1. MONITORING & MEASURING
Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson

2. Monitoring & Measuring
 Overview of social media sites
 How to choose what is right for the brand
 3 track-able priorities for social media
 Local engagement
 Creating a social media crisis plan
What is social media doing for our business?

3. FEEL FREE TO
TWEET IT,
FACEBOOK IT,
SHARE IT!
Use hashtag #LaunchLLC for the presentation!

4. Let’s talk numbers…
Facebook 900 million
Twitter 465 million
Foursquare 15 million
Pinterest 11.8 million

5. Where are consumers spending time?
Facebook Pinterest
Pinterest
Facebook
Twitter
Twitter
LinkedIn
LinkedIn

6. Demographics
Males Females
 40% Facebook  60% Facebook
 40% Twitter  60% Twitter
 60% LinkedIn  40% LinkedIn
 20% Pinterest  80% Pinterest
 50% Foursquare  50% Foursquare

7. Brands work best with…
Large networks work “Niche” sites, most popular
well for many, if not all… with…
 Facebook  Pinterest :
 Lifestyle brands, tourism,
 Twitter retailers, food brands,
magazines
 LinkedIn
 Foursquare:
 University, Museums,
Libraries, Cities,
Restaurants & Local
Shops

8. How to choose a site for the brand
 The“next best thing” business syndrome
 Before jumping on board with the shiny new
toy ask these questions:
 Areour customers here?
 Does our content work well with this network?
 How will we use this network?
 How will we present our brand?
A must, monitor and measure!

9. SHARE IT!
Make our social strategy more effective,
pick a priority & track it. #LaunchLLC
#LaunchLLC

10. How can we make a social media strategy more effective?
 By monitoring and measuring
3 things brands can track
1 Traffic from social media sites
2 SEO ranking
3 Leads

11. Priority 1 Increasing traffic from social media sites
The more links we create for our brand between social media and
other online sources, the more value we add to our brand, which
makes it more searchable and grows online exposure.
Track specific links with www.bitly.com .
Insert specific link on bitly to shorten and
track how many clicks you get from social
media to a blog, website, video, etc.

12. How to track it?
1. Track our website visits using Google
Analytics.
2. Make note of our current traffic level.
3.Monitor traffic during the campaign.
Make note of what sites bring traffic to
our website.
4. Evaluate traffic patterns. If using more
than one social site, track # of visits from
each site. This may show us were we
want to spend more time communicating.

13. Priority 2 Improving SEO ranking through social media
For the most effective long-term SEO strategy, focus on great
content, both on our website and across other sites, such as a
blog and social media sites, which are our off-page SEO
sources.
Keep it FRESH!
Every new piece of content we add supports, strengthens
and showcases our online visibility, making our web presence
stronger as we grow bigger.

14. SHARE IT!
Most effective long term SEO strategy is sharing
content on our website & across other sites.
#LaunchLLC
#LaunchLLC

15. How to track it?
1. Determine how we want our company to be found.
2.Then search for our brand using those keywords.
3. Take note of where we rank currently.
4. Develop content we want to share through original blog posts,
videos, white papers, or links to related material.
5. Begin sharing the content via social media.
6. Check our rankings and evaluate our message.

16. Take note of where
Launch Facebook is
ranked, over the website.
Google found Facebook to
be relevant information
when Launch LLC South
Bend was searched.

17. Competing with numerous
businesses in Google search
for term Launch LLC.
Made it on page 1 because of
website content, and also
because of Google+ account.

18. Priority 3 Generating Leads
Take our social media beyond just chatting
with our customers, begin driving leads.
80% of Facebook users want
coupons, promotions,
discounts
84% of Facebook users are
After spending time creating the active daily
relationships with customers and gaining
51% of Facebook users said
their trust, it is time to start utilizing this they are more likely to buy a
channel to develop the buying relationship. product since becoming a fan
.
*Source: Mashable

19. SHARE IT!
Take social media beyond chatting & begin
driving leads. Insert CTA’s. #LaunchLLC
#LaunchLLC

20. How to track it?
1.Decide what we want to capture from a user.
Emails, demographics, product reviews .
2. Give them a reason to give us information, think
back to what 80% of users want from Brands!
3.Begin asking users and display the call to action on
social media sites. Use entry form to collect info,
make it easy for them.
-Use apps or create one to custom fit our brand
4. Take the information and filter contacts to sales
Team to follow up and keep track of sales made.

21. Use a stock form
such as ContactMe,
easy to integrate on
a site.

22. Contact form integrated with a giveaway.
Think about what makes
users want to share
their info with us.
INTERACTION IS KEY

23. How do we engage Michiana?
How can we make it easy for our
community to find us?
Social media is so noisy, how do
we become a louder voice?

24. Use local resources!
 Facebook  Pinterest
 Allow related businesses to  Open up one board that is
post on our page, added related to the area- allow
benefit- they create content other businesses or pubilc
for us to post photos from around
town
 Ask to guest post on
another local business  Use local people from the
page community to help build
content,
 Twitter  Ask them for input
 Use local hashtags  Allow them to write for
#DTSB, #Michiana you, benefit- they will tell all
their friends to visit our
page to see their
posts/photos

25. Maintain engagement!
 Social media is full of business
 Use other mediums to drive traffic,
important to promote social media
presences
Text Launch to
 Go Mocial! Cross promote social
21777
receive mobile
media on other marketing channels
information!  Mobile
has 97% read rate and 35%
redemption rate

26. SHARE IT!
Include IRL interactions. #LaunchLLC
#LaunchLLC

27. Protect Your Brand

28. Focus here, user
points out company
is ignoring posts.

29. Company
responds quickly
after user posts
about the incident
and asks to get in
contact with her
directly.

30. Crisis Action Plan
Inform those involved how we
expect things to be handled.
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?

31. Q&A
something
into the world
and create change
www.Launch-LLC.com Text Launch to 21777