www.laurensegapeli.com This is a sample version of a longer presentation. Completed while working at Coffee with Krisstina. Presented by Oscar Davila Design by Lauren Segapeli

1. Oscar Davila Presents
Building Your
Infrastructure
#CWKiNSIGHTS

2. Oscar Davila
Social Media | Marketing Director at GoodLife Team
linkedin.com/in/oscardavila
@oscardavila
chocolate, sushi & helping others connect
#CWKiNSIGHTS

3. There are 200 million registered
LinkedIn users worldwide.
(Source: Mashable)
#CWKiNSIGHTS

4. Trust in LinkedIn
87 %
49 %
Trust LinkedIn as a
source of information
affecting decision
making
Find LinkedIn to be a
good source for word
of mouth information
on brand experiences
#CWKiNSIGHTS
(Source: Survey of 1,900 LinkedIn members, 5/2012)

5. LinkedIn Types & Their Relationships
Can display
1 or more
Ads
Can display
1 or more
Groups/
Organizations
#CWKiNSIGHTS
Company
Can have
1 or more
User’s
Profile
Can post
1 or more
Job Postings
Can have
1 or more
(Source: LinkedIn)

6. Do’s & Dont’s
»
»
#CWKiNSIGHTS
»
Have a great professional photo of you that
conveys your personality.
»
Write recommendations. Request
recommendations.
Attach an email you will keep and use throughout
your lifetime.
»
Do
Provide a call to action or a value proposition in
your Summary
»
»
Complete your entire profile
Add your LinkedIn url to your email signature.

7. Do’s & Dont’s
»
Don’t
#CWKiNSIGHTS
»
Use pictures that are dated or awkward.
»
Add everyone, connect with people that you can
provide value to or provide value to you.
»
»
Create an account and abandon it.
Use canned invitation to connect.
Make it personal.

8. »
Mobile App
#CWKiNSIGHTS