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Making a difference one like at a time

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Making a difference one like at a time

  1. 1. MakingaDifference OneLikeataTime Laura Rubino 06.04.2017
  2. 2. Clicktivism is“theuseofsocialmediaand otheronlinemethodstopromote acause.” 3
  3. 3. Socialmediaactivismcreatesthe allusionthatindividualsarecreating changetolocalorglobalissues
  4. 4. Nearlyaquarter ofteensare online"almost constantly" 5
  5. 5. SOCIAL MEDIA ACTIVSM Manyorganizationsandnon- profitsuseelectronicmomentum to promotetherecause.Thegreatest strengthofsocialmediaactivism israisinginternationalawareness forcauses 1
  6. 6. Withtheworldatourfingertips,societycan interactlocallyandglobally.Thiscreatesa senseof connectionthroughouttheworld
  7. 7. socialmediaactivism CLICKTIVISM #Activism SLACKTIVISM
  8. 8. "Onlinepetitions--theyarethe ubiquitousnewfaceof participatorydemocracy." -CraigandMarcKielburger 6
  9. 9. Socialmediagivespeoplethe powertocalloutinjustices, inaccuraciesand misrepresentationsand bringsaboutbetter understandingofother culturesandpeople. 7
  10. 10. Socialmediahasbecomeapowerful,ifnot essential,toolforconnectingcauseswith thosewhomightsupportthem. 2
  11. 11. 2
  12. 12. 2 ReturnratesforcharitiesandcampaignsonFacebookcanbeatenthof thosefortraditionalroutessuchasmailsolicitation. 8
  13. 13. “HASHTAG ACTIVISM” IS LAZY criticsargue,“hashtag activism”islazy. it’sa frictionlessconvenience, conductedfromthesafetyofa computerscreen,thatoftenserves moreasaflatteringpublic symbolofconcernthanconcern itself. 9
  14. 14. IT'SEASYTOCLICK,BUTJUSTASEASY TODISENGAGE. 28
  15. 15. SOCIAL MEDIA USE Twitterallowsforpolitical actorsandthegeneralpublicto becomethenarratorsofsocial issues.Newsreportingisno longerlimitedtothemedia,but ratherisinthehandsofthe people. 10
  16. 16. Socialmediaplatformshavebeen successfullyusedforsocialgood,for organizingcommunityactivism,for empoweringcitizens,andfor coordinatinginemergencysituations. 4
  17. 17. THESEDigitalinnovationsare seentopromoteslacktivismover realchange 2
  18. 18. Socialmediaactivismcreatestheallusionthat individualsarecreatingchangetospecificsocial issues. Butthepositiveeffectsofsocialissuesonsocial issuescomesfromtheexposurethatisgiventothe issues,andthelightthatisdrawntothem.
  19. 19. 1.MatrixS.(2017)"Modulefour:SOCIALGOOD".ClassLecture.AccessedonjUNE3,2017. 2.Kielburger,Marc."GlobalVoices:'Liking'MustBeFollowedUpWithReal-WorldAction".Times Colonist.N.p.,2017.Web.5June2017. 3.Sharma,RITA."StopPouringIceOnClicktivism".HuffPost.N.p.,2017.Web.3June2017. 4.Bresciani,Sabrina,andAndreasSchmeil."SocialMediaPlatformsForSocialGood".20126thIEEE InternationalConferenceonDigitalEcosystemsandTechnologies(DEST)(2012):n.pag.Web.3June2017. 5.MatrixS.(2017)"ModuletWO:Onlinefriends".ClassLecture.AccessedonJune3,2017. 6.Kielburger,MARC&CRAIG.CanOnlinePetitionsChangeTheWorld?".TheHuffingtonPost.N.p.,2017. Web.3June2017. 7."TheCaseForSocialMediaAndHashtagActivism".HuffPost.N.p.,2017.Web.3June2017. 8."OnlineActivism:It'sEasyToClick,ButJustAsEasyToDisengage".theGuardian.N.p.,2017.Web.3 June2017. 9."#Bringbackourgirls,#Kony2012,AndTheComplete,DivisiveHistoryOf‘HashtagActivism’". WashingtonPost.N.p.,2017.Web.5June2017. 10. Segovia,Camilaetal."PoliticalHashtagging:IsOnlineActivismEffective?-BrownPolitical Review".N.p.,2017.Web.5June2017.

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