Cómo hacer una Auditoría Digital

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Latitud 70 Marketing Digital

Cómo hacer una auditoría digital a mi empresa, marketing, social media, online, internet

Marketing

QUÉ ES LA AUDITORIA DIGITAL
Antes de abordar una estrategia digital en su empresa, es necesario
hacer un estudio y análisis exhaustivos de la misma, desde
dentro hacia fuera, para contar con las herramientas y datos
necesarios que permitan evaluar la situación en que se encuentra, y
cómo lo digital puede ayudar a mejorar.

!

Es indiscutiblemente el primer paso a la implementación de una
planiﬁcación estratégica adecuada de éxito.

PARA QUÉ UNA AUDITORIA DIGITAL
•

Cuantiﬁcar

•

Cualiﬁcar

Debilidades

!

•

Evaluar

Necesidades

!

•

Analizar

Mejoras

!

•

Determinar

•

Implementar

Optimización

AUDITORIA EN 4 PASOS

Evaluación

!

Análisis

!

Propuesta

!

Ejecución

EVALUACIÓN

Inmersión

!

Detección

!

Conocimiento

!

Investigación

Modelo de Negocio

!

Metodología y procesos

!

Estrategia de Marketing y Comunicación

!

Estrategia Digital

!

Presencia y posicionamiento

ANÁLISIS

Qué

!

Necesita

!

Su

!

Empresa

PROPUESTA

Qué

!

Soluciones

!

Digitales

!

Necesita

EJECUCIÓN

Desarrollo

!

e

!

Implementación

!

Digital

Web

MÉTRICAS DE CONTROL

Herramientas

!

que permitan

!

medir

!

las acciones

RESULTADOS

Objetivos de

!

Negocio

!

Reputación

!

Marca

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