Lots of Attention
Stockholders took notice
The average loss of rankings for the non-mobile friendly sites they measured was 0.21 positions on average
Including rel=alt etc. basic best practices
Mostly straight-forward changes
Complex with single page app types
Thinking mobile first
Ad formats, localization
LIAs and PLAs on mobile – increase real estate on
April/May/June 2015
April/May/June 2015
April/May/June 2015
Minimum bids up - Brand CPCs up 40% YOY, compared to 4% non-brand
If you’re willing to pay for competitive positioning, clicks also up bc of increased real estate
Typical queries – head and torso terms yield little visibility
Typical queries – head and torso terms yield little visibility
Unique to 1, Common, Total Unique
Finding keywords without current targeted content, and low competition
SEO Facets, exposing more content
Finding Unique Editorial that surrounds the product/service.
Integrating Strategies across search
Often the most important decisions are made from this data
Shifts from offline