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  1. 1. CalvinBracketLinkedInProfile Headline Mediaand MarketingProfessional,harnessingnew andtraditional mediafornational restaurantbrands Summary Strategicexecutivecapitalizingonvastexperience inclient-side andadagencyinitiativestodrive revenue growthforleadingcompanies,includingWendy’s andDomino’sPizza.Impressive trackrecord of optimizingmediaspending formultiple QSR(quick-service restaurant) brands.Frequentconference speaker,oftenquotedinnationalmediaforinsightsintorestaurantbranding.Educate boardmembers, companyexecutives, andotherstakeholdersonmarketstrategiesandtrends. Careerprogressionincludesincreasingresponsibilityin mediaplanningandbuying,account management,clientservices,andmarketresearch,leadingteamstoincrease mediaefficiencywithan eye towardcost containment. Wendy’s:Optimized $300MM digital andoffline mediabudgetforU.S.and Canadianoperations, increasingNational Advertisingfundby$20MM andgrowingcommunicationawarenessby20%. Domino’sPizza:ServedasinterimHispanicMarketingDirectorfortwoyears,reducingfeesby65%while increasingefficiency20%byhiringa newHispanicmarketingagency. EmpowerMediaMarketing:doubledCompany’s largestaccount,Janusmutual funds,to$50MM in less than three years. Interviewedbyleadingnationalpublications,includingAdvertisingAge,AOLandthe Wall StreetJournal for insightsintocorporate branding. AlwaysopentonewopportunitiesinBrandStrategy,Publications, Media,andMarketing Experience Consultant, ABC Corp., 2016-Present Guide national restaurantcompaniesinoptimizingtraditionalanddigital mediamarketing. Instrumental ingainingmulti-million-dollarcontractwithleadingnational fast-foodrestaurantchain withinfirstmonthof hire.
  2. 2. Vice President, Media,XYZCorp., 2010-2016 Directed$300MM U.S. and Canadiandigital andofflinemediabudget,leadinginternal campaignto increase corporate National AdvertisingFund$20MM. Piloted,withESPN andLosAngelesAthleticClub,marketingplatformtopromote JohnR.Wooden Awardto outstandingU.S.college basketballplayer. Hiredagencythat delivered three CannesLionAwardwinningproductionsin2014-2015. 2014 360-degree performance reviewuncoverednoareasof underperformance among28 parameters. FeaturedSpeakerAssociation of National AdvertisersConference,2014 AdvertingAge interview,“The TV Upfront,”May 2015 AOL interview,“The Wendy’sBrand,”March2015 Director, MediaServices, DEF Corp., 2004-2010 Directed$150MM annual mediabudgetforone of U.S.’top 75 advertisers.Builtfour-agency,20- memberagencymediateam.Representedcompanyincollege studentinternrecruitingefforts. Frequentpresentertocorporate CEO,President,Marketing AdvisoryCouncil,andDMAC.Supervised twodirectreportsin Print(Coupon) Marketing.Member,MarketingLeadershipTeam. Grew2010 same store salesby14.3% (FirstQuarter) and8.8% (SecondQuarter),viaground-breaking brand re-launchcampaign,outperformingcompetitorPizzaHutmultiple years. CreatedMatraca (company’sHispanicMarketingAdvisoryCouncil) while servingasinterimHispanic MarketingDirectorfor twoyears. Appointedasinaugural memberof company’sRisingTalentprogramfortop performers;rankedbyCMO as among top10% of 60-membermarketingdepartment. Improvedmediaefficienciesby20% while reducingfees65% byhiringnew Hispanicmediaagency. MaximizedmediaROIbyconductingtwomediamix modelingresearchprograms. Drove quantifiablecreativeandmediaimprovementsbyinstitutingIAGResearch. Strategicallydivestedunwantedbusinessinventorybyintroducingbarteradvertising.
  3. 3. Vice President,MediaDirector, GHI Corp., 2003-2004 LedU.S. mediagrowthof Toronto-basedindependentfull-service agency. Providedmediacounsel tocompany’slargestclient. Vice President/Partner,JKLCorp. Co-led13-memberaccountservicesteam, contributingtocompany’srecordyearfornew client revenue. Ledcompany’smostprofitable account,Janus Mutual Funds,a $50MM+ business,doublingitinless than three years PersonallyacquiredJanus,Kmart,andHollywoodVide accounts. Instrumental inBushBrothers’consistentannual marketingspendincreasesforfiveyearsvianew marketingmix. Account Supervisor,MNO Corp. Co-Led$45MM LensCraftersAccount,the company’slargest. Ledeffortto acquire $10MM Bush Brothersaccount. SeniorMediaAnalyst, PQR Corp. Supervisedlocal plandevelopmentandexecutionby30+ local agencies. Trainedlocal agency and franchiseesinmediaplanningandbuying. MediaPlanner/Buyer/Account Services, STUCorp. Receivedcompany’sAchievementAwardforexcellence inclientservices (LensCraftersAccount). Assistant MediaBuyer, VWXCorp. NegotiatedTV andradiospotsin four DMAs forMcDonald’s.
  4. 4. Education Indiana University Bachelorof Arts, Telecommunications HighestHonors Phi Beta KappaNational HonorSociety SkillsandExpertise As currentlylisted

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