This is a reflection of our commitment to our ideals and core values.

1. AMindsetGuidance
LaunchpadMarketing
Our
Culture
Code
Oct 2019

2. Our Purpose
To help businesses grow better.

3. Teach, share, listen, strategize, execute,
monitor, report, collaborate, et cetera.
To Help
OurPurpose

4. We believe that businesses have unlimited
potential to elevate individuals’ lives.
By improving businesses’ sales and marketing
process, we leave an imprint on society and
the economy.
Businesses
OurPurpose

5. We prioritize long term results over short term
gains.
Success is always a combination of strategy
and execution.
Grow
OurPurpose

6. Whatever we do, we should do it better than
our competitors, and better than we’ve done
in the past.
Better
OurPurpose

7. Our Services
We help businesses grow better by enhancing
their sales and marketing processes through
the inbound methodology.

8. Branding
Consultation
Free resources
Implementation
Trainings
Website development
Workshops
OurServices

9. Our Culture
You are an amazing adult.
No micromanagement.

10. Our Core
Values

11. Continuous improvement
Accountability
Growth and learning
OurCoreValues

12. Continuous
Improvement
Strive for excellence.
1

13. We're in a fast-changing industry.
This demands
continuous improvements.
Hence,we strive for
ContinuousImprovement
EFFICIENCY

14. lose sense of urgency in making
improvements.
be complacent because it is the enemy of
success.
ContinuousImprovement
Never

15. We set and exceed our own high standards,
constantly raising the bar for competitors and
for ourselves.
ContinuousImprovement

16. In our pursuit for distinction, we may sometimes
lose sight of the human touch.
Conflicts may arise because of different
expectations.
However, we can...
ContinuousImprovement

17. Address the matter in person.
Be professional – don’t let emotions run.
Ask for clarification if there are doubts.
Make sure the other party understands your view point.
Set expectations
proactively.
ContinuousImprovement

18. Are you arguing to be right or are you trying to be
understood?
ContinuousImprovement

19. Growth and learning
Thirst for knowledge.
Learning and growth is a lifetime mindset
and a way of life.
2

20. We look to continually learn, grow, and expand our
capacity as individuals and as an organization, so
we can thrive and make a significant and
meaningful impact in the world.
Growthandlearning

21. Sometimes, we learn through our mistakes and
customer complaints. And that’s okay.
We never claim to be experts, but we are fast
learners.
Growthandlearning

22. We don’t mind making mistakes, we do mind
repeating them.
Each mistake carries a lesson, we try to make sure
we learn it.
Growthandlearning

23. We believe it’s important for you, our Rocketeers,
to grow both personally and professionally.
Our goal is to help you unlock that potential.
But it takes two to tango – you have to want to
challenge and stretch yourself in order for it to
happen.
Growthandlearning

24. We’re not in the business to motivate people.
Instead, we try to take motivated people, inspire
them to do the stuff they know they have to do,
provide them with the systems and tools to create
change, and support them.
Growthandlearning
- Cameron Herold

25. Accountability
If it's to be, it's up to me.
Nothing works without personal integrity and
personal responsibility.
3

26. We take ownership of our work.
We value the ability of our team to honor our
commitments, to clients and to each other.
Accountability

27. Our clients and business partners choose us
because they trust our brand and people.
We earn that trust by delivering our services as
promised.
Accountability

28. A three word policy:
Accountability
Use Good Judgment

29. How to apply good judgement:
Customer > team > individual
Accountability

30. Customer > company
Accountability
When in doubt, favor solving for the customer’s
interest over our own.

31. Team > individual
Accountability
Don’t solve for your personal interests to the
detriment of the team.
We loathe selfishness.

32. The thing that matters most:
Accountability
Results

33. Results matter more than the number of hours we
work.
Results matter more than where we produce them.
Results matter more than how much vacation we
take. (we have unlimited vacation)
Accountability

34. Great fit
There are 3 attributes that we value in people.

35. Effective
Just do things.
Predisposed to action.
Have a sense of ownership.
Are resourceful and always looking for leverage.
Greatfit

36. Adaptable
Lifelong learner.
Innately curious and constantly changing.
Greatfit

37. Humble
Self aware and respectful.
When things go well, humble people tend to share
the credit.
When things go poorly, they tend to shoulder the
responsibility.
Greatfit

38. Our Policies
Whether you’re in the workplace or away from
the office on company business, please
behave with decency, respect, and in
accordance with all applicable laws and
regulations.

39. If you need time off - take time off.
Just make sure you’re communicating with
your manager when you plan to be out.
General rule of thumb
Ourpolicies

40. Vacation and Sick Leave
Ourpolicies
We offer 60 days paid leave for moms, 7 days for dads.
Maternity and Paternity Leave
Vacation Leave
Take whatever break you need. We encourage Rocketeers to step
away whenever they need to recharge. No questions asked.
Sick Leave
If you’re under the weather, do us all a favor and stay home. And
don’t worry – you’ll still get paid.

41. Public holidays and
birthdays
Ourpolicies
We follow the Malaysia’s public holidays gazetted by the
Federal and State Government.
Public Holidays
Birthdays
We also want you to celebrate one other special occasion: the day
that changed your parents' life forever... your birthday! So take the
day off and treat yourself.

42. Our dress code at Launchpad is smart casual.
Our only request is that you don’t dress in a way that
would disappoint your parents.
Dress Code
Ourpolicies

43. Our work is never complete, but that doesn’t mean we
work all the time.
Most of our Rocketeers start their day between 9-10am,
and have a standard 40-hour work week. We recognize
that everyone is different and you can choose to be
flexible.
Most importantly, keep your team informed of your
schedule.
Work Week
Ourpolicies

44. In Closing...
Whether you were delighted or disappointed, all
feedback is welcome:
hr@launchpadmy.co

45. Thank you
LaunchpadMarketing