The 3 Keys to Explosive Business Growth

www.losangeleswebstrategies.com

The fact is ...
• The economy is still weak
• Small businesses are still struggling years
after the recession began!
• 85% of businesses will fail in their first year *
* Source: U.S. Census
2

We know what you’re going through
• Your costs have gone up
• Your margins are razor thin
• You care about your business and your
customers
• And you’re looking for answers to ignite
growth!
3

The good news?
Growing a business
involves just three
key strategies!
4

Now …
The Three Keys to Explosive
Business Growth
5

Get more people
to see your business
(Get more customers!)
6

Upsell & cross-sell your
current customers
(Get them to spend more)
7

Follow up with
customers
(Get them to buy
more often!)
8

Don’t make it hard!
Focus on these three
fundamentals and
you will see results!
9

Now let’s take a look at the tactics
that drive each of these strategies
10

Get more people
to see your business
(Get more customers!)
11

Be found!
Through:
• SEO
• Social Media
• PPC
12

Search
engine
optimization
Get more people to see your
business
13

SEO – Over 1 billion searches daily
Every day Google answers more than
one billion questions from people around
the globe in 181 countries and 146
languages!
14

15
SEO – How important is it?

SEO – The basics
• Know your target audience
• Use the correct keywords
• Create compelling content
16

SEO – Use video!
17

Video: It’s where people look
18

Some eye-opening video stats
• Video search results have a 41% higher
click through than plain text results.
• 90% of 2014 web traffic will be video.
• Video is 50 times more likely to get
organic page rank in Google than plain
text results.
Sources in order: Aimclear, Cisco Systems, Forrester 19

SEO – Real world example
• VernFonk.com
• Insurance agency
• Marketing genius!
• About 20 locations
20

Social Media
Get more people to see your
business
21

Facebook
Two ways to attract followers on
Facebook:
1. Organically
2. Through paid advertising (PPC)
22

Facebook
First: Build it organically:
Step 1. Create a Facebook Fan Page
23

Facebook
2. Create a Facebook App
24

Facebook
2. Create a Facebook App
25

Facebook
2. Create a Facebook Group
26

Social Media – Add value
• Offer value for people to like your page
• Create offers specifically to your fans
• Use Facebook groups to build brand
loyalty, and then send them to like your
fan page
27

PPC
advertising
Get more people
to see your
business
28

PPC advertising
• Ads appear near relevant search results or
targeted demographics
• You only pay when someone clicks
• Businesses make an average of $2 in
revenue for every $1 they spend *
* Source: Google Economic Impact Report
29

PPC advertising
• Ads are much more likely to perform better
when you target smaller, specific groups of
people!
• Display ads to the people who are most likely
to be interested in your product or service
• Customize your ad so it’s more appealing to
the audience you’re trying to reach
30

PPC advertising = precise targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ’05)
• Connections
• Demographics
• Interests
• Relationship status 31

PPC advertising is cost efficient
• Precision = efficiency
• PPC measurability means you can keep
driving down your cost per click
• Dollar for dollar, there’s no better way to get
the word out with relevancy
32

Upsell & cross-sell your
current customers
(Get them to spend more)
33

• After a person buys one
product, upsell or cross-sell
them another related product
• Bundle products and offer a
discount
• Offer “greater” versions of
their existing purchase
“Want fries with that?”
Upsell and cross-sell
34

• Make it a system!
• Design product funnel that automatically
moves clients from one purchase to the next
• First offer should happen at initial point of
purchase
35

36

Some suggestions:
• Look for logical ways to “increase” or
“extend” the benefit of the original purchase
• Offer a down-sell option
• Look for a recurring-revenue option
• Follow up with customers after they leave!
37

Follow up with
customers
(Get them to buy
more often!)
38

The majority of customer value comes AFTER the
initial purchase!
• Send a Thank you note
• Send out birthday cards and holiday cards/gifts
• Customer anniversaries
• Customer appreciation offers
• “Share with a friend” referral offers
Follow up with customers
39

SMS
(Text messaging)
Follow up with customers
40

• People are *glued* to their phones
• SMS is still a fresh, untapped resource
• Other channels (email, print) are saturated
and overrun with junk mail and spam
SMS works!
41

• 96% of all SMS marketing texts are opened
by recipients
• 95–98% of text messages are read within 4
minutes of receipt
SMS works!
42

Big takeaway?
Business growth requires you to focus on just
three things:
1. Get more customers
2. Get each of them to spend more on average
3. Get them to buy more often
43

What can we do?
Explosive business growth, no matter what
industry you are in, does not happen by
accident …
We implement proven marketing systems that
help you leverage the three keys to explosive
business growth in your business.
45

We’d love to help.
Just get in touch!
46

We’d love to help.
• Just get in touch!
(213) 607-9100

The 3 Keys to Explosive Business Growth

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