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Communications, Social Media & Business

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Lars Voedisch
Lars Voedisch

This document discusses the opportunities and threats that social media presents for businesses. It notes that social media allows anyone to publish information, emphasizes conversations, and that brands need crisis plans as attacks can spread quickly online. It also highlights the need for businesses to listen on social platforms to understand customer sentiment and respond appropriately.

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What do corporate communicators need to know about social media and what does it mean for the business Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv
Traditional Media control in hands of a few minimal feedback loop a small universe of known contacts Social (New) Media anyone can be a publisher conversation is king an opportunity or a threat to corporations
Are you ready for Generation V (irtual) ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Use of Social Networking, Gartner Symposium/ITxpo 2008 http://www.gartner.com/it/page.jsp?id=770914
Threat: Domino’s YouTube Nightmare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Read more on WSJ.com
Opportunity: Happy Customers - Wii ,[object Object],[object Object],[object Object],[object Object],[object Object]
When NOT to actively use Social Media. Source: http://www.readwriteweb.com/archives/when_to_not_use_social_media.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats and Risks of Not Listening ,[object Object],[object Object],[object Object],[object Object]
Asia driving global internet growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Internet World Stats
Translating PR results into the language of business Source: Dow Jones E-book: “ Talk to me – 10 tips for translating the PR results into the language of business “. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“… From an executive’s viewpoint , it can be interpreted as the difference between the PR team being busy and the PR team being indispensable .”
You can’t manage what you can’t measure What’s your share of voice? What are the main topics? Where is the conversation? What’s the context? Who’s talking?
Structure you approach. It’s not a new world – just a different perspective! Combining technology, media expertise and premium content across traditional and social media channels More: www.dowjonesinsight.com M onitor A nalyze D iscover research & promote the buzz issues, trends & strategies for impact opportunities & risks in time to act E ngage & pinpoint better the influential MADE for your communications success
Face it: Changing Playing Field ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anecdote: David, the rapping SWA Flight Attendant ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv Thank you.

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Communications, Social Media & Business

  • 1. What do corporate communicators need to know about social media and what does it mean for the business Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv
  • 2. Traditional Media control in hands of a few minimal feedback loop a small universe of known contacts Social (New) Media anyone can be a publisher conversation is king an opportunity or a threat to corporations
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. You can’t manage what you can’t measure What’s your share of voice? What are the main topics? Where is the conversation? What’s the context? Who’s talking?
  • 11. Structure you approach. It’s not a new world – just a different perspective! Combining technology, media expertise and premium content across traditional and social media channels More: www.dowjonesinsight.com M onitor A nalyze D iscover research & promote the buzz issues, trends & strategies for impact opportunities & risks in time to act E ngage & pinpoint better the influential MADE for your communications success
  • 12.
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  • 14. Questions? Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv Thank you.