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The Cultural Changes of Feature Flagging

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LaunchDarkly
LaunchDarkly

Edith Harbaugh, CEO LaunchDarkly discusses the cultural changes that happen - not just in engineering but across the organization - when you add feature flagging to your development cycle and stop relying on long-lived branching. This presentation is from DefragCon 2016.

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Cultural Changes of Feature Flagging Edith Harbaugh, CEO edith@launchdarkly.com @Edith_H November 2016
Edith Harbaugh LaunchDarkly CEO & Cofounder Engineering Vignette, Epicentric Product TripIt, Military.com, Easybloom Marketing, Sales Concur Writer DevOps.com, Dzone, ReadWriteWeb Podcast Host “To Be Continuous” Patents Deployment Management BS Engineering Harvey Mudd College 2
3 Product Dev QA Ops Marketing Launch
Marketing: unable to predict future 4 Product Dev QA Ops Marketing Launch •  Too visionary or too slow •  Aim once, hit once – no time to tune message or positioning Waterfall release every three years is dead.
5 •  We do/don’t need social •  Of course we need a single page app Product: Changing use cases Product Dev QA Ops Marketing Launch Waterfall release every three years is dead.
Dev: Teams Fracture 6 Product Dev QA Ops Marketing Launch •  Front end, back end, APIs all in different directions •  Branch hell with service packs, back ports Waterfall release every three years is dead.
Ops: Hell 7 Product Dev QA Ops Marketing Launch It’s broken, fix it now! Waterfall release every three years is dead.
Feature flagging: move faster with less risk •  Built in-house by Facebook, Twitter, Netflix •  Separate code from business logic •  Push functionality to who you want, when you want 8 Feature Flagging Product   Dev   QA   Ops  
9 Ops controls access to features
10 Dev controls access to features
11 Business granted control over software
12 Product controls access to features
13 Marketing controls access to features
14 Sales controls access to features
Developers gain control over software
Questions + Resources • Feature Flagging Guide: https://launchdarkly.com/guide/ index.html • To Be Continuous Podcast: http:// www.heavybit.com/library/ podcasts/to-be-continuous/ 16
Powering software organizations to launch, measure & control features Edith Harbaugh, CEO edith@launchdarkly.com

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