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LAUNCH YOUR BUSINESS IN A WEEKEND SUPPORTED BY
DESIGNERS, DEVELOPERS AND BUSINESS EXPERTS
WHY LAUNCHWEEKEND?
South Africa needs entrepreneurs
We are being whipped by China, India, Brazil, USA, Kenya, etc.

Many entrepreneurs fail from avoidable mistakes
WHAT IS LAUNCHWEEKEND?
Learning experience: Lean Startup, Startup Science and
Effectuation
Competition: Get more done, Bring out your best
Mentors and advice: Designers, Accountants, Startup
Experts, Cofounders, Marketers
Build your business: Business Model, Customer
Validation, Logo, Website, Financial Plan, Go-to-market, Test Critical
Assumptions, Validate Business Model
FoundersCircle: Smart entrepreneurs sharing great ideas. Invite only
club for up and coming entrepreneurs.
ADMIN?
Twitter Hashtag: LaunchWeekend

Facebook:

Blog:

Wi-Fi Code:

Restrooms:
WEEKEND SCHEDULE

Fri

18:00 Idea pitches
18:30 Team formation
19:00 Lesson: Introduction and Lean Startup
20:00 Day 1 finishes / starts

Sat

09:00 Lesson: Experiments
10:00 Test key assumptions
13:00 Lesson: MVP
14:00 Test key assumptions / Build MVP
19:00 Day 2 finishes / starts

Sun

09:00 Lesson: Effectuation
10:00 Test key assumptions / Build MVP
13:00 Lesson: Startup Science
14:00 Prepare pitch
16:00 Pitches
19:00 Day 2 finishes / starts
OBJECTIVE 1

Radically improve your
startups chance of success

Very
Unlikely

Even
chance

Very
Likely
STARTUP SCIENCE
A large body of research shown that these 10 variables predict startup success

1

Opportunity

6

Pre-mature scaling

2

Team Quality

7

Financial Management

3

Quality of Advice Sort

8

Business Community

4

Industry Knowledge

9

Business as a priority

5

Traction

10

Vision
EFFECTUAL THINKING

Inside the minds
of great company
builders
OBJECTIVE 2

Help you find a plan that will work

Average plan

Awesome plan
PITCHES (60 SECONDS)
15
secs

Who you are?

15
secs

What is your idea / business?

15
secs

How much progress have you made?

15
secs

What help do you want?
TEAM FORMATION SUGGESTIONS
EXPERTS

ENTREPRENEURS

1

Balanced team are better

1

Take advice

2

Ideally 2 to 4 members

2

Be open to new ideas

3

It okay to move

3

Delegate

4

Work in parallel

4

Healthy debate is good
WHO WANTS TO PITCH FIRST?
WHAT’S WRONG WITH MY PLAN?
WHAT’S WRONG WITH MY PLAN?
WHAT’S WRONG WITH MY PLAN?

No!

33%

Source: Bhide (2000)

Yes!

66%
WHAT’S WRONG WITH MY PLAN?
WHAT’S WRONG WITH MY PLAN?
WHAT’S WRONG WITH MY PLAN?
97%

entrepreneurs that attend our training significantly
changed their business model, for the better.
HOW DO YOU KNOW IF YOUR PLAN IS GREAT?

The only thing that matters is product/market fit
- Marc Andreessen
PRODUCT/MARKET FIT?

Interest!
Satisfaction!
HOW DO YOU ENSURE YOUR PLAN WILL WORK?

vs.
HOW TO CREATE PLAN THAT WORKS?
1.
2.
3.
4.

Sketch your business model (Plan) 10 minutes
Identify critical assumptions 5 minutes
Test critical assumptions
Keep changing until you find one that works
ALEX OSTERWALDER
CUSTOMER SEGMENTS
VALUE PROPOSITION
DISTRIBUTION CHANNELS
MARKETING, SALES AND SERVICE
REVENUE STREAMS
KEY RESOURCES
KEY ACTIVITIES
KEY PARTNERS
COST STRUCTURE
How much did the price of coffee consumption
change in Swiss households over the last
couple of years?
800%
What was Nesspro’s business model?
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com
Households
(espresso fans)

Nespresso.com

B2c
distribution
Households
(espresso fans)

Nespresso.com

B2c
distribution
KAUFMANN PROVE IT VIDEO
1. INSERT VIDEO
THE LAUNCH CANVAS
BUSINESS MODEL

PROCESS

EXPERIMENTS
COULD SEGWAY HAVE SAVED MILLIONS?
Experiment 2

Experiment 1

Assumption

Learning Task

Expected Result

Actual Result

Decision
COULD MOTOROLA HAVE SAVED BILLIONS?
Experiment 2

Experiment 1

Assumption

Learning Task

Expected Result

Actual Result

Decision
IT SAVED US A YEAR?

1. INSERT VIDEO
THE LAUNCH CANVAS
1 SKETCH
BUSINESS
MODEL
2 IDENTIFY
ASSUMPTIONS &
UNKNOWNS

3 ORDER
ASSUMPTIONS
4 RUN
EXPERIMENTS
5 VALIDATE
QUALITATIVELY
6 VALIDATE
QUANTITATIVELY

Costs
THE LAUNCH CANVAS

Costs

3 ORDER ASSUMPTIONS
2 IDENTIFY ASSUMPTIONS
& UNKNOWNS

1 SKETCH BUSINESS
MODEL
HOW TO IDENTIFY ASSUMPTIONS?

Question 1:
How much proof do we
have this is true?

Question 2:
How much will the
business model need to
change if this
assumption is wrong?
THE LAUNCH CANVAS

6 PROVE THE MODEL
QUANTITATIVELY
5 PROVE THE MODEL
QUALITATIVELY
Costs Costs
Costs

4 PROVE THE MODEL WITH
RESEARCH / INTERVIEWS

3 ORDER ASSUMPTIONS
2 IDENTIFY ASSUMPTIONS
& UNKNOWNS

1 SKETCH BUSINESS
MODEL
TONIGHT

6 PROVE THE MODEL
QUANTITATIVELY
5 PROVE THE MODEL
QUALITATIVELY

4 PROVE THE MODEL WITH
RESEARCH / INTERVIEWS

3 ORDER ASSUMPTIONS
2 IDENTIFY ASSUMPTIONS
& UNKNOWNS

1 SKETCH BUSINESS
MODEL

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LaunchWeekend - Friday Night Slides

Editor's Notes

  1. Have recycling product 3 billion francs with one product line
  2. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  3. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  4. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  5. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  6. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  7. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  8. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  9. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  10. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  11. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  12. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  13. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  14. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  15. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  16. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  17. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  18. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  19. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  20. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  21. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  22. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  23. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model