Presentation: 8 Digital Marketing Trends in 2019 I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa. Read the accompanying article here https://laurenkinghorn.com/trends2019 Would you like to become a Digital Entrepreneur? Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome Are you a Fempreneur or Mompreneur? I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun. I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/ or Mompreneurs Unite https://www.linkedin.com/groups/8731152/ My niche websites https://laurenkinghorn.com/ https://inspiringmompreneurs.com https://happyhumanpacifier.com/ Connect with me on the following channels https://www.linkedin.com/in/laurenkinghorn/ https://www.instagram.com/inspiringmompreneurs https://www.pinterest.com/inspiringmompre/ https://twitter.com/inspiringmompre https://web.facebook.com/inspiringmompreneurs/ https://flipboard.com/@InspiringMo3lfe https://mix.com/inspiringmompreneurs * If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.

1. LAUREN KINGHORN PRESENTS
DIGITAL
MARKETING
TRENDS
2019

2. DIGITAL
TRENDS
2019
Video
Content
Omnichannel
Influencer
WhatsApp
Storytelling
Chat Bots
Voice Search

3. Which of these trends
do you see as your
BIGGEST
OPPORTUNITY
in 2019?

4. VIDEO MARKETING

5. 6 BILLION
HOURS WATCHED ON YOUTUBE A MONTH

6. Why go
VIDEO? ENGAGING CONTENT
Transforms your website
GOOGLE LOVES VIDEO
Improves your SEO
VIDEOS
ARE HUGE
People love watching videos

7. Educate
Inform
Engage
Entertain
Inspire

8. CONTENT

9. We need to stop interrupting
what people are interested in
and be what people are
interested in.”
- CRAIG DAVIS, FORMER CHIEF CREATIVE OFFICER
AT J. WALTER THOMPSON

10. What are
Content
Clusters? CREATE A PILLAR POST
Make it as thorough as possible.
CREATE CLUSTER POSTS
Link all posts to your Pillar Post.
PILLAR
POST +++
Pick a Topic with a great Keyword

11. DIGITAL
TRENDS
2019
Video
Content
Omnichannel
Influencer
WhatsApp
Storytelling
Chat Bots
Voice Search

12. OMNI CHANNEL

13. Authenticity, honesty, and
personal voice underlie much
of what’s successful on the
Web.
- RICK LEVINE, AUTHOR

14. INFLUENCER
MARKETING

15. 90% trust peers on social
networks (even strangers); only
15–18% trust brands.
- DANNY BROWN, AWARD-WINNING MARKETER
AND AUTHOR

16. WHATSAPP

17. 60 BILLION+
MESSAGES SENT VIA WHATSAPP EVERY DAY

18. STORYTELLING

19. Marketing is no longer about
the stuff you make but about
the stories you tell.
- SETH GODIN, BLOGGER AND AUTHOR

20. CHAT BOTS

21. What is
the No. 1
Chat Bot
Benefit?
INSTANT ANSWERS
Chat Bot can answer your FAQ's
EASY COMMUNICATION
Creates a good Customer Experience
24-HOUR
SERVICE
Instant Response - Anytime

22. VOICE SEARCH

23. How to
Optimise
for Voice
Search?
LONG TAIL KEYWORDS
Ask and Answer Questions
GOOGLE MY BUSINESS
Keep your details updated on Google
https://
Website
Update Website - Security and Speed

24. Which of these trends
do you see as your
BIGGEST
OPPORTUNITY
in 2019?

25. DIGITAL
TRENDS
2019
Video
Content
Omnichannel
Influencer
WhatsApp
Storytelling
Chat Bots
Voice Search

26. EMAIL
lauren@laurenkinghorn.com
LEARN MORE
https://laurenkinghorn.com/trends2019
THANK
YOU