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Pre-Day1 LeWeb 2011 Radian6 Summary
1.
Social Media Highlights powered
by & . Wednesday 7th, 2011
2.
LeWeb’11' LeWeb'brings'together'the'most'influen3al'
audience'in'the'Internet'ecosystem.'' We'have'already'seen'a'substan3al'increase' in'social'media'traffic'leading'up'to'the' event.'
3.
Social demographics for
LeWeb’11 73%$Male'' 27%'Female' $ 14%$:$Rest'of'World' 41%$25B34'yrs'old' United'States' $ France' United'Kingdom' 37%$from'the'US' US$37%$ Spain' Germany' Netherlands' Switzerland' Canada' FR$30%$ Belgium' Italy'
4.
+26% more social
mentions for LeWeb’11 LeWeb'2010' LeWeb'2011' 3'500' Nov$30$–$Dec$1,$2011$$ • 'TechCrunch'giveaway'last'chance' • 'Many'announce'they'are'aTending' 3'000' LeWeb'and'encourage'others'to' aTend'or'watch'online' 2'500' Nov$26,$2010$ • 'Announcement''of' 2'000' Nov$16,$2011$$ TechCrunch'free'LeWeb' #'of'Social'Men3ons' • 'Announcement''of' 3cket'contest' 1'500' TechCrunch'free'LeWeb' 3cket'contest' 1'000' 500' 0' Timeline' 16,790$social$men>ons$of$LeWeb’10$ 21,424$social$men>ons$of$LeWeb’11$
5.
+27% social mentions
of start-up finalists Babelverse' Beintoo' Gauss' inZair' ARNav' staround' Commerces'&'Co' ClearKarma' HeyCrowd' Flagfriend' Geokiwi' Compath.me' apila' Echo'Labs' 23minutes.to' RadikHub' 0' 20' 40' 60' 80' 100' 120' 140' 160' #'of'Social'Men3ons' 993$social$men>ons$at$LeWeb’10$ 1,262$social$men>ons$at$LeWeb’11$
6.
What did people
say about Babelverse?
7.
LeWeb‘10'–'Social'Roundup' What'was'driving'conversa3ons'
last'year?'
8.
Social mentions trended
@ LeWeb’10 10am$–$11am$$ • 'Jason'Goldman' • 'Ethan'Beard' • 'Many'unlock'the'LeWeb' 3'500' 2010'badge'on'Foursquare' 10am$–$11am$$ • 'Ignite'discussions'on' 3pm$–$4pm$$ “twiplomacy”'and'open'data' • 'StartBup'Compe33on' • 'More'4sq'badges'and'checkBins' Finals' 3'000' 5pm$–$6pm$$ • 'Social'Media' 2'500' Keynote'by' Jeremiah'Owyang' 2'000' 11am$–$12pm$$ • 'MaT'Mullenweg'' • 'Mitchell'Baker' #'of'Social'Men3ons' • 'David'Ko' 1'500' 1'000' 500' 0' Timeline'
9.
2010 speakers by
social mention volume 1 2 3 4 5 Gary'Vaynerchuk' Jeremiah'Owyang' Dave'McClure' Mitchell'Baker' Phil'Libin' @jowyang' @davemcclure' @mitchellbaker' @plibin' @garyvee' 424'Social'Men3ons' 265'Social'Men3ons' 213'Social'Men3ons' 172'Social'Men3ons' 702'Social'Men3ons' 0.9%'LeWeb’10'Share' 0.5%'LeWeb’10'Share' 0.4%'LeWeb’10'Share' 0.4%'LeWeb’10'Share' 1.4%'LeWeb’10'Share'
10.
What did people
say about Gary Vaynerchuk?
11.
2010 Start-up finalists
by social mention volume 523'Men3ons' 506'Men3ons' 29.2%$Share' 28.3%$Share' 430'Men3ons' 24.0%$Share' 85'Men3ons' 4.7%$Share' 49'Men3ons' 2.7%$Share' 1,790$StartHup$Conversa>ons$at$LeWeb$‘10$
12.
What did people
say about Waze?
13.
Appendix'
14.
Methodology • LeWeb’10'vs.'LeWeb’11'analysis'3me'frame:'Oct'31'–'Dec'7,'2010'vs.'Oct'
30'–'Dec'6,'2011'(5pm'GMT+1)' • LeWeb'2010'Social'Recap'analysis'3me'frame:'Dec'8'–'9,'2010' • The'LeWeb'Radian6'profile'includes'the'following'keywords:' – “leweb10”' – “leweb11”' – “leweb”'
15.
Press & bloggers
contacts Follow' us' on' Facebook' and' TwiTer' for' the' daily' social' media' recaps' of' LeWeb’11:' hTps://www.facebook.com/salesforcefrance' @salesforce' ' Contacts$Presse$:$ Salima'Meziane'–'Rumeur'Publique'–''+33'6'20'49'32'02' Guillaume'Tourres'–'salesforce.com'–'+33'6'76'78'63'61' $ About$Salesforce.com$:$ With'100,000+'customers,'salesforce.com'is'the'enterprise'cloud'compu3ng' company'that'is'leading'the'shit'to'the'social'enterprise.'Social'enterprises' leverage'social,'mobile'and'open'cloud'technologies'to'put'customers'at'the' heart'of'their'business.' ' '
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