In the difficult times of corona, here is how you can start your own digital marketing agency from scratch. Build your own company from ground up.

1. Creative
Whoop
How to start a digital
marketing agency in
2020?

2. 2020 has somewhere made us doubt our
capabilities to work because of the
pandemic, but the key to a successful
journey during this devastating time is
to be patient and never stop learning
and growing. In the same spirit, here are
the key points to stick to while starting
your agency.

3. You should have a clear set of goals and objectives
before you set out on your venture. Make sure these are
achievable and realistic, and not grand fantasies.
Keep track of your efforts and achievements. Every action
should be documented with a clear conversion metric to
gauge effectiveness.
Things to keep in mind before jumping on to the steps-

4. The How of it.

5. Acquire the required skill-set
Digital marketing is
constantly growing
and upgrading.
Invest your time and
money wisely and
learn the tools and
requirements of digital
marketing to build
your own agency.
There are various
skills like SEO, SEM,
PPC, paid marketing
etc about which you
should have
functional knowledge.

6. Think from a client’s point of view. Does this plan convince you
to hire you as a digital marketing agency? No? Improvise.
Be your own critic.
Digital marketing agencies promote your brand’s name. So,
before you get to promoting your clients, promote yourself well.
Become your own client first

7. Analyze your
actions
Document your efforts and
keep track of progress
Dynamically change your
strategies to best suit your
goals
Manage everything from
content to accounts on your
own for future reference to
a new hire.

8. Start with a smaller target audience or geographically
accessible audience.
Your audience is your acquisition.
Generate feedback and reviews to increase credibility
Decide your niche or ideal audience

9. Research about the existing agencies
Identify the need gaps
See how you can make
yourself stand out and
capitalize on
The plan is to stand
out but to make sure
that the way you’re
perceived is not
hampered
Do a complete
competitive analysis.
You can list down the
keywords, which will
help you get
recognized

10. Advertise your agency through social media and
paid media.
Manage your content on a regular basis so
that your presence can get noticed.
Keep up the creative game
Launch your agency
Having an attractive, informative and creative
website can do wonders for you.
Once you are through with your research work,
develop your website

11. Keep forging ahead, stay
updated so that you’re
aligned with the digital
market out there.