Laser Target your Leads with Facebook Custom & Lookalike Audience
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Here is an E-Book to help you laser target your leads with Facebook custom & lookalike audience.
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Laser Target your Leads with Facebook Custom & Lookalike Audience
- 1. How to Laser Target Your Audience With Facebook Ads
- 2. • Business owners new to Facebook advertising • Email marketers who want to target their subscribers on Facebook • Anybody who is interested in marketing on Facebook Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads 01 What will you learn? • How to laser target your audience on Facebook using custom and lookalike audience Who can benefit from this E-Book?
- 3. What’s Inside Facebook custom audience: What it is 04 Benefits 05 Setting up custom audience 06 Facebook lookalike audience: What it is 14 Benefits 15 Setting up lookalike audience 16 02
- 5. 04 Chapter 01- Facebook Custom Audience: What it is Facebook Custom Audience: What it is Lets marketers target existing customers/prospects on Facebook using email IDs/phone numbers Target them with your Facebook ads You want to show them ad for LOTR: Book 2 Upload list on Facebook Facebook matches list with internal data People who match your list is custom audience List of people who have read LOTR: Book 1
- 6. 05 Chapter 01- Facebook Custom Audience: Benefits 1 How will you benefit01 Custom audience gives you tighter control on who views your ads Increases your ROI on Facebook ad spend Helps you increase your fan base
- 7. 06 Chapter 01- Facebook Custom Audience: Steps: Ad Manager In ‘Ad Manager’, click on ‘Audiences’ menu on left side bar Click on the ‘Create Audience’ button Setting-up Custom Audience in Ad Manager 1 2
- 8. 07 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 01 You will see this pop up and the following upload options:3 • File from computer • MailChimp list Files need to be in .csv or .txt format with one email address per row Setting-up Custom Audience in Ad Manager
- 9. 08 1 01 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 4 Once a file has been uploaded, give your list a… • Name • Description • Type: Emails User IDs Phone Numbers Mobile advertiser IDs Setting-up Custom Audience in Ad Manager
- 10. 09 1 01 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 5 Once you have fed in details, click on the ‘Create Audience’ button 6 Under the ‘Audiences’ section, you will see the custom audience as ‘Ready’ You can also create a custom audience while creating an ad. You will get the option under the ‘Create your Audience’ section. Setting-up Custom Audience in Ad Manager
- 11. 10 1 01 Chapter 01- Facebook Custom Audience: Steps: Power Editor 1 Find the ‘Audience’ menu within Power Editor and click on it Setting-up Custom Audience in Power Editor You will see a ‘Create Audience’ drop down which will have the custom audience option, select it. 2 You can also create custom audience using Power Editor:
- 12. 11 1 01 Chapter 01- Facebook Custom Audience: Steps : Power Editor 3 Click the custom audience tab and you will see this window Enter • Audience Name • Description • File upload • Type of file: Emails UIDs Phone Numbers Mobile Advertiser IDs ! Files need to be in .csv or .txt format with one email address per row Setting-up Custom Audience in Power Editor
- 13. 12 1 01 Chapter 01- Facebook Custom Audience: Steps : Power Editor 4 Click ‘Create’ to ready your audience. This process can take a long time (up to 24 hrs.), so be patient! Setting-up Custom Audience in Power Editor
- 15. 14 Chapter 02- Facebook Lookalike Audience: What it is 1 Facebook Lookalike Audience: What it is02 Lets advertisers reach new users who have similar interests/likes as your custom audiences 1 You have a custom audience for LOTR: Book 2 Target them with LOTR: Book 2 ad Matched list is lookalike audience Facebook finds more people with similar interests
- 16. Chapter 02- Facebook Lookalike Audience: Benefits 1 How will you benefit Extend your ad reach & target audience with higher accuracy Optimize ad spend by serving ads to highly relevant audience Get more fans & page likes 15
- 17. 16 Chapter 02- Facebook Lookalike Audience: Steps 1 Setting-up Facebook Lookalike Audience Lookalike audience can be created only: i. In Power Editor ii. After creating custom audience 2 1 In Power Editor, under the ‘Audience’ menu, you will find the audiences you have created
- 18. 17 Chapter 02- Facebook Lookalike Audience: Steps 1 Click on the custom audience for which you want a lookalike audience3 4 Click on the ‘Create Similar Audience’ button Setting-up Facebook Lookalike Audience
- 19. 18 Chapter 02- Facebook Lookalike Audience: Steps 1 You will get a window with two options.5 ! You can select the list from one country only • Top 1% of people most similar to your custom audience • Reach will be narrow, but highly precise • Top 5% of people most similar to your custom audience • Reach will be broad, but less precise Setting-up Facebook Lookalike Audience
- 20. 19 Chapter 02- Facebook Lookalike Audience: Steps 1 Click the ‘Create’ button6 7 You will see your lookalike audience under the ‘Audience’ menu. This may take up to 24 hours to get ‘Ready’. Setting-up Facebook Lookalike Audience
- 21. 20 Conclusion 1 In conclusion… With Facebook audiences, you can: Target very accurately Optimize your ad spend Increase marketing ROI
- 22. With LeadSquared, capture, manage & engage your leads till they convert Enjoyed reading? Share it with others Sign up for LeadSquared Trial