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#   10         Newsletter Agence .V.            Vendredi 22 juin 2012           twitter   site   facebook
SKITTLES- Le skittle bleu     Story Telling     Food     Les skittles représentent les couleurs du     fameux « rainbow » ...
DOMINO PIZZA – Flash & Goal    Mobile interactif    Food    Coca-Cola et Domino Pizza s’associent    pour l’Euro 2012 afin...
AIR FRANCE MUSIC –Side by Side     Mixage audio/vidéo     Musique / Transport     Qui dit Air France dit voyage. Et le duo...
McDONALD’S– Passion Meter    Digital    Food / Sport    Plus la compétition avance, plus la    tension     est   palpable ...
ORANGE– TvCheck EURO 2012   Application   Sport   Depuis le début de l’EURO 2012, Twitter   s’est   transformé      en    ...
Thai Health– Smokin Kid     Smoking is bad     Santé     Fumer est très mauvais pour la santé, et     les fumeurs le saven...
contact                             Document réalisé par les pôles planning et digitaux :    Sébastien Emeriau            ...
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Newsletter #10 - Le Hibou Agence .V. du 22 Juin 2012 #NotAtCannes

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Newsletter #10 - Le Hibou Agence .V. du 22 Juin 2012 #NotAtCannes

  1. 1. # 10 Newsletter Agence .V. Vendredi 22 juin 2012 twitter site facebook
  2. 2. SKITTLES- Le skittle bleu Story Telling Food Les skittles représentent les couleurs du fameux « rainbow » mais étrangement, il manquait les skittles bleus… qui sont en République Tchèque ! Le public est invité à suivre le camionneur farfelu chargé de les rapatrier. Assez susceptible, il vous faudra liker la page afin qu’il continue son périple. Au contraire, s’il juge que les « likes » ne sont pas assez nombreux, il s’arrêtera dormir dans une chambre d’hôtel au lieu de prendre la route ! Un concept qui crée une véritable relation entre le héros et les fans. Et ça se voit dans les chiffres : 80.000 likes en 7 jours, 500.000 fans de plus en une semaine (+20%) et des ventes en augmentation de 29,9% !! + Découvrir
  3. 3. DOMINO PIZZA – Flash & Goal Mobile interactif Food Coca-Cola et Domino Pizza s’associent pour l’Euro 2012 afin de vous faire gagner 1 an de matchs pour supporter les bleus grâce à une interaction écran/mobile très surprenante. Le principe : flashez un QR code, placez votre iPhone au-dessus de votre écran puis faites glisser la balle. Ainsi, s’ouvre un parcours miniature au cours duquel on peut suivre la balle lancée depuis notre iPhone. Celle-ci terminera sa course sur un coup-franc qui déterminera si vous avez gagné ou pas. On peut comparer ce concept à un jeu de grattage mais beaucoup plus fun et ludique. Vous avez jusqu’au 2 juillet pour tenter votre chance ! + Découvrir
  4. 4. AIR FRANCE MUSIC –Side by Side Mixage audio/vidéo Musique / Transport Qui dit Air France dit voyage. Et le duo formé par Sébastien Tellier et Caroline de Chairlift l’incarne parfaitement. Sur cette application, vous aurez la possibilité de mixer 2 clips musicaux différents qui ne forment pourtant qu’un, une fois ensemble. Le concept est surprenant mais la réalisation et la mécanique très simple. Au delà de cette très belle initiative, on pourra saluer la performance artistique des deux chanteurs qui ont su combiner leurs talents avec merveille. + Découvrir
  5. 5. McDONALD’S– Passion Meter Digital Food / Sport Plus la compétition avance, plus la tension est palpable entre les supporters. Dans les tribunes ou hors du stade, chacun veut montrer qu’il est le meilleur supporter de son équipe. McDonald’s a alors installé à Kiev et Varsovie une machine faisant 8 mètres de long et pouvant accueillir jusqu’à 20 supporters. Dans cette machine, les supporters ont la possibilité de crier leur enthousiasme et ainsi de comparer leurs résultats avec les autres supporters présents à l’Euro. Et pour ceux qui regardent l’Euro depuis leur poste de télévision, McDonald’s a retranscrit le concept dans un site où vous aurez la possibilité de démontrer votre soutien via la webcam. Ainsi, vous pourrez la partager et découvrir les vidéos des autres supporters. Allez les Bleus ! + Découvrir
  6. 6. ORANGE– TvCheck EURO 2012 Application Sport Depuis le début de l’EURO 2012, Twitter s’est transformé en une véritable plateforme de pronostics, de statistiques et de toute autre information footballistique. Double écran oblige, on partage ses émotions en live tweet. C’est alors que Orange lance TV CHECK EURO 2012. Vous pourrez effectuer votre pronostic, le partager sur twitter et suivre en direct le match sur votre mobile grâce à l’application. Avec l’accroissement des usages combinés TV+mobile ou TV+tablette, le check’in TV se développe et nous verrons de plus en plus d’initiatives de ce type. + Découvrir
  7. 7. Thai Health– Smokin Kid Smoking is bad Santé Fumer est très mauvais pour la santé, et les fumeurs le savent très bien. C’est en suivant cet insight « je fume mais je sais que c’est mauvais pour ma santé », que la fondation Thai Health a décidé de jouer. En effet, en utilisant des enfants demandant du feu à des adultes en train de fumer, on obtient les aveux de ces derniers : « Non, fumer est très mauvais pour la santé ». La cible avouant que ce qu’elle fait est mal, et ce sans s’en rendre compte, est une belle victoire pour la fondation Thai Health. Et vous, vous arrêtez quand ? + Découvrir
  8. 8. contact Document réalisé par les pôles planning et digitaux : Sébastien Emeriau Tanguy Hugoo Yanis Benouri Directeur des Stratégies Directeur du Digital Planning Stratégique & Digital sebastien.emeriau@agence-v.com tanguy.hugoo@agence-v.com yanis.benouri@agence-v.com @SebEmeriau @tanguyhugoo twitter site facebook

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