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YouTube Dailymotion
Vimeo Metacafe
Here are the Top 4 Video Sharing Sites for Businesses
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When it comes to video sharing sites, YouTube is definitely the undisputed guru. Billions of users
watch, discover & share videos on this site letting users connect with others locally and around
the globe.
Benefits for a Marketer
Its free All that you will have to spend is…time to create and upload the videos. Rest its all free!
Viral Marketing Tool & Global reach By all means, people share videos more than written content thereby making them viral
marketing tools and reach infinite number of people.
SEO friendly You will be prompted to provide a title, description and tags when uploading a video. Use the
right keywords to optimize your video.
External URL transfer Use YouTube Annotations to add interactive commentary to your videos where viewers need
to click on the video to go to the next scene or another website/video.
Banner Header Above your video, you can also customize the banner header as Call to Actions (CTAs) to
draw/take viewers to an external website/another video. You can also add your contact details
and social networking widgets on the banners .
Advertising Options There are numerous advertising options on YouTube.
YouTube Partner Program Content creators are provided with tools and programs to improve their skills, build audiences
and monetize their videos, i.e earn money from videos and display ads on them.
Videos Live Streaming You can also upload live streaming videos for as long as 4 hours. This is beneficial for
marketers who want to upload live webinars, seminars, felicitation ceremonies,
debates/discussions, guest lectures etc.
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This leading video sharing site attracts over 112 million visitors monthly. So, if you are not using
Daily Motion as a video sharing tool, you better start right away. They are operational in 34
nations around the world in 16 different languages.
Benefits for a Marketer
Free Usage You can upload videos on this site for free. You can also start your own group and get users
to like/favorite/follow your videos.
Mobile Friendly Download the Dailymotion app from your Google Play store or iOS and you are good to go.
‘Official Content’ A business video on Dailymotion is marked as ‘OfficialContent’ which distinguishes it from
personal videos.
Dailymotion Advertising With Dailymotion Advertising, professionals will write the content of the video and help it
reach the target audience.
Live Streaming You can also stream live videos on Dailymotion which are then broadcast on Web,
smartphones and tablets. The video will have a CTA announcing the event, the live video
and a clickable skin that will link to the partner’s website.
SEO friendly In order to make your video searchable, make sure it is optimized with the right keywords.
Embeddable Player You can also embed the link of the video on Dailymotion on your website/blog.
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Here’s something to get you started. White House officials have used Vimeo as a platform to
upload & broadcast videos, share them, connect and network with others. So, now you know
how influential Vimeo is?
Benefits for a Marketer
Free Use You can upload your videos on Vimeo for free. The free plan provides HD re-encodings and
unlimited creation of albums/channels.
Flexibility of paid plans You can also opt for their Vimeo Plus package at just $9.95/month. If you are looking for a
better platform to host your commercial content; Vimeo Pro or Vimeo for Business can be
ideal. Here is Vimeo’s Guidelines.
Share & Connect You can share a video with the click of a button (easy-to-understand privacy controls let you
decide who sees your videos). You can connect with other marketers by following them, i.e.
subscribing to their videos, receive updates about them & have the ability to send them
messages.
Enhance your Videos Don’t worry if your video is dull or you don’t have professional help. Use the video
enhancer to find the perfect look for your video from Vimeo’s library and add music.
Vimeo is everywhere Vimeo Everywhere is now also available on iOS, Android & Windows Phones, Streaming
players (XBOX, Apple TV etc) and software (courier, favs and couch for chrome) and much
more.
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Metacafe’s tagline encapsulates the company’s mission – ‘Serving the world’s best
videos.’ Metacafe is a video sharing site that specializes in short-form video entertainment
and only user generated content, i.e. it does not accept content that has been copied from
somewhere else.
Benefits for a Marketer
Zero Duplication & Clutter free Unlike other video sharing sites which have hundreds of videos of the same name; on
Metacafe, there is no duplication of content. Videos are carefully reviewed and filtered by a
panel of 80,000 community members.
Get paid for likes With the Producer Rewards system, once 20,000 people have viewed your video, Metacafe
will pay you. (Price has not been mentioned).
Enhances Brand Awareness Apart from the general play, pause, full screen & volume options, the viewing pane on
Metacafe offers a variety of options for viewers to share your video or embed it on a
separate site.
User-generated content only Unlike many other video sharing sites which have copy pasted content and videos, Metacafe
has exclusive user-generated content only.
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