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15
GENERATE NEW
HOW TO
IDEAS ON
LAUNCHYOURGENIUS.COM
Ideas
“If you have an apple and I have an apple and we exchange these
apples then you and I will still each have one apple. But ...
Have you ever
wondered
how to get a
great
idea?
!
What is the process of
consistently getting
ideas that matter and
knowing which ones to
implement?
!
“Maybe [artistry] doesn’t have to be quite so
full of anguish if you never happened to
believe, in the first place, that...
THE QUESTION: DO YOU HAVE A
STRUCTURE OR A SYSTEM TO
COLLECT, WRITE DOWN, ACCESS
AND IMPLEMENT YOUR IDEAS?
ACTION TIPS:
Is it possible to collect the idea?
Is there something nearby to write it down?
Are you able to find it quick...
“Most ideas are born
and lost in isolation.”
― Scott Belsky,
Author of Making
Ideas Happen
!
“The Anthropologist brings new learning
and insights into the organization by
observing human behavior and developing
a ...
AFTER WATCHING IDEO’S “THE DEEP DIVE” ON
ABC’S NIGHTLINE…
POLISH EMPLOYEES OF A SOFT DRINK FIRM USED IDEO’S
TECHNIQUE OF L...
PEOPLE WERE LOOKING AT THE DRINKS KIOSK, THEIR CLOCK
AND GLANCING OVER TO SEE IF THE TRAIN WAS COMING
MINUTES BEFORE THEIR...
“We’ve been advocating field
observations and quick prototyping for
a long time. Sometimes a breakthrough is
one small ins...
IMPROVE YOUR
OBSERVATION
SKILLS!!
BIRD WATCHING AND IDENTIFICATION IS A GREAT
WAY TO IMPROVE OBSERVATION SKILLS…
ACTION TIP: INCREASE YOUR SKILLS OF
OBSERVA...
3. ARE YOU ASKING THE
RELEVANT QUESTIONS?!
“If I had an hour to solve a problem
and my life depended on the solution, I
wo...
UNDERSTAND THE
PROBLEM
BY
ASKING THE
RELEVANT
QUESTIONS…
ACTION TIPS:!
ASK RELEVANT QUESTIONS:
WHY IS IT SO?
WHAT DOES THAT MEAN?
HOW CAN I SOLVE THIS?
WHERE DOES IT HAPPEN?
WHEN?...
4. SHOULD YOU GO
THROUGH WITH AN IDEA?
WEIGHING ENTHUSIASM
AND PASSION VS. FEAR
OF CRITICISM AND FAILURE
“A great idea sho...
IS THERE AN IDEA THAT KEEPS
COMING BACK TO YOU IN
DIFFERENT FORMS AND
MESSAGES?
PURSUE
IT!
ACTION TIP:
IMPACT IDEA THAT
YOU HAVE ALWAYS WANTED TO FOLLOW BUT WERE
AFRAID OF CRITICISM OR FAILURE. FOLLOW
IT ANYWAYS.
...
“No army can withstand the strength of an
idea whose time has come.”― Victor Hugo
5. TAKE A WALK IN
NATURE TO RELAX AND
GENERATE THAT NEXT
IDEA!
“I know a bank where the wild thyme blows,
Where oxlips and...
TAKE A WALK IN THE WOODS!
The real act of discovery consists not in finding new
lands, but in seeing with new eyes. —Marcel Proust
6. CHANGE YOUR PE...
REFRAMING A PROBLEM IS A
GREAT TECHNIQUE TO
GENERATE
NEW IDEAS!
CHANGE THE FILTER AND THE LENS THAT
YOU LOOK AT THE PROBLEM WITH. 
ZOOM IN AND ZOOM OUT FROM THE PROBLEM
IN THE BOOK, 10 FACES OF INNOVATION BY TOM KELLEY AND
JONATHAN LITTMAN OF IDEO, MANY DIFFERENT PERSONAS
OR LENSES THAT YOU...
USE TRIAL AND ERROR AND
EXPERIMENT TO GENERATE
NEW IDEAS.
THE EXPERIMENTER PERSONA:
THE EXPERIMENTER PERSONA:
BMW USED SHORT FILMS INSTEAD
OF TRADITIONAL ADVERTISING
= BIG HIT!
THE CROSS POLLINATOR PERSONA:
!
!
!
EXPLORE OTHER INDUSTRIES,
CULTURES AND PRACTICES AND
USE THE REVELATIONS FOR
GENERATIN...
BRING DIFFERENT GROUPS
THAT WOULD NOT USUALLY
MEET AND GENERATE
SOLUTIONS AND
MULTIDISCIPLINARY
IDEAS.
THE COLLABORATOR PE...
COLLECT AND NARRATE
COMPELLING NARRATIVES
FROM REAL LIFE SITUATIONS
AND PEOPLE TO BECOME
AWARE OF UNIQUE
PERSPECTIVES AND ...
WHAT IDEAS CAN YOU
GENERATE IF YOU LOOKED
FROM THE EYES OF
SOMEONE ELSE?
7. DO NOT DISMISS YOUR
INSANE IDEA AS
IMPOSSIBLE
“For an idea that does not first
seem insane, there is no
hope.”― Albert ...
DID THE WORLD NEED YET ANOTHER
MP3 PLAYER?
SEEMS LIKE IT DID!
SAY YES TO A GREAT IDEA
INSTEAD OF RATIONALIZING WHY
IT WILL NOT WORK. 
!
“I can’t understand why
people are frightened of...
8. MEET AND HANGOUT WITH
PEOPLE WHO ARE OUTSIDE
YOUR CIRCLE OF FRIENDS
!
“Chance favors the connected
mind.”― Steven Johns...
IN HIS TED TALK, STEVEN JOHNSON DESCRIBES THAT COFFEE
SHOPS OR CAFES WERE GREAT IDEA GENERATION MACHINES
HISTORICALLY AND ...
TO GET NEW IDEAS, GO OUT…
AND MINGLE WITH PEOPLE AND
PERSPECTIVES THAT ARE QUITE
DIFFERENT FROM YOURS…
9. DO SOMETHING THAT YOU
HAVE NEVER DONE BEFORE
TO GET NEW IDEAS
!
“If you want something new, you
have to stop doing some...
ARE YOU ROUTINELY
BREAKING
OUT OF YOUR ROUTINE?
10. PROCESSES FOR
IDEA GENERATION
“Good ideas may not want to be free, but they
do want to connect, fuse, recombine. They ...
MIX AND MATCH UP
NEW BUT SIMILAR IDEAS
!
!
CONNECT AND
COMBINE UNRELATED
IDEAS
SUBTRACT OR ADD
SOMETHING FROM AN IDEA
USE DOODLING OR MIND MAPS FOR NEW IDEAS…
READ MAGAZINES AND BOOKS AT
THE LOCAL LIBRARY
!
LISTEN TO AND FOLLOW THOUGHT
LEADERS IN YOUR FIELD ON
SOCIAL MEDIA
!
SUBSC...
11. QUESTION YOUR
ASSUMPTIONS TO GENERATE
AND SUSTAIN NEW IDEAS
!
!
“Your assumptions are your windows
on the world. Scrub...
QUESTION ALL YOUR ASSUMPTIONS:!
!
!
!
!
!
I SHOULD HAVE…
!
I COULD HAVE…
QUESTION ALL YOUR ASSUMPTIONS:
IF ONLY I WAS…
I DON’T HAVE THE TIME..
IDEAS ARE CHEAP…
I DON’T HAVE THE
MONEY…
I AM VERY B...
!
“At the heart of science is an
essential tension between two
seemingly contradictory attitudes–
an openness to new ideas...
12. BECOME CURIOUS
AND IMAGINATIVE LIKE
A CHILD..DO NOT BE
AFRAID TO LOOK SILLY
“AT BEYOND
CONTINENT OF
REALITY, THERE
ARE OCEANS OF
IDEAS.”
―TOBA BETA
CHILDREN ARE ENDLESSLY CURIOUS
AND LOOK AT THE WORLD FROM A
SENSE OF WONDER AND
AMAZEMENT.
CHILDREN ARE UNAFRAID OF LOOKIN...
THE INNOVATION FIRM, IDEO
IS KNOWN TO HAVE CARTS
WITH MATERIALS OF ALL
SORT SO THAT TEAM
MEMBERS CAN PROTOTYPE
AND GET NEW...
IN STANFORD CREATIVITY
RESEARCHER, TINA SEELIG’S
CLASS, THERE ARE
MANIPULATIVES LIKE A
PRESCHOOL SO THAT THE
STUDENTS CAN ...
NO IDEA IS TOO
SILLY OR
IMPOSSIBLE.
13. HAVING A LOT OF DOWN TIME TO
INCUBATE THOSE IDEAS…SLEEP, REST,
RELAXATION AND MEDITATION
“When I am ….. completely mys...
“SLEEP ON IT” = “INCUBATION” PHASE OF
CREATIVITY =
WHERE IDEAS COLLIDE IN YOUR MIND TO BLOSSOM
INTO SOMETHING NOVEL.
FRIEDRICH AUGUST KEKULÉ IS
FAMOUSLY KNOWN TO HAVE
DISCOVERED THE RING
STRUCTURE OF BENZENE IN A
DREAM WHERE HE SAW A SNAKE...
THE TUNE TO “YESTERDAY” CAME TO PAUL MCCARTNEY
IN A DREAM. 
According to him:
!
“I woke up with a lovely tune in my head. ...
MEDITATE OR SIT IN SILENCE
DECLUTTER YOUR MIND!
14. COMING UP WITH MORE
IDEAS IS BETTER…INCLUDING THE
SEEMINGLY BAD ONES
“Quantity over quality. It is more important
to c...
MAKE A LIST OF IDEAS.
THEN COME UP WITH A SECONDARY LIST.
THEN TRY TO COME UP WITH SOME
MORE IDEAS.
YOU MAY COME UP WITH
R...
“Your greatest ideas will be accidents. You
can good ones with work but you can’t get
the great ones. The question is: Is ...
“The best way to have a
good idea is to have a lot of
ideas.” – Linus Pauling,
Nobel Prize winner
15. MAKE YOUR
ENVIRONMENT
SUPPORT AND PROMOTE THE
CHANCE OF IDEA FORMATION
SET UP YOUR WORKSPACE TO
REFLECT YOUR PERSONAL
DESIGN SENSIBILITIES.
!
YOUR WORK AREA = NATURAL
TRANSITION INTO THE CREATI...
COMPANIES LIKE GOOGLE CAREFULLY AND CREATIVELY
DESIGN THEIR WORKSPACES TO MAXIMIZE IDEA
FORMATION AND THE CROSS-POLLINATIO...
PAY ATTENTION TO TONE,
MOOD, MUSIC, COLOR,
SIGHTS, PICTURES,
OBJECTS AND TOOLS THAT
FACILITATE IDEA
GENERATION.
EXPERIMENT...
BONUS TIP: MAKE A BUG LIST
!
WHAT BUGS YOU?
!
HOW CAN YOU FIX IT?
!
HOW CAN YOU DO SOMETHING
DIFFERENTLY?
!
SUMMARY
1. WHEN YOU RECEIVE AN IDEA, CHASE IT AND WRITE IT DOWN
2. GET IN THE HABIT OF OBSERVATION AND EMBRACE THE
ANTHROP...
THANKS A LOT!
CLICK HERE
Adapted Image Credit:Gdynia train station by kalleboo
at http://www.flickr.com/photos/kalleboo/2679637359/
License: http:/...
Adapted Image Credit: Eyes by Scinern
at http://www.flickr.com/photos/cnon/5698746966/
http://creativecommons.org/licenses...
Adapted Image Credit: an exercise in ideas on post it notes by Inha Leex Hale
at http://www.flickr.com/photos/sixmilliondo...
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Adapted Image Credit: an exercise 15 ideas on how to generate new ideas

Adapted Image Credit: an exercise in ideas on post it notes by Inha Leex Hale
at http://www.flickr.com/photos/sixmilliondollardan/3383537791/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: How to mind map by zipckr
at http://www.flickr.com/photos/zipckr/4688416205/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: Curious Children collaborate by juliejordanscott
at http://www.flickr.com/photos/juliejordanscott/4761407920/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: Woman sleeping with Jane Austen by warm sleepy
at http://www.flickr.com/photos/timothykrause/5885747179/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: Om by Drab Makyo
at http://www.flickr.com/photos/ranna/361802432/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: Idea Bulb by Qisur
at http://www.flickr.com/photos/qisur/4351196974/
http://creativecommons.org/licenses/by/2.0/
Adapted Image Credit: Google Offices Soho, Londo by martinvarsavsky
at http://www.flickr.com/photos/martinvars/7176371046/
http://creativecommons.org/licenses/by/2.0/

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