GPShopper presented a webinar on July 22, 2014, preparing retailers for the upcoming Apple and Android updates, including: iOS 8 Touch ID: How ease-of-checkout will increase your conversion rates iOS 8 Widgets: Users can access Wish Lists and Price Alerts directly from their Notification Center iOS 8 Actionable Notifications: Add interactivity to your current Push system Android Wear: Does your smartphone app have a wearable counterpart? Android Material Design: New tools for customized typography, grid and color changes Android One: Will your app change as other smartphone manufacturers design for Android? Restricted Wi-Fi Tracking: Retailers can no longer sniff MAC addresses. GPShopper recommends using other options for honing in on your customers' in-store behavior, like proximity marketing with the use of beacons.

1. Maya
Mikhailov,
Cofounder
GPShopper,
Adjunct
Professor
NYU
HOW WILL ANDROID L AND
IOS 8 IMPACT RETAILERS?
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2. ABOUT GPSHOPPER
2
Connec@ng
with
mobile
consumers
to
revoluConize
retail.
CreaCng
award
winning
apps
Cloud
Based,
enterprise-­‐
class
mobile
plaLorm
GPShopper
is
an
integrated
mobile
plaLorm
enabling
retailers
&
brands
to
launch
large
scale
mobile
solu@ons
driving
loyalty,
commerce
and
engagement.
• SDK
with
over
200+
Features:
Including
Push
NoCficaCons,
Banners,
commerce
and
loyalty
• Mobile
CMS
and
ReporCng
tools
for
complete
mobile
operaConalizaCon
• End-­‐to-­‐end
beacon
soluCon
integraCng
campaigns,
reporCng
and
management
Trusted
by:
EXPRESS,
Estee
Lauder,
bebe,
Best
Buy,
The
North
Face
and
more
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2014
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3. 3
©
GPSHOPPER
2014
(Learn
more
at:
www.gpshoppper.com)
ALL
RIGHTS
RESERVED
IOS 8
What’s
great
for
retail
marketers
in
this
new
release

4. 4
IOS 8: FEATURE OVERVIEW
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2014
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5. 5
Swii
Ÿ
New
messaging
(WhatsApp
meets
Snapchat)
Ÿ
Tap
to
Talk
Ÿ
Find
My
Friends
Ÿ
New
Keyboards
Ÿ
Time-­‐Lapse
Camera
Ÿ
Family
Sharing
Ÿ
Customizable
Control
Center
Ÿ
Mapping
Updates
Ÿ
Points
of
Interest
Ÿ
Find-­‐
your-­‐car
Ÿ
Split
Street
MulC-­‐Tasking
Ÿ
Siri
Improvements
Ÿ
Metal
API
Ÿ
Quick
Access
Contacts
Ÿ
PredicCve
Search
Ÿ
Weather
Channel
Ÿ
Spotlight
improvements
Ÿ
iCloud
Drive
Ÿ
Home
SDK
Ÿ
Instant
Hotspot
Ÿ
Accessibility
Ÿ
Healthkit
Ÿ
Send
My
Last
LocaCon
Ÿ
Ask
to
Buy
Ÿ
Split
Screen
Ÿ
SOME OF THE NEW FEATURES OF IOS8
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2014
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6. 6
WAIT…DON’T HANG UP
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2014
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7. 7
ü InteracCve
NoCficaCons
ü Extensions
(including
Widgets)
ü Touch
ID
ü LocaCon-­‐based
lock
screen
apps
ü New
Privacy
Selngs
WHAT’S NEW IN IOS8?
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2014
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8. 8
NoCficaCons
have
improved.
No
longer
require
leaving
current
app
or
lock-­‐screen.
Plus
new
acCons!
What
does
this
mean
for
Marketers?
ü NoCficaCons
less
intrusive
to
users
ü Messages
no
longer
auto-­‐open
apps
ü No
longer
showing
“all
messages
missed”
ü LocaCon
NoCficaCons
INTERACTIVE NOTIFICATIONS
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2014
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quesCons:
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9. 9
Allow
third-­‐party
apps
to
communicate
with
other
apps
including:
Today
(aka
Widget),
Share,
Ac@on,
Photo,
Storage
and
Keyboard.
What
does
this
mean
for
Marketers?
ü Widgets:
Quick
access
to
Cmely
informaCon
ü Share:
New
networks
–
not
just
Facebook
and
Twiqer
ü AcCon:
Manipulate
Content
within
an
app
EXTENSIONS
Widget
Example
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GPSHOPPER
2014
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quesCons:
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10. 10
3rd
party
apps
may
use
Apple's
biometric
fingerprint
authenCcaCon
technology
(TouchID)
What
does
this
mean
for
Marketers?
ü No
more
forgoqen
passwords
ü Fast
access
to
payments!
TOUCH ID
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2014
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quesCons:
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11. 11
3rd
party
apps
may
appear
on
the
lock
screen
as
they
are
contextually
relevant
to
a
users
locaCon.
What
does
this
mean
for
Marketers?
ü Quick
access
to
in-­‐store
apps
ü Get
discovered
–
used
your
physical
store
footprint
LOCATION AWARE APPLICATIONS
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2014
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quesCons:
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12. 12
1) MAC
address
rotaCon!
2) LocaCon
permissions
3) Contacts
RestricCons
4) New
privacy
Policies
Required:
Apps
for
Kids,
HomeKit
and
Healthkit
IOS8 NEW PRIVACY SETTINGS
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GPSHOPPER
2014
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RIGHTS
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quesCons:
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13. 13
©
GPSHOPPER
2014
(Learn
more
at:
www.gpshoppper.com)
ALL
RIGHTS
RESERVED
ANDROID L
Candy
coated
Android
OS
with
chewy
API
center

14. 14
ANDROID L: FEATURE
OVERVIEW
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GPSHOPPER
2014
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RIGHTS
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quesCons:
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15. 15
ü Material
design
ü NoCficaCons
on
lock
screen
ü Interlocking
applicaCons
ü Wear
and
Android
TV
–
Pushing
into
new
fields
ü Speed
&
Ba)ery
Life
Performance
(ART
run9me,
no
decompressing
apps
=
less
ba)ery)
WHAT’S NEW IN ANDROID L?
Credit:
Phandroid
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GPSHOPPER
2014
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16. 16
Flat
design
with
a
Cle
like
feel.
Simplified
icons,
bright
colors
and
focus
on
clearner
nav.
What
does
this
mean
for
Marketers?
ü UI
UnificaCon
starCng
between
IOS
and
Android
ü Top
“hamburger”
nav
seems
to
be
becoming
a
accepted
navigaCon
element
MATERIAL DESIGN
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2014
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quesCons:
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17. 17
Apps
which
can
talk
to
other
apps…sound
familiar?
What
does
this
mean
for
Marketers?
ü Apps
can
open
other
apps
–
extend
your
app
features
into
3rd
party
applicaCons
ü Convert
mobile
web
users
into
app
users!
INTERLOCKING APPS
“…those
who
have
our
app
are
making
twice
as
many
trips
to
Walmart,
and
their
spend
is
40
percent
more.”
Wanda
Young,
Vice
President
of
Digital
MarkeCng
Walmart
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2014
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quesCons:
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18. 18
No
more
liqle
icons
appearing
in
the
status
bar,
now
lock-­‐screen
prominence
or
drop-­‐in
from
top.
What
does
this
mean
for
Marketers?
ü NoCficaCons
will
get
more
aqenCons
ü However,
now
users
can
turn
off
individual
app
noCficaCons
NOTIFICATIONS ON LOCK SCREEN
BEFORE:
Two
step
process
–
first
alert
on
status
bar
and
then
pull-­‐down
to
see
alert
AFTER:
IOS-­‐like
alerts
on
lock
screen
with
images
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GPSHOPPER
2014
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quesCons:
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19. 19
Android
L
is
opCmized
for
a
variety
of
devices
including
Watches,
TVs
and
automobiles.
What
does
this
mean
for
Marketers?
ü Looking
at
our
smartphones
125
per
day,
future
focus
on
snackable
content
ü App
strategy
alerts
will
maqer
more
in
the
long
run
WEAR(ABLES) FOR EVERYONE!
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GPSHOPPER
2014
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RIGHTS
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quesCons:
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20. 20
SUMMARY
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GPSHOPPER
2014
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quesCons:
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21. 21
IOS
8
Release
date:
Fall
2014,
Mul9ple
betas
available
for
Devs
ü Take
advantage
of
Widgets
and
TouchID
ü Be
aware
of
new
privacy
selngs
and
user
customizaCons
ü Get
ready
for
a
flood
of
upgraded
users…except
iPhone
4
users
Android
L
Release
date:
TBD,
Betas
for
Devs
and
Nexus
users
out
now
ü More
prominent
Push
NoCficaCons
ü Expect
faster
app
performance
speed
ü Material
Theme:
Flat
Design
SUMMARY
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GPSHOPPER
2014
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RIGHTS
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PIN:
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quesCons:
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22. ©
GPSHOPPER
2014
ALL
RIGHTS
RESERVED
QUESTIONS?
Email
your
quesCons
to
lauren@gpshopper.com

23. 23
THANK YOU!
584
Broadway,
Suite
904
New
York,
NY
10012
123
W
Madison,
19th
Floor
Chicago,
IL
60602
Maya
Mikhailov
Co-­‐Founder,
EVP
Email:
info@gpshopper.com
@gpshopper