What Would Woo Do

www.sans-serif.com | 831.338.4687
What would woo do?
A brief overview of what happens when your client
doesn’t have or doesn’t want the theme you know
best, and you miss it terribly.
Presented by Laura Rinaldi
Principal Catalyst Creations West

www.sans-serif.com | 831.338.4687
There are many types of themes

3 www.sans-serif.com | 831.338.4687
This is what comes up if you search
within Wordpress

This is what you get when you search
for premium themes in Google

This is what you get if you go to Elegant
Themes

This is what you get in Studio Press

Ink themes selection

And Woothemes

A little bit about WooThemes and
Canvas

And yet, I have created sites that look
different with it.

Back end of Canvas

And documentation of Canvas

So, when you can’t use what you want?
• The client has already bought a theme
• You are working on en existing site, and the client just wants you
to modify their theme, and oh, make a bunch of changes that will
be fine, because they have a theme, but it wans’t designed for
what they want to do.
• Or some other lame reason, such as the client doesn’t like woo,
and there is nothing you can do about that.

So, what do you do when you can’t
woo?
• You can install Canvas anyway, and build the site out, and be a
hero, and the client is none the wiser
• You can work with what you have, and learn one more skill, the
skill of working with different themes even though you don’t like
them.
• You can choose not to work with the client, although that is a bit
on the extreme side.

So, familiarize yourself with other
themes
• Some of the themes I have had to work with include Genisis,
InkThemes, some free themes, and the bane of my existence,
Elegant themes.
• And install JetPack.

Why should you install JetPack?
• It comes with a bucketload of
extensions
• SiteStats, for when you can’t
or they don’t know about
Google Antalytics.
• Custom CSS

CSS Stylesheet Editor

Back end for Elegant theme

Genisis Theme settings

Thematic settings

Ink Themes

And this theme, Atahualpa

My story of when I built in Canvas
anyway

The theme she was using.

Boldly’s backend

So, the site was live, what to do?
• I could have used theme Test Drive, if I had known about it
• Instead I installed backup buddy, and rebuilt the site in a sub-
directory I called “dev”, so that I could get approval for the
design.
• Once it was approved, I made the site live by overwriting the
index.php folder, and updating the .htaccess file.

And here is what the revised site looked
like

But, what happens when you can’t use
Canvas
• A client came to me recently with a five page deck (which used to
be know as powerpoint slides). She wanted a site build with it.
• To say that the deck was sparse is calling Death Valley a little bit
hot.
• There were no graphics, other than the logo, no concepts,
nothing, and the site had to go up in two weeks.
• She wanted it all on one page, a one page theme, and that was
something I didn’t think I could do in Canvas, so I went
searching for a theme.
• I didn’t know where to start, so started with themeforest

Looking in Forest Themes

Theme Forest One Pager

This is what the back end looks like

But, without documentation, this is what
I ended up with

So, I went looking for another one pager

Tried a free one-page from InkThemes

Because it was free, light on
documentation

And I still wasn’t any closer

So, went to WooThemes, and bought
their one pager

With the usual features

And familiar backend

As well as unfamiliar

And this is what I ended up with

But the best part was the
documentation

So, that is what I woo do
• If I can’t use canvas, use at least a wootheme
• If I can’t use woo, make sure I have jetpack
• And if the site is easy enough to just change to Canvas because
all the changes wont’ work with the current site, dont’ tell the
client and just do it.

What Would Woo Do

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