMCCLURE
39.  @KEVINWGROSSMAN
40.  @KRIS_DUNN
41.  @MIKEVANDERVORT
42.  @BILLBOORMAN
43.  @CHRISTOPHERINHR
44.  @JOANGINSBERG
45.  @SHRMLOBBYSLISA
46.  @THELANCE
47.  @CHINAGORMAN
48.  @HRREMIX
49.  @JROCK96
50.  @MARENHOGAN
51.  @BRADGALIN
52.  @EMILIEMECK
53.  @HRHOUND
54.  @MATTCHARNEY
55.  @UNLIKELYHRGUY
56.  @CZARINAOFHR
57.  @THEBUZZONHR
58.  @BONNITORONTO
59.  @DOUGSHAW1
60.  @JEFFWALDMANHR
61.  @LISAROSENDAHL
62.  @MARATHONHR
63.  @BENEUBANKS
64.  @CAROLDMACD
65.  @SABRINALBAKER
66.  @DUSTINHAVERKAMP
67.  @JBALIVE
68.  @NICOLEOCH
69.  @RAY_ANNE
70.  @TIMEBAKERHR
71.  @LEVYRECRUITS
72.  @NEXTJENHR
73.  @MIKECHUIDIAN
74.  @SHRMSMG
75.  @SUSANLAMOTTE
76.  @HRBUOY
77.  @JENNYJENSHR
78.  @JESSELYNSTONER
79.  @KJONESKC
80.  @MICHAELCHOPP
81.  @RHUMBARFAN
82.  @MATTMONGE
83.  @MIKEHABERMAN
84.  @SHRMTARA
85.  @BRYANCHANEY
86.  @CHRISPONDER
87.  @DAWNRASMUSSEN
88.  @DCUTRIGHT
89.  @FRANKZUPAN
90.  @GLENCATHEY
91.  @HAVRILLA
92.  @ITSHRC
93.  @PASMUZ
94.  @TEMAUK
95.  @CIGARSPHR
96.  @CORPORATEHRGIRL
97.  @DNOEHR
98.  @GETHIREDBYCAT
99.  @HEATHERBUSSING
100.  @IMSOSARAH
101.  @JSARAHWATSHR
The 100 people mentioned most by senior HR professionals in Q1 2013, based on the number
of people in our sample that mentioned the user during the report period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!18!
Which Brands Do HR Execs Retweet Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!19!
As social media continues to
reshape how we communicate, the
line between “publishers” and
“brands” continues to blur.
Traditional organizations, vendors,
and service providers need to think
(and act!) like publishers - or said
another way, “brands” need to
create and share content that is
highly relevant to engage their
target audience.
So which brands are doing the best
job creating the kind of content that
engages HR professionals and
inspires them to pass that content
on to their networks?
The word cloud to the right shows
the brands that were retweeted the
most by HR executives in Q1 2013.
Which Brands Do HR Execs Retweet Most?
1.  @TALENTCULTURE
2.  @BLOGGING4JOBS
3.  @MASHABLE
4.  @FORBES
5.  @HARVARDBIZ
6.  @TLNT_COM
7.  @WEKNOWNEXT
8.  @FASTCOMPANY
9.  @WSJ
10.  @SHRM
11.  @HUFFINGTONPOST
12.  @AMANET
13.  @INC
14.  @LEADERCHAT
15.  @CAREERBUILDER
16.  @RESUMEBEAR
17.  @SMARTRECRUITERS
18.  @HUMANCAPLEAGUE
19.  @FISTFULOFTALENT
20.  @TALEMETRY
21.  @YOUTERN
22.  @FORTUNEMAGAZINE
23.  @SPARKHIRE
24.  @FORBESTECH
25.  @LINKEDIN
26.  @SHRMPRESS
27.  @DRIVETHRUHR
28.  @CAREERSHERPA
29.  @HRMAGAZINE
30.  @TALENTNET
31.  @TECHCRUNCH
32.  @CAREEREALISM
33.  @DALECARNEGIE
34.  @INSPERITYJOBS
35.  @NYTIMES
36.  @STARRCONSPIRACY
37.  @TALENTMGTMAG
38.  @THOMASCAREER
39.  @TIPS4RECRUITERS
40.  @WHITEHOUSE
41.  @BREAKINGNEWS
42.  @CAREERBLISS
43.  @ESPN
44.  @HR_SAID_WHAT
45.  @NBCNEWS
46.  @OREO
47.  @RECRUITERDOTCOM
48.  @SPORTSCENTER
49.  @THEATLANTIC
50.  @THELADDERS
51.  @ACHIEVERS
52.  @CNNBRK
53.  @EXPERTUSONE
54.  @HIREONLINKEDIN
55.  @HOURLY
56.  @TODAYSHOW
57.  @VENTUREBEAT
58.  @BRAZENCAREERIST
59.  @EMPLOYERSONDICE
60.  @ENTMAGAZINE
61.  @HRBLOGNETWORK
62.  @KENEXA_HR_INST
63.  @LA_SHRM
64.  @NPRJOBS
65.  @PEOPLECLUES
66.  @SAI
67.  @SMASHFLY
68.  @TALENTANARCHY
69.  @USATODAY
70.  @WASHINGTONPOST
71.  @WILSONHCG
72.  @WOMENOFHR
73.  @AP
74.  @BI_CAREERS
75.  @CNNMONEY
76.  @HIREVUE
77.  @SLATE
78.  @GLASSDOOR
79.  @HRFLORIDA
80.  @ILSHRM
81.  @KENEXA
82.  @PERFORMANCEIC
83.  @CNET
84.  @DAILYMUST
85.  @GLASSDOORDOTCOM
86.  @HRHERO
87.  @NPRNEWS
88.  @BI_CONTRIBUTORS
89.  @BLOOMBERGNEWS
90.  @BUSINESSINSIDER
91.  @BW
92.  @CBSNEWS
93.  @CNN
94.  @FASTCODESIGN
95.  @JOINTHEFLOCK
96.  @KLOUT
97.  @STARBUCKS
98.  @TBI_WARROOM
99.  @THEDAILYBEAST
100.  @ASKAMANAGER
The following are the top 100 brands mentioned by HR execs, based on the number of unique
people in our sample that mentioned the brand during the report period.
Leadtail Your Online Marketing and B2B Social Marketing Experts!20!
Which Brands Do HR Execs Mention Most?
Leadtail Your Online Marketing and B2B Social Marketing Experts!21!
Looking at what brands HR
executives mention on Twitter
can give us another perspective
on the forces that shape their
views on products, services, and
industry trends.
In this case, the brands being
mentioned align closely to
popular sources of shared
content. Hence, the brands
mentioned most are a good
indicator of where the content HR
decision makers are consuming
is coming from.
The word cloud on the right, and
the list on the following page,
show the brands that are
mentioned the most by HR
professionals.
Which Brands Do HR Execs Mention Most?
1.  @TLNT_COM
2.  @INC
3.  @HARVARDBIZ
4.  @BLOGGING4JOBS
5.  @LINKEDIN
6.  @ERE_NET
7.  @WSJ
8.  @MASHABLE
9.  @SHARETHIS
10.  @FORBES
11.  @FOURSQUARE
12.  @YOUTUBE
13.  @FISTFULOFTALENT
14.  @FASTCOMPANY
15.  @SHRM
16.  @WEKNOWNEXT
17.  @RECRUITERDOTCOM
18.  @BW
19.  @DRIVETHRUHR
20.  @FORTUNEMAGAZINE
21.  @NYTIMES
22.  @PINTEREST
23.  @TALENTCULTURE
24.  @TECHCRUNCH
25.  @BI_CAREERS
26.  @CAREEREALISM
27.  @HUFFINGTONPOST
28.  @CNNMONEY
29.  @KLOUT
30.  @SAI
31.  @TWITTER
32.  @USATODAY
33.  @VENTUREBEAT
34.  @SOURCECON
35.  @SHRMSTORE
36.  @USNEWS
37.  @ASKAMANAGER
38.  @CAREERBUILDER
39.  @HIREVUE
40.  @JOBSITEUS
41.  @TALENTANARCHY
42.  @CBSNEWS
43.  @ENTMAGAZINE
44.  @SHRMPRESS
45.  @ZITE
46.  @AMAZON
47.  @EMPLOYERSONDICE
48.  @HREXAMINER
49.  @HUFFPOSTBIZ
50.  @NPR
51.  @SHRMATEAM
52.  @YAHOO
53.  @YOUTERN
54.  @BRAZENCAREERIST
55.  @CAREERSHERPA
56.  @KRED
57.  @NPRJOBS
58.  @SMASHFLY
59.  @STARRCONSPIRACY
60.  @WOMENOFHR
61.  @AP
62.  @SCOOPIT
63.  @STARBUCKS
64.  @BLOOMBERGNEWS
65.  @CNN
66.  @GLASSDOOR
67.  @HRHERO
68.  @SLIDESHARE
69.  @SPARKHIRE
70.  @TALEMETRY
71.  @ACHIEVERS
72.  @FACEBOOK
73.  @FEEDLY
74.  @GLASSDOORDOTCOM
75.  @GOOGLE
76.  @LA_SHRM
77.  @NPRNEWS
78.  @PERFORMANCEIC
79.  @SLATE
80.  @TALENTNET
81.  @TBI_WARROOM
82.  @WORDPRESSDOTCOM
83.  @BI_CONTRIBUTORS
84.  @BUSINESSINSIDER
85.  @ILSHRM
86.  @JOINTHEFLOCK
87.  @KENEXA_HR_INST
88.  @LEADERSWEST
89.  @PEOPLECLUES
90.  @TODAYSHOW
91.  @WASHINGTONPOST
92.  @CNET
93.  @DAILYMUST
94.  @EVENTBRITE
95.  @GUARDIAN
96.  @HRFLORIDA
97.  @SBLEADERS
98.  @SMARTRECRUITERS
99.  @THEDAILYBEAST
100.  @WILSONHCG
Leadtail Your Online Marketing and B2B Social Marketing Experts!22!
The 100 brands mentioned most by senior HR professionals in Q1 2013, based on the number
of people in our sample that mentioned the brand during the report period.
Conclusions
Imagine if you could listen to the daily conversations of human resources
executives… How would you use what you heard to better reach, engage, and
influence these HR decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what
content to create, who to build relationships with, and how best to develop and
implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: HR Executives on Twitter to
provide you with social media insights to help you make more informed
decisions for reaching, engaging, and influencing Human Resources decision
makers.
And since the topics, content sources, and influencers are constantly changing
so, too, are the social media insights for HR executives. With this in mind, keep
an eye out for our upcoming Q2 2013 report!
Leadtail Your Online Marketing and B2B Social Marketing Experts!23!
About Leadtail
Leadtail is an agency focused on making online marketing and social media work for
business. The Leadtail team has developed and implemented social media programs
and campaigns for leading consumer and business brands including TiVo,
WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning and Peoplefluent.
Connect with us!
Leadtail Your Online Marketing and B2B Social Marketing Experts!24!
@Leadtail, @BestB2BSocial
www.linkedin.com/companies/Leadtail
www.Leadtail.com/blog/
888.705.4777

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How Are HR Executives Using Twitter? | Social Insights Report Q1 2013

  • 1. Your Online Marketing and B2B Social Marketing Experts @Leadtail and @BestB2BSocial Social Insights Report: HR Executives on Twitter Reach, Engage, and Influence HR Decision Makers Q1 2013
  • 2. Introduction Despite all the technology available, your ability to reach, engage, and influence HR executives is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding HR decision makers in a way that becomes truly actionable. With this in mind, we developed this report, HR Executives on Twitter, to provide social media insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social Marketing technology to analyze data from Twitter, this report reveals insights about HR executives to help you answer questions such as: Leadtail Your Online Marketing and B2B Social Marketing Experts!2! }  Which social networks are HR professionals active on? }  What topics are they talking about? }  How are they using mobile to engage via social media? }  What sources of content are HR executives sharing? }  What are the most influential people, brands, and publications with HR professionals? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing HR decision makers, and getting them to take the actions you care about most.
  • 3. Methodology and Data Set Leadtail Your Online Marketing and B2B Social Marketing Experts! The methodology the Leadtail team used in analyzing the data is as follows: 1.  Identify senior HR professionals active on social media based on criteria such as job function, seniority, type of company, etc., to create the target audience data set. 2.  Use the Leadtail B2B Social Marketing technology to extract insights around key activities, such as what links are shared, who is mentioned and retweeted, popular hashtags, popular platforms used to share content, etc. 3.  Review, analyze, and package these insights into periodic reports. The specific data set analyzed for this report was composed of: }  631 HR executives (manager level and above) working in the areas of: talent acquisition, learning management, and general HR practice. }  Both corporate and agency professionals. }  Primarily concentrated in North America. }  Total of 131,313 tweets, and 75,663 shared links. }  Tweets published between January 1, 2013 – April 1, 2013. 3!
  • 4. Key Takeaways }  LinkedIn is the critical social network for reaching and engaging HR professionals. }  You cannot ignore mobile: two-thirds of the HR executives in this sample shared from a mobile device during the report period. }  Fish where the fish are: half of the most popular shared sources of content are media sites geared specifically for an HR audience. }  Don’t forget the human element of HR: individual thought leaders and expert practitioners are the driving force behind the content and conversations influencing HR execs today. Leadtail Your Online Marketing and B2B Social Marketing Experts!4!
  • 5. Where Are They Located? Our HR executives come from cities big and small across the United States. Leadtail Your Online Marketing and B2B Social Marketing Experts!5! Based on Location provided in Twitter Profile.
  • 6. How Do They Describe Themselves? The way senior HR professionals describe themselves on Twitter reveals topical keywords that can help you reach and engage them across the Social Web. Leadtail Your Online Marketing and B2B Social Marketing Experts!6!
  • 7. What Do They Talk About? 7! Leadtail Your Online Marketing and B2B Social Marketing Experts! Hashtags reveal the topics and events, big and small, national and local, that captured the attention of these HR executives in Q1 2013.
  • 8. Which Social Networks Are They Active On? 8! Leadtail Your Online Marketing and B2B Social Marketing Experts! 1% 1% 1% 1% 2% 3% 5% 12% 14% 53% 100% Yelp Spotify GetGlue.com Tumblr Vine - Make a Scene Pinterest Facebook Instagram foursquare LinkedIn Twitter In addition to Twitter, HR executives are active on a number of other social networks, many of which cross post content to Twitter. Not surprisingly, the most popular network with these HR decision makers is LinkedIn – 53% of our sample shared at least 1 tweet directly from LInkedIn during the report period. % of HR Executives that shared between this network + Twitter during the report period
  • 9. How Are They Using Mobile? 9! Web Only 34% Mobile & Web 66% Leadtail Your Online Marketing and B2B Social Marketing Experts! While many HR executives struggle in their professional lives to figure out how to make the most of mobile – they appear to have no problem figuring out where mobile fits in their own daily lives. Fully 2/3 of the HR professionals we analyzed shared at least 1 tweet from a mobile device during the report period. Understanding how to engage human resources decision makers on mobile is clearly an imperative for those who wish to influence and sell to these executives.
  • 10. Which Apps + Platforms Drive Mobile Sharing? Leadtail Your Online Marketing and B2B Social Marketing Experts! With built-in features that promote sharing content to social networks, it’s not surprising that iPhone apps dominate mobile sharing by senior HR professionals. 10! 6% 6% 8% 9% 9% 12% 12% 14% 18% 40% Safari on iOS Photos on iOS Camera on iOS iOS Twitter Mobile Web Twitter for Android Instagram foursquare Twitter for iPad Twitter for iPhone % of HR Executives that published at least 1 tweet from this platform during the report period
  • 11. Leadtail Your Online Marketing and B2B Social Marketing Experts!11! 4% 4% 5% 5% 10% 16% 21% 53% 67% 68% Paper.li Buffer Facebook twitterfeed Bullhorn Reach TweetDeck HootSuite LinkedIn Tweet Button Twitter.com % of HR Executives that published at least 1 tweet from this platform during the report period What Drives Sharing on the Web? HR Professionals share content in multiple ways – with a large majority using Twitter.com’s web interface, as well as the distributed Tweet button at least once during the period.
  • 12. What Types of Content Do They Share? Leadtail Your Online Marketing and B2B Social Marketing Experts!12! eCommerce (e.g. Amazon) 1% Social/User Generated Media 14% Mainstream Media 35% Industry Media 50% As the most shared type of content, industry media plays an important role in defining the conversations marketers have with each other, their internal teams, and ultimately clients and customers. Many of these publications feature submissions from HR thought leaders and experts, and have robust email and social media distribution that keeps their content in front of HR professionals daily. Mainstream media sites are the second most commonly shared type of content. The vast majority of mainstream media content shared is leadership, business, and strategy focused – typically covering broad industry issues and trends. The social/user generated media category for HR professionals includes everything from insightful videos about emerging startup communities to thoughts on the latest episode of Scandal (hey, we’re human after all!) % of 100 Most Popular Shared Content Sources
  • 13. Mainstream Media Industry Specific Social/User Generated Media Forbes Business Insider LinkedIn Inc. Magazine Bullhorn Reach YouTube HBR Blogs TLNT Instagram New York Times ERE.net Twitter The Huffington Post Mashable Facebook Wall St. Journal Blogging4Jobs Paper.li Fast Company Undercover Recruiter Foursquare CNN Money Recruiter Pinterest Businessweek Biz Journals SlideShare USA Today Fistful of Talent Glassdoor What Are the Top Content Sources? The table below shows the 10 most shared content sources in each category. These top sites tend to be fairly stable over time, making them solid targets for PR and media programs to build awareness for your products and services with HR decision makers. 13!
  • 14. 26.  CNN MONEY 27.  PINTEREST 28.  BUSINESSWEEK 29.  WSJ BLOGS 30.  USA TODAY 31.  BLOG TALK RADIO 32.  VENTUREBEAT 33.  WASHINGTON POST 34.  HR BARTENDER 35.  NPR 36.  CBS NEWS 37.  TWITPIC 38.  CAREEREALISM 39.  THE CYNICAL GIRL 40.  AMAZON 41.  CNN 42.  ENTREPRENEUR 43.  YOUTERN 44.  SMART RECRUITERS 45.  SOURCECON 46.  WE KNOW NEXT 47.  LIFEHACKER 48.  SLIDESHARE 49.  STEVE BOESE 50.  SHRM 51.  YAHOO! FINANCE 52.  GLASSDOOR 53.  TIM SACKETT 54.  INDEED 55.  RECRUITING BLOGS 56.  HRE ONLINE 57.  RESUMEBEAR BLOG 58.  US NEWS MONEY 59.  BUZZFEED 60.  WIRED 61.  BLOOMBERG 62.  CNN – FORTUNE MGMT 63.  THE ATLANTIC 64.  MEGHAN M BIRO 65.  YAHOO! NEWS 66.  SLATE 67.  HR CAPITALIST 68.  HR EXAMINER 69.  SMART BLOGS 70.  SETH GODIN 71.  VINE 72.  S BROWNE HR 73.  VICTORIO MILIAN 74.  HR RINGLEADER 75.  ESPN 76.  LEUTE 77.  HBR 78.  TELENT MGT 79.  PERFORMANCE I CREATE 80.  XPERT HR 81.  TALENT CULTURE 82.  NO EXCUSES HR 83.  BRAZEN CAREERIST BLOG 84.  SOURCING KB 85.  CNET NEWS 86.  GOOGLE 87.  LA TIMES 88.  LINKEDIN TALENT SOLUTIONS 89.  BOOLEAN BLACKBELT 90.  NISHA RAGHAVAN 91.  US NEWS 92.  FASTCO DESIGN 93.  SOCIAL MEDIA TODAY 94.  ALL THINGS D 95.  LEADERSHIP FREAK 96.  NBC NEWS 97.  BBC NEWS 98.  FASTCO EXIST 99.  KLOUT 100.  LINKEDIN BLOG 1.  LINKEDIN 2.  FORBES 3.  YOUTUBE 4.  INC MAGAZINE 5.  BUSINESS INSIDER 6.  BULLHORN REACH 7.  TLNT 8.  HBR BLOGS 9.  ERE 10.  FOURSQUARE 11.  INSTAGRAM 12.  MASHABLE 13.  NEW YORK TIMES 14.  TWITTER 15.  FACEBOOK 16.  THE HUFFINGTON POST 17.  WALL ST JOURNAL 18.  PAPER.LI 19.  FAST COMPANY 20.  BLOGGING4JOBS 21.  UNDERCOVER RECRUITER 22.  RECRUITER 23.  BIZ JOURNALS 24.  FISTFUL OF TALENT 25.  TECHCRUNCH The following are the top 100 Content Sources shared by senior HR professionals in Q1 2013, based on the number of unique people from our set that shared the source during the period. Leadtail Your Online Marketing and B2B Social Marketing Experts! What Are the Most Shared Content Sources? 14!
  • 15. Who Do HR Executives Retweet the Most? Leadtail Your Online Marketing and B2B Social Marketing Experts!15! There is persistent myth in social media that content is retweeted because the reader likes it. While that is undoubtedly true some of the time, there is one less obvious (but profound) reason why people retweet. They think: “My followers will like this.” Whether it’s because it’s funny, timely, provocative, or topical - who gets retweeted is a reflection of what people believe their own audience will find relevant. The word cloud to the right and the list on the following page shows the people that were retweeted the most by HR executives in Q1 2013.
  • 16. Who Do HR Executives Retweet the Most? 1.  @SBROWNEHR 2.  @MEGHANMBIRO 3.  @WILLIAMTINCUP 4.  @LRUETTIMANN 5.  @TOMBOLT 6.  @ROBINSCHOOLING 7.  @UNDERCOVERREC 8.  @JRKUHNS 9.  @NEW_RESOURCE 10.  @THEHRBUDDY 11.  @ANIMAL 12.  @BRYANWEMPEN 13.  @FISHDOGS 14.  @SUSANAVELLO 15.  @YOUTERNMARK 16.  @KEVINWGROSSMAN 17.  @HRBARTENDER 18.  @DAVETHEHRCZAR 19.  @DWANELAY 20.  @THEONECRYSTAL 21.  @AKABRUNO 22.  @JOHNSUMSER 23.  @LOLLYDASKAL 24.  @MATTCHARNEY 25.  @TIMSACKETT 26.  @VALAAFSHAR 27.  @EMILIEMECK 28.  @JENNIFERMCCLURE 29.  @LEVYRECRUITS 30.  @TIFFANYKUEHL 31.  @CHRISTOPHERINHR 32.  @DONNAROGERSHR 33.  @HRREMIX 34.  @VICTORIO_M 35.  @JIMSTROUD 36.  @JOEGERSTANDT 37.  @SHRMLOBBYSTLISA 38.  @STEVEBOESE 39.  @THISISLARS 40.  @TRISHMCFARLANE 41.  @MJCARTY 42.  @BRYANCHANEY 43.  @CYNDYTRIVELLA 44.  @INCENTINTEL 45.  @JKJHR 46.  @JROCK96 47.  @SHARLYN_LAUBY 48.  @STACYZAPAR 49.  @LEADERSHIPFREAK 50.  @MARENHOGAN 51.  @CZARINAOFHR 52.  @DAWNRASMUSSEN 53.  @GLENCATHEY 54.  @KRIS_DUNN 55.  @SOCIALSALIMA 56.  @SUSANLAMOTTE 57.  @SYLVIEDAHL 58.  @ASHLAURENPEREZ 59.  @FRANKZUPAN 60.  @INCBLOT 61.  @MANAGERSDIARY 62.  @RMCGAHEN 63.  @THETALENTPOOLHR 64.  @TIMBAKERHR 65.  @ALLIPOLIN 66.  @AVIDCAREERIST 67.  @BRADGALIN 68.  @HRFISHBOWL 69.  @HRLAURIERUE 70.  @JOANGINSBERG 71.  @JOHNPHUDSON 72.  @KIMGARST 73.  @SABRINALBAKER 74.  @SHALLY 75.  @BOBWARREN 76.  @CESCOBAR78 77.  @GREG_SAVAGE 78.  @IMJEREMYR 79.  @INTERVIEWIQ 80.  @JASONLAURITSEN 81.  @JESSELYNSTONER 82.  @JOBHUNTORG 83.  @JOHNHOLLON 84.  @KJONESKC 85.  @MIKEOWCARZ 86.  @TALENTTALKS 87.  @TIMJGARDNER 88.  @WALLYBOCK 89.  @HRMARGO 90.  @JMASS 91.  @JOANNCORLEY 92.  @MIKEVANDERVORT 93.  @MNHEADHUNTER 94.  @RESEARCHGODDESS 95.  @RHUMBARFAN 96.  @SHRMSMG 97.  @THEBUZZONHR 98.  @DANIELPINK 99.  @DOUGSHAW1 100.  @DUSTINHAVERKAMP Leadtail Your Online Marketing and B2B Social Marketing Experts!16! The 100 people retweeted most by HR Executives, based on the number of unique people from our set that retweeted the handle during the period.
  • 17. Who Do HR Executives Mention the Most? Leadtail Your Online Marketing and B2B Social Marketing Experts!17! Another measure of influence is how often a person is mentioned. Mentioning a person by name can mean a few different things in social media: it can mean giving credit to someone for an idea or piece of content being shared, giving a shout-out to someone you’ve recently met with, or even engaging someone directly in conversation. In any context, being mentioned is a sign that that person is an active part of the social conversation between HR professionals. The word cloud to the right, and the list on the following page, show the top 100 people who are mentioned most by HR executives.
  • 18. Who Do HR Executives Mention the Most? 1.  @LRUETTIMANN 2.  @SBROWNEHR 3.  @STEVEBOESE 4.  @WILLIAMTINCUP 5.  @NEW_RESOURCE 6.  @MEGHANMBIRO 7.  @DAVETHEHRCZAR 8.  @TIMSACKETT 9.  @ROBINSCHOOLING 10.  @SUSANAVELLO 11.  @DWANELAY 12.  @INCENTINTEL 13.  @JRKUHNS 14.  @THEHRBUDDY 15.  @JKJHR 16.  @THISISLARS 17.  @ANIMAL 18.  @THEONECRYSTAL 19.  @UNDERCOVERREC 20.  @CYNDYTRIVELLA 21.  @TOMBOLT 22.  @DONNAROGERSHR 23.  @AKABRUNO 24.  @BRYANWEMPEN 25.  @HRFISHBOWL 26.  @TIFFANYKUEHL 27.  @MJCARTY 28.  @JASONLAURITSEN 29.  @JOEGERSTANDT 30.  @VICTORIO_M 31.  @FISHDOGS 32.  @HRBARTENDER 33.  @JOHNPHUDSON 34.  @JOHNSUMSER 35.  @TRISHMCFARLANE 36.  @YOUTERNMARK 37.  @INCBLOT 38.  @JENNIFERMCCLURE 39.  @KEVINWGROSSMAN 40.  @KRIS_DUNN 41.  @MIKEVANDERVORT 42.  @BILLBOORMAN 43.  @CHRISTOPHERINHR 44.  @JOANGINSBERG 45.  @SHRMLOBBYSLISA 46.  @THELANCE 47.  @CHINAGORMAN 48.  @HRREMIX 49.  @JROCK96 50.  @MARENHOGAN 51.  @BRADGALIN 52.  @EMILIEMECK 53.  @HRHOUND 54.  @MATTCHARNEY 55.  @UNLIKELYHRGUY 56.  @CZARINAOFHR 57.  @THEBUZZONHR 58.  @BONNITORONTO 59.  @DOUGSHAW1 60.  @JEFFWALDMANHR 61.  @LISAROSENDAHL 62.  @MARATHONHR 63.  @BENEUBANKS 64.  @CAROLDMACD 65.  @SABRINALBAKER 66.  @DUSTINHAVERKAMP 67.  @JBALIVE 68.  @NICOLEOCH 69.  @RAY_ANNE 70.  @TIMEBAKERHR 71.  @LEVYRECRUITS 72.  @NEXTJENHR 73.  @MIKECHUIDIAN 74.  @SHRMSMG 75.  @SUSANLAMOTTE 76.  @HRBUOY 77.  @JENNYJENSHR 78.  @JESSELYNSTONER 79.  @KJONESKC 80.  @MICHAELCHOPP 81.  @RHUMBARFAN 82.  @MATTMONGE 83.  @MIKEHABERMAN 84.  @SHRMTARA 85.  @BRYANCHANEY 86.  @CHRISPONDER 87.  @DAWNRASMUSSEN 88.  @DCUTRIGHT 89.  @FRANKZUPAN 90.  @GLENCATHEY 91.  @HAVRILLA 92.  @ITSHRC 93.  @PASMUZ 94.  @TEMAUK 95.  @CIGARSPHR 96.  @CORPORATEHRGIRL 97.  @DNOEHR 98.  @GETHIREDBYCAT 99.  @HEATHERBUSSING 100.  @IMSOSARAH 101.  @JSARAHWATSHR The 100 people mentioned most by senior HR professionals in Q1 2013, based on the number of people in our sample that mentioned the user during the report period. Leadtail Your Online Marketing and B2B Social Marketing Experts!18!
  • 19. Which Brands Do HR Execs Retweet Most? Leadtail Your Online Marketing and B2B Social Marketing Experts!19! As social media continues to reshape how we communicate, the line between “publishers” and “brands” continues to blur. Traditional organizations, vendors, and service providers need to think (and act!) like publishers - or said another way, “brands” need to create and share content that is highly relevant to engage their target audience. So which brands are doing the best job creating the kind of content that engages HR professionals and inspires them to pass that content on to their networks? The word cloud to the right shows the brands that were retweeted the most by HR executives in Q1 2013.
  • 20. Which Brands Do HR Execs Retweet Most? 1.  @TALENTCULTURE 2.  @BLOGGING4JOBS 3.  @MASHABLE 4.  @FORBES 5.  @HARVARDBIZ 6.  @TLNT_COM 7.  @WEKNOWNEXT 8.  @FASTCOMPANY 9.  @WSJ 10.  @SHRM 11.  @HUFFINGTONPOST 12.  @AMANET 13.  @INC 14.  @LEADERCHAT 15.  @CAREERBUILDER 16.  @RESUMEBEAR 17.  @SMARTRECRUITERS 18.  @HUMANCAPLEAGUE 19.  @FISTFULOFTALENT 20.  @TALEMETRY 21.  @YOUTERN 22.  @FORTUNEMAGAZINE 23.  @SPARKHIRE 24.  @FORBESTECH 25.  @LINKEDIN 26.  @SHRMPRESS 27.  @DRIVETHRUHR 28.  @CAREERSHERPA 29.  @HRMAGAZINE 30.  @TALENTNET 31.  @TECHCRUNCH 32.  @CAREEREALISM 33.  @DALECARNEGIE 34.  @INSPERITYJOBS 35.  @NYTIMES 36.  @STARRCONSPIRACY 37.  @TALENTMGTMAG 38.  @THOMASCAREER 39.  @TIPS4RECRUITERS 40.  @WHITEHOUSE 41.  @BREAKINGNEWS 42.  @CAREERBLISS 43.  @ESPN 44.  @HR_SAID_WHAT 45.  @NBCNEWS 46.  @OREO 47.  @RECRUITERDOTCOM 48.  @SPORTSCENTER 49.  @THEATLANTIC 50.  @THELADDERS 51.  @ACHIEVERS 52.  @CNNBRK 53.  @EXPERTUSONE 54.  @HIREONLINKEDIN 55.  @HOURLY 56.  @TODAYSHOW 57.  @VENTUREBEAT 58.  @BRAZENCAREERIST 59.  @EMPLOYERSONDICE 60.  @ENTMAGAZINE 61.  @HRBLOGNETWORK 62.  @KENEXA_HR_INST 63.  @LA_SHRM 64.  @NPRJOBS 65.  @PEOPLECLUES 66.  @SAI 67.  @SMASHFLY 68.  @TALENTANARCHY 69.  @USATODAY 70.  @WASHINGTONPOST 71.  @WILSONHCG 72.  @WOMENOFHR 73.  @AP 74.  @BI_CAREERS 75.  @CNNMONEY 76.  @HIREVUE 77.  @SLATE 78.  @GLASSDOOR 79.  @HRFLORIDA 80.  @ILSHRM 81.  @KENEXA 82.  @PERFORMANCEIC 83.  @CNET 84.  @DAILYMUST 85.  @GLASSDOORDOTCOM 86.  @HRHERO 87.  @NPRNEWS 88.  @BI_CONTRIBUTORS 89.  @BLOOMBERGNEWS 90.  @BUSINESSINSIDER 91.  @BW 92.  @CBSNEWS 93.  @CNN 94.  @FASTCODESIGN 95.  @JOINTHEFLOCK 96.  @KLOUT 97.  @STARBUCKS 98.  @TBI_WARROOM 99.  @THEDAILYBEAST 100.  @ASKAMANAGER The following are the top 100 brands mentioned by HR execs, based on the number of unique people in our sample that mentioned the brand during the report period. Leadtail Your Online Marketing and B2B Social Marketing Experts!20!
  • 21. Which Brands Do HR Execs Mention Most? Leadtail Your Online Marketing and B2B Social Marketing Experts!21! Looking at what brands HR executives mention on Twitter can give us another perspective on the forces that shape their views on products, services, and industry trends. In this case, the brands being mentioned align closely to popular sources of shared content. Hence, the brands mentioned most are a good indicator of where the content HR decision makers are consuming is coming from. The word cloud on the right, and the list on the following page, show the brands that are mentioned the most by HR professionals.
  • 22. Which Brands Do HR Execs Mention Most? 1.  @TLNT_COM 2.  @INC 3.  @HARVARDBIZ 4.  @BLOGGING4JOBS 5.  @LINKEDIN 6.  @ERE_NET 7.  @WSJ 8.  @MASHABLE 9.  @SHARETHIS 10.  @FORBES 11.  @FOURSQUARE 12.  @YOUTUBE 13.  @FISTFULOFTALENT 14.  @FASTCOMPANY 15.  @SHRM 16.  @WEKNOWNEXT 17.  @RECRUITERDOTCOM 18.  @BW 19.  @DRIVETHRUHR 20.  @FORTUNEMAGAZINE 21.  @NYTIMES 22.  @PINTEREST 23.  @TALENTCULTURE 24.  @TECHCRUNCH 25.  @BI_CAREERS 26.  @CAREEREALISM 27.  @HUFFINGTONPOST 28.  @CNNMONEY 29.  @KLOUT 30.  @SAI 31.  @TWITTER 32.  @USATODAY 33.  @VENTUREBEAT 34.  @SOURCECON 35.  @SHRMSTORE 36.  @USNEWS 37.  @ASKAMANAGER 38.  @CAREERBUILDER 39.  @HIREVUE 40.  @JOBSITEUS 41.  @TALENTANARCHY 42.  @CBSNEWS 43.  @ENTMAGAZINE 44.  @SHRMPRESS 45.  @ZITE 46.  @AMAZON 47.  @EMPLOYERSONDICE 48.  @HREXAMINER 49.  @HUFFPOSTBIZ 50.  @NPR 51.  @SHRMATEAM 52.  @YAHOO 53.  @YOUTERN 54.  @BRAZENCAREERIST 55.  @CAREERSHERPA 56.  @KRED 57.  @NPRJOBS 58.  @SMASHFLY 59.  @STARRCONSPIRACY 60.  @WOMENOFHR 61.  @AP 62.  @SCOOPIT 63.  @STARBUCKS 64.  @BLOOMBERGNEWS 65.  @CNN 66.  @GLASSDOOR 67.  @HRHERO 68.  @SLIDESHARE 69.  @SPARKHIRE 70.  @TALEMETRY 71.  @ACHIEVERS 72.  @FACEBOOK 73.  @FEEDLY 74.  @GLASSDOORDOTCOM 75.  @GOOGLE 76.  @LA_SHRM 77.  @NPRNEWS 78.  @PERFORMANCEIC 79.  @SLATE 80.  @TALENTNET 81.  @TBI_WARROOM 82.  @WORDPRESSDOTCOM 83.  @BI_CONTRIBUTORS 84.  @BUSINESSINSIDER 85.  @ILSHRM 86.  @JOINTHEFLOCK 87.  @KENEXA_HR_INST 88.  @LEADERSWEST 89.  @PEOPLECLUES 90.  @TODAYSHOW 91.  @WASHINGTONPOST 92.  @CNET 93.  @DAILYMUST 94.  @EVENTBRITE 95.  @GUARDIAN 96.  @HRFLORIDA 97.  @SBLEADERS 98.  @SMARTRECRUITERS 99.  @THEDAILYBEAST 100.  @WILSONHCG Leadtail Your Online Marketing and B2B Social Marketing Experts!22! The 100 brands mentioned most by senior HR professionals in Q1 2013, based on the number of people in our sample that mentioned the brand during the report period.
  • 23. Conclusions Imagine if you could listen to the daily conversations of human resources executives… How would you use what you heard to better reach, engage, and influence these HR decision makers to take the actions you care most about? For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would. We created the B2B Social Marketing Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing Human Resources decision makers. And since the topics, content sources, and influencers are constantly changing so, too, are the social media insights for HR executives. With this in mind, keep an eye out for our upcoming Q2 2013 report! Leadtail Your Online Marketing and B2B Social Marketing Experts!23!
  • 24. About Leadtail Leadtail is an agency focused on making online marketing and social media work for business. The Leadtail team has developed and implemented social media programs and campaigns for leading consumer and business brands including TiVo, WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning and Peoplefluent. Connect with us! Leadtail Your Online Marketing and B2B Social Marketing Experts!24! @Leadtail, @BestB2BSocial www.linkedin.com/companies/Leadtail www.Leadtail.com/blog/ 888.705.4777