Azimut Yacht Club magazine - Azimut Yacht Brokerage and Azimut Yacht Charter - September 2011 issue. Visit http://www.azimut-yachtclub.com for details. editor-publisher: Olivier Baelde
Environmental and Climate Justice Programby Karen Campblin
Azimut Yacht Club magazine - Yacht Brokerage and Charter - September 2011 issue
1. YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS
LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY
AZIMUT YACHT CLUB
www.azimut-yachtclub.com | ISSUE SEPTEMBER 2011
YACHT BROKERAGE
Social Media Strategy
and APIs integration
YACHT CHARTER
Inbound Marketing Strategy
for Luxuy yachts
ONLINE PR TIPS
Managing brand
awareness online
BOAT SHOWS
Fall Boat Shows
Mobile
Calendar
apps
e
ag
r
ke
Yacht Bro
FOCUS Marketing for the yachting industry 1.99£
2. M o s t a d v a n c e d m a r k e t i n g
LONgITUDE64
3. p l a t f o r m f o r t h e y a c h t i n g
Docks & SLIPS SOLUTIONS
yacht brokerage solutions
yacht charter solutions
monthly magazine
web: www.longitude64.com
email: sales@longitude64.com
skype: longitude64
facebook: www.facebook.com/longitude64
twitter: www.twitter.com/longitude64
4. contents
LONGITUDE64
EDITOR’S LETTER
8 EDITOR LETTER
Welcome to the
Azimut Yacht Club magazine
12 LONGITUDE 64
A new approach to yacht
brokerage and yacht charter
marketing
16 SOCIAL MEDIA MARKETING
Establishing an efficient social media
marketing strategy becomes now a
reality for yacht brokerage and yacht
charter companies.
20 SOCIAL NETWORKS
Advantages of using APIs integration
to post automatically to social networks.
27 BOAT SHOWS CALENDAR
Boat show events taking place
in september 2011
26 08
YACHT BROKERAGE LISTINGS
Azimut Yacht brokerage listings
for the month of september 2011
presented by brokerage
companies using our
yacht brokerage solution
34 YACHT CHARTER LISTINGS
Azimut Yacht Charter listings for the
month of september 2011
presented by charter companies using
our yacht charter solution
Yacht
Brokerage
and Charter
Marketing
FEATURES
24
44 YACHT CHARTER MARKETING
Inbound marketing strategy for
luxury charter yachts
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
46 YACHT BROKERAGE SOLUTION
Presentation of the yacht brokerage
solution for joomla. Features and
advantages
53 Find Prospects
Using social media to find
prospects.
04
32
5. 42
55 Online PR
56
Understanding online PR and how
to use it to create brand awareness
56 YACHT CHARTER SOLUTIION
Presentation of the yacht charter
solution for joomla. Features and
advantages
60 DOCKS & SLIPS SOLUTION
Presentation of the docks & slips
solution for joomla. Features and
advantages
66 YACHT DESIGN NEWS
Yacht design news for
64 NEWS AROUND THE WORLD
Yachting events around
the world
september 2011
10
Cover Story
%O
FF Longitude 64 - The Yacht-
ing Network offers powerful
GRAB
features to yacht brokerage
and yacht charter companies
looking for a turnkey solu-
yearly tion in order to improve their
Subscription inbound marketing activities
and social networks integra-
Today !! tion .
6. THE
YACHTING
NETWORK
www.theyachtingnetwork.ch
Most Advanced Marketing
Services for the Yachting
Contacts
CH - Crans Montana: +41 (0)27 483 12 20
UK - London: +44 (0)20 7078-4226
USA - Miami: +1 (305) 394-9652
email: sales@theyachtingnetwork.ch
7. Social Media Marketing
Social Networks Integration
Superyachts Marketing
Dedicated Superyachts
Reservation Sites
Yacht Brokerage Solutions
Yacht Charter Solutions
Corporate Magazines
Creation
8. EDITOR’S LETTER
OLIVIER BAELDE
by
Editor
AZIMUT
YACHT CLUB
PUBLISHER/EDITOR
Welcome Olivier Baelde
editor@yachting.vg
Marketing solutions Magazines are available in
ADVERTISING MGR
printed and electronic ver-
for yacht broker- James Blackburn
sions.
age , yacht charter advertising@yachting.vg
companies and real The Yachting Network plat-
SALES MGR
estate agencies form coupled to our yacht-
Ian Foster
ing solutions provide an
specializing in the exclusive set of features
sales@yachting.vg
rental and sale of to yacht brokerage and
MARKETING MGR
docks and slips are yacht charter companies
Clive Coleman
allowing them to market
our primary focus. marketing@yachting.vg
worldwide on different me-
dias their yachts for sale or
PR MGR
charter fleet.
Web Solutions Antoine Bonvin
We developed over the last pr@yachting.vg
We continuously work on
24 months an online plat-
improving our platform to
form using the latest tech- SUBSCRIPTIONS MGR
provide advanced features
nologies in terms of web Danielle Chiocci
not available in third party
design, database architec- subscriptions@yachting.vg
listings websites.
ture, cloud hosting.
SOCIAL NETWORKS MGR
Furtermore, a very pow- Sven Nicklasson
erful social network inte-
Mobile Solutions
social_networks@yachting.vg
The release of our iphone
gration though APIs al-
and ipad apps are sched-
lows the brokerage and BUSINESS DEVELOPMENT
uled for december 2011. It
charter companies using MGR
will add even more reach
our yachting solutions to Glen Coburn
to our solutions.
gain maximum exposure bus_dev@yachting.vg
on a worldwide basis with
Join us
a minimum of efforts on
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
their side.
Olivier Baelde
Publisher, Editor
Then, our montlhy maga-
Crans Montana,
zines generated through
Switzerland
an InDesign CS5 workflow All correspondence should
integration allows to gen- be addressed to
erate on a monthly basis 88-90 Hatton Garden
magazines for every sites London, EC1N 8PN
composing The Yachting United Kingdom
Network.
8
9. SUNSEEKER Yacht 75, 2005,
£1,395,000
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.sunseeker-yachtclub.com for full details - Web id: 5
10. AZIMUT 68 S, 2005
830.000 €
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.azimut-yachtclub.com for full details - Web id: 12
11. AZIMUT 68 S, 2005, Marbella, Spain, 830.000 € Azimut 68 S (2005 model) with
twin diesel MTU (1320hp) engines. This is a great example of one of the most
popular open style family cruisers on the market. She is fully equipped and has been
professionally maintained from new. The Azimut 68 S offers fantastic accommoda-
tion with great volume. Highly recommended and must be seen. Motivated owner.
Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MTU 1320hp - Diesel
Web id: 12 - Price: 830.000 € Tax Paid
12. LONGITUDE 64
OLIVIER BAELDE
by
Editor
“Longitude 64 -
The Yachting Network”
A new approach to yacht brokerage and
yacht charter marketing: integration with
social networks
W
elcome to the Longitude 64
monthly magazine. The pri-
mary purpose of this maga-
zine is to present yachts for brokerage
and yachts for charter from clients
using our yachting solutions. In order
to provide them with a competitive
advantage, we decided to integrate
our online platform called The Yacht-
ing Network with the Adobe inDesign
workflow. The end result being that
all the listings from clients using our
online yachting solutions are as well
included in our monthly magazines.
It brings them maximum exposure as
well as brand recognition. We believe
that there is still a need for a printed
W
version to allow readers to be able our clients listings. e believe that a tight inte-
to read offline while traveling for ex- gration between the web
T
ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running
ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and
are not always willing to stay a long able to provide to all clients social networks and coupled with a
time in front of a computer screen in using our yachting and real estate printed version will bring them a very
order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis-
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
or charter. A printed version still has to deliver online and offline visibility ibility of their listings.
its charm and provides added value to through very efficient web services.
U
our clients. nlike third party listing sites
F
urthemore, our complete inte- specializing in yachting, cli-
w
We hope you will enjoy gration to over 15 social net- ents list their yachts only once
reading every month our works through APIs allows clients on their websites in our yachting so-
magazines. In the following using our solutions to post automati- lutions and then syndication takes
months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain
ing Network will be integrated in the media accounts without extra work. name and web site is the place where
Adobe Indesign workflow in order to all listings are managed, indexed first
generate monthly magazines adding by search engines and where all in-
again some exposure and visibility to bound traffic goes back to when syn-
12
13. T
dicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar-
joomla was designed to answer kets.
O Y
ver time, this strategy will the needs of real estate agen- acht Listings are as well dis-
bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to
eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-
cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated to
listing sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,
the crowd. Vast, Oodle. It helps in increas-
The Yachting Network has local web- ing backlinks to the client’s
T
he Yacht Brokerage So- website.
lutions for joomla was
sites in all european countries. The
A
designed to answer print version of our magazine brings dditional XML feeds
the needs of yacht brokerage additional readers and visibility to our following the openma-
or dealership companies. It rine standard (www.
clients. Complete integration in social
provides extensive features openmarine.org) generate files
not found in the competition. networks maximizes the exposure of compatible with The Yacht
The Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,
includes lead request man- mobile apps will close the circle of a Jameslist... completing a very
agement to store all yacht powerful array of syndication
requests.
360 inbound marketing strategy. tools.
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
T
he Yacht charter reservation So- lead request management to store all
lutions for joomla was designed yacht slips requests.
to answer the needs of yacht
P
charter companies. It provides exten- owerful and integrated APIs:
sive features not found in the compe- Powerful & Integrated Syndica-
tition. The Yacht Charter Reservation tion Services: Our Solution offers
solution includes reservation requests a very powerful synchronization tool
and quotes management as well as in order to increase instantly the vis-
online availability calendars. ibility of the listings in the Longitude
64 Yachting Network composed of
over 15 web sites (and growing) tar-
13
14. SOCIAL MEDIA
Social Media Establishing an efficient
Marketing and “ SOCIAL MEDIA marketing
strategy becomes now
a reality for yacht
Yachting brokerage and yacht
charter companies. When
establishing the company
marketing strategy,
The most costly decision a market- it does not appear anymore as a cost
several key indicators
ing or sales manager will take when effective solution in a long term strat-
must be closely watched.
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
implementing a marketing strategy egyh. All third party listings sites rely
will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the
websites to acquire new contacts and able to charge yacht brokerage and direction of the data
promote the yacht listings. This deci- yacht charter firms. Thus, they will
sion is mostly taken due to the ap- most of the time prevent this traffic
flow between the
parent easy setup and maintenance to leave their site unless it goes to a company and third party
third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly
vide. However, when analyzing care- the listings between the company’s
in terms of advertising
fully the features provided, as well website and the outside world must
as the possibility to create inbound be carefully evaluated. The success in budget without bringing
traffic to the company’s website or establishing a long term approach is long term traffic. ”
expand the reach to social networks, to consider, as the central point, the
14
15. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.
ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back to
party listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-
to social network will take place. This data flow will allow lar third party listings website, most of the traffic will still
you to generate inbound traffic back to your site and not flow to your site through the other channels. On the other
to other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stop
vided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...
your site once will most likely come back to your site on
a regular basis. A powerful outbound strategy for the list- 0 Social media is online
ings is to target all available social network and document Social media is something that takes place online. It is a
or images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-
the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means social
array of sites which are not used by third party listings media is location-independent, which makes it a valuable
websites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.
mize your exposure on social networks relatively easily by
selecting a yachting solution already integrating the APIs 0 Social media is user-generated
to post automatically. Content used to be something that very few people cre-
ated. Reporters, TV anchors, movie directors, authors, radio
0 Social networks integration DJs, and magazine editors created content, and everyone
else consumed it. Now, everyone is a publisher, and the
Furthermore, third party listings websites will not have any people who use the content are also the ones who create
incentives to integrate your listings with social networks it.
or other sites in order to keep the traffic on their site. You
must put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-
dicate listings to generic listings sites. (Olx, Oddle, Vast...), able
third party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,
the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offers
generate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social media
through a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy and
book and twitter account. intuitive enough for the common person to use. Even if
you don’t use social media now, there’s no reason not to
0 XML feeds jump in!
We went further in the integration of our yachting solu-
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
tions with a large array of APIs. Clients using our yachting
solutions have their listings posted automatically to Flickr,
Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.
Then, PDF brochures generated are posted to Issuu, Scribd,
Slideshare, Docstoc expanding the reach and search en-
gines indexing. And a new service launched this month is
through the magazines listing all the yachts from our cli-
ents and generated in 3 versions: print on demand version,
electronic version and ipad version. The goal in creating
your marketing strategy is not to get linked to a single third
party listings website where they will dictate their market-
ing strategy to you and make it very difficult for you to
15
16. AZIMUT 46, 1997
199.000 €
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.azimut-yachtclub.com for full details - Web id: 1
18. SOCIAL NETWORKS
Yachting & Social
Common Mistakes
companies Make With
Strategy: Some of the
most common mistakes
companies make with so-
cial media revolve around
Networks Strategy
making decisions that
While it’s useful to get into the details and tactics of social
aren’t consistent with hav-
ing good business sense. media, a solid marketing strategy should work no matter the
Because social media tools medium. The smartest companies will focus on strategy because
are free, some companies in the world of Web 2.0, the tools are constantly changing.
tend to take the wrong ap-
proach: use all tools to see
what sticks. Here are some
of the most common mis-
takes to avoid with social
media strategy:
0 Not developing a
social media strat-
egy
Because social media is the
hottest trend in marketing,
companies assume that all
they have to do is set up a
Twitter account and a Face-
book fan page. This is the
equivalent of pulling ran-
dom magazines out of off
the rack and purchasing full
page color ad in each one,
then throwing together a
quick and dirty PowerPoint
flyer to run. Just like any
other communication me-
dium, social media requires
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
a well-thought out market-
ing strategy plan.
utmost importance. Furthermore, because they can sell anything. Social media may
0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to
media strategy every minute you waste by not being there build relationships Social media is not a
Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so-
dia strategy is important, cial media actually adds cycle time to the
don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a
to set up your company’s than building a network company must consider how much of its
accounts. Reserving your There are no shortcuts in social media, and resources to invest.
company’s name on various the bottom line is companies have to build
social media sites is of the relationships with their customers before
18
19. Every social media user has a very clear idea of what tures pertaining to your business activity.
“ social media means to them, and how they want to
be approached by companies on social media. Most
companies don’t realize that the way they approach
0 Facebook
On Facebook for example, the new graph
API allows to post update statuses about
listings, upload images in albums , post
social media sends its own message to consumers.”
events in calendar.. As well, you can use the
facebook user authentication to login into
0 Putting all eggs in one basket
your site and read or contribute to your
It’s exciting to see extraordinary results on
content. The advantage is that you can at
one form of social media, and tempting to
the same time know more about this per-
invest all your resources into what’s work-
son and propose a subscription to your
ing. Try to resist. With the speed at which
newsletter. When he connects to your site
technology changes, social media is start-
with his facebook’s user id , you will be able
ing to look similar to the fashion cycle: one
then to send messages directly through
day you’re in, the next day you’re out. Tools
the facebook graph API. It will allow you to
fall in and out of fashion all the time
keep this user informed about your com-
– remember Friendster, and more recently,
pany activities automatically through your
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
MySpace? Companies that build a large eq-
website. It provides an extra level of pos-
uity on one tool will find themselves with
sibilities since you no longer need a user
nothing if the tool loses popularity.
to subscribe to your newsletter. While you
manage your own facebook groups , you
While having a social network presence
can post automatically news to the groups
through Facebook, Twitter and other social
and invite all new friends automatically to
networks proves mandatory nowadays, a
join the groups through the APIs.
new concept tested by our yachting solu-
tions is to benefit from Facebook groups
0 Friends and Followers
and social activity by bringing back “friends
By inviting your “friends and followers” to
and followers“ to the company’s website in
visit and connect to your site using their
order to propose targeted services and fea-
19
20. SOCIAL NETWORKS
facebook user id , you give
them the possibility to share
information and recom-
mend other users to con-
nect with you.
On the new site www.
yachting.vg, we are cur-
rently experimenting with
several new functionalities
of the Graph API.
Integrating your site more
tighly with external social
networks will allow you to
communicate faster new
information to be given to
followers and groups. You
will be able to provide a
constant flow of informa-
tion and news through
automated tasks. When us-
ers visit your website, your
can control the information on a regular basis for example a new yacht tional tone and respond to other partici-
given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac-
getting their feedback on flow going. counts or accounts that are updated with a
specific polls or through a stream of links do not produce results.
comment system. 0 Common Mistakes Companies
You can inform your Make With Messaging 0 Controlling the message
groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes-
ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media
generated every month is and how they want to be approached by is such that no one person or organization
available on your website. companies on social media. Most com- can control the message. Because social
The important point in panies don’t realize that the way they ap- media is a medium to share information
this social network integra- proach social media sends its own message through a network, companies must re-
tion with your website is to consumers. Here are some of the most alize that once they put the message out
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
to keep the channels open common mistakes companies make with there, they have no control anymore. Users
and regularly communicate messaging: can choose to edit the message, inject their
to provide new information own opinions into the message, share the
and news. 0 Creating impersonal accounts message, or ignore the message. Further-
Readers will be more Users don’t follow companies; they follow more, companies can’t even control where
likely to visit your site on engaging people who work at companies. the message starts: a user can also create
a regular basis if they get Unless the tool is meant specifically for a message about a company without hav-
weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the
This could be fastidious if every account should be an actual person nature of social media, companies that try
you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty
but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium.
tasks to post automatically This person should write with a conversa-
20
21. There are so many ways to use social media to communicate draw the line with abusing permission? Un-
“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking
companies are finding new ways every day. All of these where comedians draw the line with poten-
purposes for communication fall into three main
tially offensive jokes. The truth is that different
users have different levels of tolerance. Just like
functions: public relations and marketing, sales, and a comedian might experiment with messaging
customer services.” based on the feedback he or she is receiving
from the audience, your company must experi-
0 Not controlling the message
ment with the right level of communication, erring on the
While companies should be careful about trying to exer-
side of unobtrusive.
cise too much control over the message, there is also the
opposite end of the spectrum to avoid. Companies often
0 Strategy definition
cite “control over message” as a reason not to participate in
The framework for developing a social media strategy
social media, but the truth is that companies have lost con-
consists of three potential functions: public relations and
trol of the message whether they participate or not. This is
marketing, sales, and customer services. Social media can
because, as mentioned earlier, users can create a message
be used to further goals within just one of these three
and drive the conversation surrounding that message.
functions, two these functions, or a company could use
So how can companies exercise some control over a
social media to satisfy the needs of all three of these func-
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
message and still reap the benefits of social media (rapid
tions. These three functions feed each other in a cycle, and
diffusion of information through people sharing messages
companies can create a fairly comprehensive social media
with their networks)? The answer is that companies need to
strategy by taking each into consideration.
participate in the conversation. Responding to complaints
and stressing the benefits and what the company does
0 Find your audience
well; these are all ways for companies to control the end-
Very few social media tools will work for every company;
consumer’s perception of its services.
however, if your company is just starting out with social
media, you can find plenty of people by sticking to the big-
0 Abusing permission
gest social media sites. Generally, the strategy for finding an
Abusing permission is a fast way for companies to lose
audience is looking for groups of people with similar inter-
credibility, damage relationships, and generally make a
ests to keywords that make sense for your company.
bad name for themselves in social media. So where do you
21
22. SHOWS
09
16
07 21
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
7 Cannes 9 Tampa 16 Southampton 21 Monaco
September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 24
22
23. SHOWS
Boat Shows
September
2011
Cannes International Boat &
Yacht Show
Europe’s leading in-water exhibition, the Festival de la Plaisance
de Cannes is a unique venue offering
showgoers the opportunity to preview the finest jewels of the
sea.
September 7 - 12, 2011
Monaco Yacht Southampton
Show Boat Show
The Monaco Yacht Show presents the The UK’s leading outdoor Boat Show
greatest showcase of luxury yachting provides authentic experiences both
in the world. A high-end show guar- on and off the water for a fun-filled
46th Tampa
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
anteed by the meticulous selection day out for boaters, trade and the
of the exhibitors.
September 21 - 24, 2011
whole family.
September 16 - 25, 2011
Boat Show
Expanded in-water display will show-
case nearly three dozen best-in-class
vessels, ranging in size from 40 to 97
feet!
September 9 - 11, 2011
23
25. WORLD NEWS
AZIMUT yacht club
www.azimut-yachtclub.com
Yacht Brokerage
Yacht Charter AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
25
26. AZIMUT YACHT CLUB
Index
EDITOR’S LETTER
MOTOR YACHTS BROKERAGE
AZIMUT 68 S, 2005, 830.000 € 27
AZIMUT AZIMUT 105, 2008, 5.000.000 € 28
AZIMUT AZIMUT 46, 1997, 199.000 € 29
AZIMUT 55 E, 2008, 790.000 € 30
AZIMUT 68E, 2008, 1.490.000 € 31
AZIMUT 68S, 2007, 1.200.000 € 32
AZIMUT LEonArdo 98 E, 2007, 4.400.000 € 33
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
26
27. BROKERAGE
A Z I M U T 68 S , 2 0 0 5 , 8 3 0 . 0 0 0 €
Poole, DOR, United Kingdom
AZIMUT 68 S, 2005, Marbella, Spain, 830.000 € Azimut 68 S (2005 model) with twin diesel MTU (1320hp)
engines. This is a great example of one of the most popular open style family cruisers on the market. She is
fully equipped and has been professionally maintained from new. The Azimut 68 S offers fantastic accom-
modation with great volume. Highly recommended and must be seen. Motivated owner. - Specs: LOA:20
metres Beam:5 metres Draft:1 metres - MTU 1320hp - Diesel
Web id: 12 - Price: 830.000 € Tax Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Carine Yachts
Andrew Noble
United Kingdom (+44) (01202) 901-721
Visit www.azimut-yachtclub.com for full details - Web id: 12
27
28. BROKERAGE
A Z I M U T 105 , 2 0 0 8 , 5 . 0 0 0 . 0 0 0 €
Nice, PR, France
AZIMUT Azimut 105, 2008, Barcelona, Spain, 5.000.000 € - Specs: LOA:105 feet Beam:21 feet Draft:1 metres
- MTU 2216hp - Diesel
Web id: 7 - Price: 5.000.000 € Tax Not Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Yacht Show Room Brokerage
Nicolas Valin
France (+33) (977) 197- 205
Visit www.azimut-yachtclub.com for full details - Web id: 7
28
29. BROKERAGE
A Z I M U T 46 , 1 9 9 7 , 1 9 9 . 0 0 0 €
Fréjus, PR, France
AZIMUT Azimut 46, 1997, Provence Côte d'Azur France, 199.000 € - Specs: LOA:13 metres - CATERPILLAR
435hp - Diesel
Web id: 1 - Price: 199.000 € Tax Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.azimut-yachtclub.com for full details - Web id: 1
29
30. BROKERAGE
A Z I M U T 55 E , 2 0 0 8 , 7 9 0 . 0 0 0 €
Golfe Juan, PR, France
AZIMUT Azimut 55 E, 2008, Golfe Juan, Provence Côte d'Azur France, 790.000 € Azimut 55 year 2008 in im-
maculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded,
professionally maintained, fully serviced and ready to go. - Specs: - N/A - Diesel
Web id: 4 - Price: 790.000 € Tax Not Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Yacht Show Room Brokerage
Nicolas Valin
France (+33) (977) 197- 205
Visit www.azimut-yachtclub.com for full details - Web id: 4
30
31. BROKERAGE
A Z I M U T 68 E , 2 0 0 8 , 1 . 4 9 0 . 0 0 0 €
Cannes, PR, France
AZIMUT Azimut 68E, 2008, Cannes, Provence Côte d'Azur France, 1.490.000 € This Azimut 68 Evo built in
2008 is in pristine condition: only 1 owner, permanent crew of 2, managed professionally... this yacht is
ready to go! She is very well equipped up to charter standards and offers all the safety equipment demand-
ed by RINAVE Commercial Class. The owner who has not been able to use her as much as desired is a keen
seller. - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel
Web id: 8 - Price: 1.490.000 € Tax Not Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Yacht Show Room Brokerage
Nicolas Valin
France (+33) (977) 197- 205
Visit www.azimut-yachtclub.com for full details - Web id: 8
31
32. BROKERAGE
A Z I M U T 68 S , 2 0 0 7 , 1 . 2 0 0 . 0 0 0 €
Mandelieu-La-Napoule, PR, France
AZIMUT Azimut 68S, 2007, Mandelieu-La-Napoule, Provence Côte d'Azur France, 1.200.000 € - Specs:
LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel
Web id: 6 - Price: 1.200.000 € Tax Not Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Yacht Show Room Brokerage
Nicolas Valin
France (+33) (977) 197- 205
Visit www.azimut-yachtclub.com for full details - Web id: 6
32
33. BROKERAGE
A Z I M U T L E O N A R D O 9 8 E , 2 0 0 7 , 4 . 4 0 0 . 0 0 0 €
Cannes, PR, France
AZIMUT Leonardo 98 E, 2007, Cannes, Provence Côte d'Azur France, 4.400.000 € One of the rare Azimut
98 Evolution offered on the market for sale, MY Leonardo is commercially registered, fully equipped for
charter and ready to go! The owner is a keen seller and we urge you to bring offers. - Specs: LOA:100 feet
Beam:22 feet Draft:6 feet - MTU 2200hp - Diesel
Web id: 5 - Price: 4.400.000 € Tax Not Paid
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Yacht Show Room Brokerage
Nicolas Valin
France (+33) (977) 197- 205
Visit www.azimut-yachtclub.com for full details - Web id: 5
33
34. AZIMUT YACHT CLUB
Index
EDITOR’S LETTER
MOTOR YACHTS CHARTER
AZIMUT 68S 2007 - AnoLhA 35
AZIMUT 86S 2007 - ChIMErA 36
AZIMUT 103 SL 2007 - ThE SULTAn’S WAy 007 37
AZIMUT 103SL 2008 - GoGAMIGoGA 38
AZIMUT 105 2008 - LAUrA 1 39
AZIMUT 50 2005 - PrETTy WoMAn 40
AZIMUT 85 2008 - 4FUn 41
AZIMUT 98 2007 - My LEonArdo 42
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
34
35. CHARTER
CHARTER
AZIMUT 68S 2007 - ANOLHA
La Rague, France
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france),
she will take you to the most remote or exclusive places of the riviera in total comfort and speed!
anolha is very well equipped and features a unique and sleek style, a very large salon open on the out-
side deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor,
captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare your
breakfasts, light lunches and make sure you feel at ease at all times.
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
35
36. CHARTER
AZIMUT 86S 2007 - CHIMERA
Olbia, Italy
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and -
thanks to her sliding roof top - offers great deck space and comfort at anchor. She is also a very fast
and silent yacht featuring 2 arneson surface drives.
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
36
37. CHARTER
AZIMUT 103 SL 2007 - THE SULTAN’S WAY 007
Malw, Maldives
Sleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azi-
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
mut 103, flagship of the s range, is a masterpiece of sporting design, sophistication and technology. For
the first time in the history of maldives tourism, it is now possible to charter a locally based crewed
yacht to explore the maldives in style. The delightful Maldivian crew will introduce your guests to
the best sights, locally inhabited islands, luxury resorts or pristine reefs for underwater exploration.
Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge of a reef or sand
bank. the choices are many and the maldives offer a wealth of beauty and special culture..
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
37
38. CHARTER
AZIMUT 103SL 2008 - GOGAMIGOGA
Varazze, Italy
Azimut has now set important new standards in the design of open boats with its 103s, a prestigious
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large
open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability
and performance created from the best azimut innovation and technological research..
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
38
39. CHARTER
AZIMUT 105 2008 - LAURA 1
Rome, Italy
Large azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek,
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
exuberant design and luxury interiors. Neoyachting is very pleased to introduce you to our brand new
azimut 105. Delivered in may 2008, her prime location in genoa will allow you to discover the best of
italy and the french riviera: portofino and the liguria coast, corsica and sardinia, st tropez, monaco
and the french riviera..
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
39
40. CHARTER
AZIMUT 50 2005 - PRETTY WOMAN
Juan Les Pins, France
Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
is ideally located in the private harbor of port galice in juan-les-pins, close from the vibrating city of
cannes. Mark tremlin, captain of pretty woman will be your guide to the french riviera and will be
delighted to prepare your breakfasts, recommend the good restaurants and make sure you feel at ease
at all times!.
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
40
41. CHARTER
AZIMUT 85 2008 - 4FUN
Nice, France
Discover the new yachting class…the charter club is very pleased to introduce you to our spectacular
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
azimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you to
discover the best of italy andfrance: portofino and the liguria coast, Corsica and Sardinia, St Tropez,
Monaco and beyond. The incredible volume on this yacht will make you feel on a 100-foot yacht. My
4fun features stabilization at anchor, a deck jacuzzi and 4 cabins among which 3 with double beds...
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
41
42. CHARTER
AZIMUT 98 2007 - MY LEONARDO
Propriano, Corsica, France
MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Leonardo by Azimut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note:
Leonardo features 4 among which 3 cabins with double beds...
Neoyachting
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464
Fax: +33 492 004 959
www.neoyachting.com
42
44. MARKETING
OLIVIER BAELDE
by
Editor
Luxury
Yacht
charter marketing
and social media
marketing
Your website is the online face of your company, orga-
nization. It must reflect what you are, what you do, and
how you do it; it is how current and potential customers
view you and, in many cases, interface with you. A bad
website will turn customers off to your brand or com-
pany, while an outstanding website will create new and
more loyal customers. It’s something you can’t take for
granted.
G
iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury
it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled
your website content. Even when you’re creat- with an online brochure and linked to social networks ac-
ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the
you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva-
content and driving traffic from your website to your tion forms will enable the clients to get in touch with a
social networks accounts (and vice versa) is an important dedicated account manager able to present and add his
part of a smart inbound marketing strategy. personal touch in terms of services.
H S
owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys-
charter, directing potential clients back to your tem does not offer the same level of service to the
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
site should be preferred. It will give your company client who may get a different reservation agent ev-
the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieve
more formal setting. a lot in terms of customer retention. As well, a dedicated
site and brochure to market a luxury yacht will avoid be-
A
s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the
contacts either through phone numbers or an central listing fleet.
inquiry form. The inquiries and contacts informa-
Y
tion are the key to increase your customer base. You need ou can manage rates and locations offered while
to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter-
failure or risk of interception by a third party company. A ested persons who contacted your company about
well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns
to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your
44
45. marketing services for luxury yachts,
you must always take into account
the singular needs of each client and
ultimately assess the level of services
they want to find when selecting
your company for their yacht reserva-
tion.
P
roviding a highly responsive
and customized service will
set your company above the
competition.
The strategy
“ development portion of
a social media campaign
is crucial for the success
C
customers requirements. Building a lients chartering luxury yachts
of a company. You must
direct relationship with past clients are used to a high level of per-
by offering an online feedback form sonal service and will be more ask and answer the
after the charter period will increase tempted to go with a more personal appropriate and relevant
the level of understanding questions to develop the
and needs requested by your
clients. Furthermore, a dedi-
right campaign: What
cated website with a reserva- social sites are your
tion system for a luxury yacht target market currently
will alllow you to improve
using? How much time is
the “differentation factor”.
needed to consistently
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
While most central agency
listings will provide a single interact with your social
page of information about a community?
yacht with a few pictures, a
dedicated site will allow you
to include videos and image
galleries of the yacht.
Y
ou will be as well able to pres- approach and contacts rather than
ent the crew in a more interac- searching through a full list of yachts
tive way. in order to compare all features or
amenities. When providing charter
45
46. SOLUTIONS
Yacht
Brokerage
Solution
360 architecture to reach
your clients everywhere
The mobile access is
T
he Yacht Brokerage Solu- tegrated with 15 social networks
“ becoming more and
more the first mode of
access to information
tions for joomla was de-
signed to answer the needs
of yacht brokerage or dealership com-
panies. It provides extensive features
through APIs and generates high
quality yacht PDF brochures and
monthly magazines.
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
and content. We could not found in the competition. We took great care of integrating our
solutions with more than 15 social
not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati-
in the roadmap and lead request management to store all cally distribute the listings informa-
development strategy of yacht requests. As well different re- tion to your social networks accounts
quest forms for financing, insurance, without extra work on your side. Now-
our solutions.”
storage, transport, survey store all re- adays, publishing yacht listings on
quests in tables accesssible through your web site is not enough to reach
maintenance screens in the adminis- potential buyers.
tration panel. A good marketing strategy is to reach
propects where they are most likely
The Yacht Brokerage solution is in- to be.
46
47. Scheduled for the end During the summer 2011, ThE appS will close
“ of the year 2011, Our
yachting solutions
will include an iphone
“ we will be prototyping
the iphone and ipad
apps, The development
“ the circle of our 360
architecture where
you will be able to
app and an ipad app will be conducted reach your potential
in order to reach during the last clients through all
your potential clients quarter of 2011 with a available channels:
wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.”
of december 2011.”
E
xtensive and powerful fea- requests while keeping an history.
tures are included in the Yacht Administration: Front-End and Back Broker Contacts
Brokerage solution for joomla: end administration. Allows multiple Brokers, Brokerage companies have
Detailed yacht listings maintenance brokers managing their listings in an extended set of fields in order to
screens, High quality PDFs genera- the front end. enter all their contact information.
tion, Social networks posting, RSS Offices location and contacts man-
and XML feeds syndication, Web Listings Management agement is included for brokerage
Services synchronization, CRM area. Pre-loaded templates for Sailboats, companies with several locations.
Power Yachts. Fields and tabs can
The Yacht Brokerage solution allows be published or unpublished from Lead Management
a yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow site
manage and promote online an in- visitors to request more informa-
ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the
AZIMUTYACHTCLUB • ISSUE SEPTEMBER 2011
Over 110 validations pre-loaded: requests are saved in tables. email
The Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers and
ready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac-
for motor yachts and sailboats. key solution. cordingly.
The Yacht Brokerage solution allows Sales Cycle Forms Builder
to present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to a
tory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add or
easy management interface to the contract pending/sold. Sales cycle change fields for a specific forms.
brokers and dealers. A lead man- steps can be modifiedbased on the
agement area gives the opportuni- company’s process. Bulk Images Upload
ty to brokers to manage quickly the Images are uploaded through a
47