Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Chief Strategy Officer at Rufus Leonard
Branche
Advertising / Marketing / PR
Webseite
laurence-parkes.blogspot.com/
Info
Creating business value is disarmingly simple.
You must empathise with people.
By understanding people deeply you will be able to identify services that will impact people's lives and create stories that will inspire them to think and act differently.
As the lines between products and marketing blur, the future belongs to agencies and individuals that can use this understanding to combine service/ product design with storytelling across ecosystems.
Tags
marketing and advertising
insights
branded utility
brands
urban planning
csr
e-commerce
retail
tablet personal computer
tablet computer
ipad
apgnl
integrated marketing digital revolution brylcreem
socialmedia advertising case-study brylcreem wcrs
video
tfl
socialmedia
nesta
viral
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