Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you: Organic Presence - Generates high CTRs and thus, more traffic to your website. Social Presence - Builds relationships with your prospects and customers. Local Presence - Enables local listings & helps you get automated leads to your phone.

1. Google+ Guide
for Marketers

2. Who can benefit from this E-Book?
02
How will it benefit?
 Business Owners who want to drive social engagement
 Digital Marketers who want to increase footprint on organic search
 You will learn how to set up your Google+ Account (Local / Page)
 You will learn the best practices of engaging & building a community on Google+
 You will learn Google+ tricks to rank higher on organic search

3. What’s Inside!
03
Why Google+? 04
Google+ Accounts (Local & Business) and steps to create them 12
The Ideal Google+ Page 19
Drive Engagement with Google+ 21
Establish Credibility in the eyes of Google
Google Authorship
Blogging and Publishing
Google Reviews
Google+ Sharing Buttons
22
29
33
35
36

4. 04
Google+
Organic Presence
Social Presence
Bigger Footprint on Search
Presence in the
inbox – Email
Local Presence
Why Google+?
High Correlation between +1s & Search Rank
Google Authorship
Author Rank
Do-Follow Links
Publisher Markup
Searchable Hashtags
Social Extensions in your Google Ads
Helps Businesses in Local SEO
Each Post on G+ has its own URL
Posts shared on G+ get indexed easily
Tagging
Photo Editing
Targeted Sharing
Hangouts
Communities
Business pages
Google Places

5. 05
Over 20 million unique mobile monthly users
Over 1 billion Google+ accounts
70% of business brands are on Google Plus
+1 button is clicked more than 5 billion times a day
Google+ is growing at 33% per annum
359 million monthly active users

6. Here’s why you should consider using Google+
06
Organic Presence1
• There is high correlation between Google +1s & Search Rank.
• Helps generate high CTRs and in turn more traffic
Source: SEO MOZ

7. 07
Enhance Social Presence and Build Relationships2
Create Circles Organize Hangouts Build Communities Publicize Events

8. 08
Bigger Footprint on Search3
Establish your business as a credible publisher in the eyes of Google with Publisher Markup
Search for your business and
there it pops up on the right

9. 09
Presence in the inbox – Email4
Google Publisher authentication gives credibility and presence to your business in Gmail Inboxes.
Here it is again, in
your Gmail inbox!

10. 10
Local Presence enables Local Listings and gets automated
leads to your phone with Click to Call
5
Local Listings
Click to
Call

11. Set Up Google+
Account

12. 12
Google+ Accounts (Local and Business) and steps to create them
Pick the type of Account based on your Business Needs01
Social interaction
Local Listings and post
socially as a business
Local Listings for
a local audience
Google Plus Business Page
Google Places for Business Account
Google Plus Local Page
! Google is also auto-upgrading some verified Google Places accounts to Google Local Pages; if it doesn’t happen for you
automatically and you have a verified business, you might see the upgrade option in your dashboard.
If you want:- Create a:-

13. 13
Google+ Accounts (Local and Business) and steps to create them
Steps to Create a Google Plus Local/Business Page
1 Log in to your Google+ account and go to ‘Home‘. Select ‘Pages‘ from the drop-down box, and ‘Create a page’.
! Without a Google Plus Account, you cannot
create a Google Places Account or a Google
Local Page. So create a Google Plus Account
first and then proceed.

14. 14
Google+ Accounts (Local and Business) and steps to create them
Select ‘Local Business or Place’. For selections other than ‘Local’, skip two slides.2a

15. 15
Google+ Accounts (Local and Business) and steps to create them
Verify and continue.
Select the last option and proceed. (If you are creating a Google plus page for your business, for the first time, it will surely not show up in the search
results)
3a
4a

16. 16
Google+ Accounts (Local and Business) and steps to create them
Fill in the details.
‘Verify by postcard’ and conclude or ‘Continue and verify later’. Thereafter, get started with your Google Plus Local Page!
Until you verify your page, features like reviews
and other benefits will be restricted to you.
!
5a
6a

17. 17
Google+ Accounts (Local and Business) and steps to create them
Fill in the details, ‘Continue’ and get started with your Google Plus Business Page!3b

18. 18
The Ideal Google+ Page
Complete the Look!
Image (Brand Logo)
Name of the Company/Brand
Location
Contact number
Link to the official website
02
Fill in essential details required for your profile page. Remember to have the -

19. The Ideal Google+ Page
An ideal local page should have the following components:
Location
Image (Brand logo)
Name of the Company/Brand
Contact Number
Link to the official website
19
Location on the map
0
0
Reviews

20. The Ideal Google+ Page
An ideal business page should have the following components:
Image (Brand logo)
Name of the Company/Brand
Link to the official website
20
Follow button

21. 21
Drive Engagement with Google+
03 Engage with Customers and Prospects
Organize Hangouts and connect
with prospects/customers
Join Communities to
find out what’s trending
Notify prospects about Events
like webinars and workshops
Organize your leads and share
content relevant to them with Circles

22. 22
Establish Credibility in the eyes of Google
04 Establish Credibility in the Eyes of Google
!
A Publisher Markup would help you do that. It establishes and verifies you as a Google verified publisher

23. 23
Establish Credibility in the eyes of Google
…you can achieve this by creating a Google+ Badge
Google Plus Profile Badge
for marketers
Google Plus Page Badge
for businesses
Google Plus Community Badge
for communities
!
Google+ Badge: Similar to a Share Button; a Google+ Badge helps visitors to connect with your business straight from your
website. There are 3 types.

24. 24
Establish Credibility in the eyes of Google
!
Steps to create the Badge:
1 Go to Developers.Google.Com and select your preferred options.

25. 25
Establish Credibility in the eyes of Google
!
2 Copy the code given right below the badge. You will need to place on your website.

26. 26
Establish Credibility in the eyes of Google
!
3 Go to your WordPress dashboard, click on ‘Appearance’ and select ‘Widgets’.
4 Drag and add a ‘Text Widget’ to the Sidebar Section of the page (blog or website), on which you want your badge to appear
The following steps are for WordPress users.
!

27. 27
Establish Credibility in the eyes of Google
!
5 Paste the code in the ‘Test Widget’ and your badge will start appearing on the page

28. 28
Establish Credibility in the eyes of Google
!
Alternative Steps
Header Section
Paste your code in the text widget after adding it to the sidebar.Sidebar of the Homepage
Footer Section Add a text widget to the footer section of website and paste the
code there.
Put the code in the header section of your website, depending
upon where you want the widget to render.
Place on website:

29. 29
Google Authorship
0405 Get Google Authorship
Helps you authenticate your creative work; gives it prominence over normal snippets and brings credibility to your content.

30. 30
Google Authorship
Here’s why…
Authorship is how you (individuals/authors) claim ownership over their content.
Benefits:
Authenticates the author and thus, the credibility of the content.
Prevents content plagiarism.
Authorship established posts get higher Click-through Rates and better search ranks.
Maybe rewarded with a better Author Rank (measure to see how credible an author is)

31. 31
Google Authorship
Steps for a verified email address:
Visit the Google Authorship page and submit your email address to Google.Step 1
Prerequisites:
• Email address must be on the same domain as your content.
Eg.: Edwin@followsteps.com (if ‘followsteps.com’ is the domain)
• Published posts must have byline with the author’s name.
Eg.: “Author: Edwin David”.

32. 32
Google Authorship
Steps for an unverified email address:
Step 1
Step 2
Create a link to your Google+ profile from your webpage.
Like this: <a href=”[google+_profile_url]?rel=author”>Google</a>
Add a reciprocal link back from your profile to the site(s) you just updated.
1. Edit the Contributor To section.
2. In the dialog that appears, click Add custom link, and then enter the website URL.
3. If you want, click the drop-down list to specify who can see the link.
4. Click Save.

33. 33
Blogging and Publishing
0406 If you blog, here’s what you can do…
Share links of your content on Google+: Links shared on Google Plus are ‘Do-Follow’, thus giving you a benefit of Rank.

34. 34
Blogging and Publishing
Use Searchable Hashtags: Google indexes G+ hashtags for search results
Customize Posts: Make use of the options available.
_I am italic Text_ = I am italic Text
*I am bold Text* = I am bold Text
*_I am italic and bold Text_* = I am italic and bold Text
-I am strike through Text- = I am strike through Text

35. 35
Google Reviews
0407 Encourage Customers to write reviews (Local Pages)
Reviews show up in organic search results.
For example:
Liked our food? Give us your feedback ‘here’.
(Hyperlink ‘here’ to your Google Plus Local or Google Places page)
Reviews of business
appear on the left
side of the page.

36. 36
Google+ Sharing Buttons
040408 Add Google+ Sharing Buttons to your Website
Embed sharing buttons on your website! Whatever is shared on Google Plus is instantly indexed by Google.

37. 37
In Conclusion…
So get started with Google+ today!
So marketers, you now have all the information to kick-start your Google+ account, and start engaging with
relevant people.
Follow this guide to the letter. Create quality content and engage without spamming. By doing so, you would be
able to get the best out of what Google+ has to offer.

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