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A Marketers Blueprint To Successful Lead Management

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LeadLife Solutions
LeadLife Solutions

Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.

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A Marketer’s Blueprint to Successful Lead Management Lisa Cramer President LeadLife Solutions lcramer@leadlife.com 770-670-6702
Today’s Agenda ,[object Object],[object Object],[object Object]
Is this your current process? Banner ads Generate & Qualify Leads?? Spreadsheets / CRM Database Events Website Email
 
Lead Process with Scoring & Nurturing Promote leads to Sales Nurture leads with e-newsletters, drip marketing ,[object Object],[object Object],[object Object],Events Website Email Banner ads
Lets Break it Down Closed Sales Qualified Opportunities Sales Ready Leads Conversions Inquires/Suspects Nurture Sales Marketing Email, Adwords, Banners, Webinars, Offline Events
The Blueprint to Success
The Design Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Defining A Lead ,[object Object]
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Attributes of a “Sales Ready” Lead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Attributes of a “Sales Ready” Lead ,[object Object],[object Object],[object Object]
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Lead Generation – Old/New ,[object Object]
Step 3: Lead Generation – Old/New ,[object Object]
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of lead generation:
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 way segmentation:
Step 4: How Do I Score? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BearingPoint’s Blueprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 5: The Need for Lead Nurturing Sources: Sirius Decisions, CSO Insights Aberdeen Report - Lead Nurturing: The Secret to Successful Lead Generation
Step 5: The Need for Lead Nurturing ,[object Object]
Step 5: The Need for Lead Nurturing ,[object Object]
BearingPoint’s Blueprint
Evaluating Metrics
Bottom Line Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By implementing a lead scoring and nurturing process BearingPoint found:
Questions? Humm….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Further Education
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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