Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

GE Case Study

67.870 Aufrufe

Veröffentlicht am

Strategic Management case study for MBA coursework.

Veröffentlicht in: Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • People used to laugh at me behind my back before I was in shape or successful. Once I lost a lot of weight, I was so excited that I opened my own gym, and began helping others. I began to get quite a large following of students, and finally, I didn't catch someone laughing at me behind my back any longer. CLICK HERE NOW ●●● http://ishbv.com/1minweight/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Download The Complete Lean Belly Breakthrough Program with Special Discount. ●●● http://scamcb.com/bkfitness3/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Doctor's 2-Minute Ritual For Shocking Daily Belly Fat Loss! Watch This Video ★★★ https://tinyurl.com/y6qaaou7
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • The presentation was great. Simple and accurate for the purpose indicated. I would be grateful if you could send me "GE Case Study" presentattion. ( smjfeyz@gmail.com ) Thanks a lot.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

GE Case Study

  1. 1. Case StudyLAUREN & FLORIAN 1
  2. 2. Index History and Background Welch: Bio Welch: Acquisitions & Innovations Welch: Key Events at GE Leadership Six Sigma Immelt: Bio Immelt: Changes at GE Immelt: Key Events at GE Immelt: Leadership Style Conclusions 2
  3. 3. History and Background Thomas Edison invented incandescent electric lamp in 1879 1890 Edison General Electric Company formed, then in 1892 merged with Thomas-Houston Electric Company The firm developed best practice standards, including licensing its technology, developing policies for employees, a formal hierarchy, financial controls, restructuring, and automation 3
  4. 4. Welch: Bio Born on November 19, 1935 in Salem Massachusetts Studied Chemical Engineering at the University of Massachusetts Did PhD at University of Illinois He joined GE in 1960 and was not happy with excessive bureaucratic culture of company Hit his peak as CEO in 1981 as the eighth and youngest chairman and CEO in the history of GE 4
  5. 5. Welch: Acquisitions & Innovations Welch acquired several businesses Employers Reinsurance and Radio Corporation of America National Broadcasting Corporations To promote innovation he launched a program called “Work Out“ “Work Out“ brought various employees from different departments together to asses company and make suggestions for improvement 5
  6. 6. Welch: Key Events at GE As soon as Welch was in charge he made several changes aimed at making GE more profitable  “Number one or number two” strategy  He insisted that GE should be among the top two players in every segment it operates; failing to do so will result in closure of that particular segment – “Fix it, sell it or close it!” To improve communication at all levels he trimmed the number of management levels from 9 to 6 6
  7. 7. Leadership He believed that involving company employees in quality processes has a great potential benefit Welch was good at motivating employees and stirring them into action  e.g. He frequently wrote notes to employees appreciating their contribution, this made them more motivated Welch stressed the importance of communication at GE 7
  8. 8. Leadership To determine rewards at GE, Welch devised a system where people are classified into 3 categories Each department classified employees into 3 categories based on their performance  Top 20 % , Middle 70 % and Bottom 10 %  Top 20 % were generously rewarded, middle performers were motivated to emulate top performers whereas bottom 10 % were fired He also introduced the elements of high performing leadership  Four E’s: Energy, Energizer, Execute, Edge, and also Passion 8
  9. 9. Six Sigma His commitment to quality led to adoption of Six Sigma at GE in mid 1990’s To launch Six Sigma, the company invested heavily in employees Six Sigma is a quality standard  Streamlining processes to improve productivity, quality, speed and efficiency  At the business level it improves profitability, market share and long-term viability  At the process level it reduces defects and variation Employees were trained at different levels  Green belts, black belts and master black belts 9
  10. 10. Welch: Leadership StyleStrengths Weaknesses Motivating employees  Putting too much Constantly identified pressure on employees other leaders at GE  Formed opinions too Aggressive leadership quickly Communication  Criticized for some Charismatic failed acquisitions e.g. “Black&Decker” and Stayed visible at GE mergers e.g. Succession planning “Honeywell Inc.” 10
  11. 11. Immelt: Bio Born in 1956 in Ohio His father worked at GE and after some time at P&G and completing an MBA Immelt joined GE’s marketing division Immelt was shortlisted as a Welch successor He became CEO of GE right before 9/11 The company faced a series of challenges after he took over 11
  12. 12. Immelt: Key Events at GE The events of 9/11 had lasting effects on the firm  Some sectors of the business dealt with aviation and insurance, and they took a beating  Stock value sank 20% There was also an anthrax scare, and GE was viewed with skepticism after other corporate scandals Immelt made some acquisitions, sold less profitable businesses, and increased GE’s global orientation 12
  13. 13. Immelt: Changes at GE Immelt caved to investor demands for transparency Restructured equity packages and GE’s portfolio Increased external communication Focused on intangible factors instead of just the bottom line, also was ‘green’ oriented Increased number of outsiders were brought in Took focus from production to marketing, stressed innovation and idea generation 13
  14. 14. Immelt: Leadership StyleStrengths Weaknesses People person; more  Somewhat soft approachable than Welch  Approach too structured Focused on innovation  Spent too much time Increased transparency placating stakeholders Less demanding leadership  Always compared to Welch style than Welch  Was reactive instead of proactive at times 14
  15. 15. Conclusions Welch and Immelt obviously had very different leadership styles Welch seems to have been more charismatic and led with energy and passion, whereas Immelt was more approachable but formalized some processes that Welch accomplished naturally Immelt took over at GE during a difficult time, so the external environment impacted his leadership 15
  16. 16. 16

×