looks like a great event

1. Google Vijay GovindarajanVirginia TechCoca-Cola
P&G FutureWorks
BACK END OF
INNOVATION
®
100% Focused on the Execution
...because innovation without profit is just an idea.
BEI’s action-learningTM
makes innovation happen.
NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA www.BackEndofInnovation.com
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make it real (action-learning)
Live Innovation at BEI…
FOR 3 DAYS, IN SILICON VALLEY,
ACCELERATE YOUR INNOVATION APTITUDE
AN All New BEI
2013
Experiential Adventures
YOU + Luminaries activate (divergent thinking)
YOU + Business Cases validate (practicality)
YOU +

2. 2
Making innovation happen inside established organizations
is just darned tough work. That's because there are deep
and fundamental conflicts between innovation and day-to-day
operations—and established organizations are built more
for the latter than the former.
– BEI 2012 keynote Chris Trimble
”
“
Thank you to the
BEI Board of Advisors:
Kelly Schram
Conference Director,
FEI EMEA, FEI USA, BEI
Institute for International Research
Kim Rivielle
Managing Director
Marketing & Business Strategy Division
Institute for International Research
Innovation without profit is just an idea.
The word innovation typically conjures up notions of creativity… brainstorming…
light-bulbs. We all like to look back at the genius of an idea and how it was developed.
But behind every genius idea, there is a whole host of work and execution that needs to happen
to make that idea profitable.
Put simply: Without the successful integration of ideas at the back end, innovation doesn’t happen.
BEI: Back End of Innovation is a conference focused on the execution of innovation. It’s where the entire
innovation process comes to life- from leadership and organizational structure, to optimizing the idea portfolio,
to process and strategy, to commercializing new ideas, and ultimately driving bottom line profitability.
Execution takes time. Just taking initiative alone will not get innovation to work. BEI makes innovation happen.
Join us this November as we put innovation to work in real-time, for real-results.
Welcome to BEI 2013.
Bill Morris
Corporate Innovation Effectiveness, Corning Inc.
Erin Satterwhite
Front End Innovation Technical Manager,
3M Health Care Business Group, 3M
John Buchalo
Sr. Innovation Development Manager,
Motorola Solutions
Julie Anixter
Principal, Think Remarkable & Co-Founder,
Executive Editor, InnovationExcellence
Mick Simonelli
Enterprise Innovation Executive Leader, USAA
Facebook.com/BackEndofInnovation Back End of Innovation Group @BEI_innovation #BEI13 FrontEndofInnovation.com

3. 2:45- Breakthrough Continuity: Innovation Programs That Thrive Competitive Intelligence: The Innovation X-Factor
3:30: Calvin Smith, EMC Celeste Corrado, Lockheed Martin Corporation
............................................................................................................................... 3:30: Close of BEI 2013 .......................................................................................................................................
9:45- Get Involved Maintaining Executional Focus During New Product Development
10:30: Contact Liz Hinkis at ehinkis@iirusa.com Christopher J. Kaye, US Endoscopy, Division of STERIS
........................................................................................................................ 10:30: Morning Networking Break ............................................................................................................................
11:00- Directed Innovation Methods to Successfully Behind the Innovations: A Backstage Tour of Intuit
12:30: Move from Ideation to Implementation Suzanne Pellican, Intuit Inc. (limited to 30 people)
Maria B. Thompson, Motorola Solutions, Inc.
.......................................................................................................... 12:30 - 2:00: Lunch sponsored by ..........................................................................................................................................
The AGENDA-AT-A-GLANCE:
3www.BackEndofInnovation.com
Navigating
the Program:
FIELD TRIPS*:
These sessions encourage
you to literally get outside the
conference walls. Executives from
leading innovation firms in the area
deliver a presentation at their company
HQ’s and give a tour of their physical
innovation space.
* Field trip sessions have a maximum
capacity. Register early to get your
top choice!
LEARNING LABS:
To really get business
done, you need to
immerse yourself and get hands-on
with the content. Put innovation to
work in real-time and walk away with
new structures and strategies to use
back at the office.
BUSINESS CASES:
Not your typical case
studies. Experience
Outlier Cases, Local Knowledge
Cases, High Profile Cases. Whichever
you choose, these business cases
focus on practicality from best in class
innovation catalysts.
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MONDAY, NOVEMBER 18th: Conference Day One
TUESDAY, NOVEMBER 19th: Conference Day Two
FOCUS AREA: STRATEGY THROUGH STRUCTURE
FOCUS AREA: LEADING GREAT IDEAS FORWARD
FOCUS AREA: FROM BIG IDEA TO BIG IMPACT...PRODUCT LAUNCH
FULL DAY WORKSHOPS ...................................................................
COLLABORATIVE WORKSHOP
8:45 - 3:45
FIXING INNOVATION, AN
OPEN SPACE EXPERIENCE
Richard Ruth
Eli Lilly and Company
Michael Overdorf
Eli Lilly and Company
Dane Zehrung
Chevron Technology Ventures
INTERACTIVE WORKSHOP
8:45 - 3:45
FAILING FORWARD:
THE KEY TO SUCCESS!
David Matheson
SmartOrg, Inc
Rich Duncombe, HP
Eric McAfee, Aemetis
Ricardo dos Santos,
K+S Ranch Consulting
PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea Portfolio
9:00: Integrated Opportunity Management
Srinivas Nomula, Sonoco Products Company
9:45: Managing Global Portfolio Complexity
Dee Slattery, Ansell Healthcare
10:30: Morning Networking & Refreshment Break
11:00: Get Involved, Contact ehinkis@iirusa.com
11:45: Idea Management: Begin with Opportunities Not Ideas
John Hodgson, Coca-Cola
12:30: Luncheon for Monday participants
2:00: Get Involved, Contact ehinkis@iirusa.com
2:45: Improving Pipeline Predictability and Speed of Decision Making
Mike Hess, Medtronic
3:30: Networking Break
8:45-9:45: KEYNOTE Execution in Unexplored Territory
Vijay Govindarajan, co-author, Reverse Innovation and How Stella Saved the Farm, Tuck School of Business at Dartmouth College
2:00-2:45: KEYNOTE When an Inspired Idea Meets an Inspired Culture • Michele R. Weslander Quaid,Chief Technology Officer (Federal) and Innovation Evangelist, Google
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2:45- The New Phenomenon in Driving Authentic, Innovative Corporate Culture Tools to Unlocking Your Inner Revolutionary
3:30: Steve Garguilo and Matt Kane, Johnson & Johnson Jason Seiken, PBS Interactive
........................................................................................................................ 3:30: Afternoon Networking Break ...........................................................................................................................
4:00- Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate From Cost Center to Profit Center: Methodologies to Foster Repeatable Innovation
5:30: Implementation, and Deliver Results at Speed and Scale Lawrence Lee, Xerox PARC (limited to 30 people)
Ken Perlman, Kotter International
................................................................................................................................... 5:30: Close of Day Two ...................................................................................................................................
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WEDNESDAY, NOVEMBER 20th: Conference Day Three
10:00- From Strategic Need to Product on the Shelf Successfully Integrating Products into a Multi-Channel Environment
10:45: Kenneth Klimpel, Colgate-Palmolive Contact Liz Hinkis at ehinkis@iirusa.com
........................................................................................................................ 10:45: Morning Networking Break ............................................................................................................................
11:15- Innovation: Not a Case of "Build It And They Will Come" Disrupting Commerce: Touring PayPal's Innovation Center
12:30: David Davidovic, Genentech and Roche Daniela Mielke, PayPal (limited to 30 people)
............................................................................................................................... 12:30 - 1:45: Lunch ..............................................................................................................................................
9:00-10:00: KEYNOTE Launching Breakthrough Market Innovations • Dustin Garis, former Global Marketing Innovation Lead, P&G FutureWorks
1:45-2:45: KEYNOTE Adapting to New Realities and Doubling Growth: A Radical Approach • Bill Demas, Turn
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4:00-5:00: OPENING NIGHT KEYNOTE (Open to All Attendees) Humanoids: From Kicking a Ball to Saving Lives • Dr. Dennis Hong, RoMeLa, Virginia Tech
FOCUS AREA: CROSSING THE BUSINESS CHASM... TURNING IDEAS INTO GROWTH

4. BEI FULL DAY OPEN SPACE WORKSHOP
MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE
To Register Call: 888.670.8200 Email: register@iirusa.com4
8:45 - 3:45
Fixing Innovation, an Open Space Experience
Facilitated by: Richard Ruth – Consultant HR for Lilly Research Laboratories,
ELI LILLY AND COMPANY
Why is innovation such a challenge for many, yet so simple and successful for the few?
Many organizations and their senior leadership spend considerable time trying to ensure that they will
not be surprised. When their efforts succeed, a degree of comfort is no doubt experienced, but at a
pretty hefty price to innovation. Things get dull, and creativity is difficult to find.
Fixing innovation
If innovation seems to be such a large part of doing business, for the majority of companies, it remains
at best, an unfulfilled promise. While the Front End is commonly accepted as “fuzzy”, the reality is that
the Back End- where the process, timing, and outcomes are- is often just as nebulous & mysterious.
What if we turned the fuzzy, the unpredictable, the nebulous, and the mysterious into a strength,
rather than a weakness?
Imagine a process where all the most important issues could be raised, if the participants took
responsibility for doing so…where all the issues could receive full discussion, to the extent desired…
and where priorities could be set and action plans made. Imagine if you could move an idea to
implementation, gather the right energy behind it, and plan the execution in a matter of days rather than
weeks, months, or year. Now imagine being equipped with the right skills to take this process back to
your own organization. It is literally possible to accomplish in days and weeks what some other
approaches take months and years to do, using Open Space Technology. In Open Space meetings,
participants create and manage their own agenda of parallel working sessions around a central theme of
strategic importance, working through common challenges, creating new connections, and building
successful frameworks on how to move forward together. To help frame the Open Space workshop, the
morning will kick-off with a series of TED-style presentations to provoke your thinking:
• Michael Overdorf - Global Brand Development Leader - Autoimmune, Eli Lilly and Company
• Dane Zehrung - Technology Transfer Leader, Chevron Technology Ventures
Join us for the unimaginable – fixing innovation. Bring this invitation with you.
Be prepared to be surprised.

5. 5www.BackEndofInnovation.com
BEI FULL DAY FAIL FORWARD WORKSHOP
MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE
8:45 - 3:45
FAILING FORWARD: The Key to Success!
A Full Day Interactive Workshop … Case Studies * Interactive Exercises * Meaningful
Networking * Coach and Be Coached
Let’s face it – innovation is a risky business. When you enter uncharted waters, there are many failures along
the way. Properly managed, failure can drive you forward, creating new learning and increasing the value of
the opportunity. Learn how to make failure work for you!
Bring your biggest innovation challenges and exchange ideas with thought leaders & peers from companies
that have successfully met challenges like yours. Leave with insight that will make you an innovation rock star.
During this highly interactive workshop, you will learn how to create value by failing:
• Create inexpensive experiments that produce results • Pivot through failure and move forward
• Create an environment where failure equals progress • Make uncertainty work for you
This is not a sit back and listen workshop. You will work hard so be prepared to engage, share and learn!
Meet Your Mentors
Our innovation thought leaders have succeeded and failed many times
and will guide you to new insight on solving your innovation challenges.
David Matheson
President and CEO of SmartOrg, Inc., Session Chairman. An innovation
explorer since his early career at Xerox PARC, he has worked on
innovation across more than a dozen industries.
Rich Duncombe
Innovation Catalyst, HP. While launching 35 new businesses within HP,
Rich has Failed Forward many times on his way to success
Eric McAfee
Serial Entrepreneur, Venture Capitalist, and CEO of Aemetis. Eric, a
Silicon Valley denizen, has steered many companies through failure on
the way to success.
Ricardo dos Santos
K+S Ranch Consulting, formerly w/ Qualcomm. Ricardo has driven
dozens of innovation projects from ideas to successful implementation -
and failed hundreds of times.
Success and Failure
Our thought leaders have
collectively launched many
businesses, many of which
have failed prior to achieving
success. What makes the
difference? Learn as they
help you through a powerful
diagnostic exercise.
Pivoting to fail forward
Most great ideas fail many
times, pivoting at critical near
death moments, before
achieving success. Learn
when and how to pivot and
how this important technique
can improve your current, and
future, innovative projects.
A culture of failing forward
What are the process,
organizational and other elements
that create an environment where
failing forward is possible? Learn
how to foster a fail-forward culture
within your company based on
the experience of innovation
thought leaders and your peers.
KeyTopics:

6. BEI PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea Portfolio
MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE
8:45: Welcome from the Summit Chair
...............................................................................
9:00: Integrated Opportunity Management
Srinivas Nomula, Strategy Manager, Global Corporate Customers & Global
Marketing, Sonoco Products Company
The talk will explain how Integrated Opportunity Management can be used to connect
technology capabilities, market insights and customer needs and drive innovation from
ideation stage to commercialization. Learn how about a prioritizing strategic initiatives
based on value to the organization; creating value through capabilities across supply
chain; and focusing on insights & value creation to change the playing field.
...............................................................................
9:45: Managing Global Portfolio Complexity
Dee Slattery, Senior Director, Global Brand and Category Marketing, Industrial
Global Business Unit, Ansell Healthcare
To choreograph the consolidation of a product portfolio from hundreds of named
products to three meaningful brands, Ansell relied on a process it calls a Product &
Brand Portfolio Strategy (PBPS). In organizations where separate teams manage brand
strategy and product roadmap activities, work often unfolds with different agendas and
timelines. In our PBPS work, brand strategy and product line logic are pursued as a
single marketing challenge. The
result is a more flexible and
versatile brand platform. One that
makes it easier to manage
transitions between product
cycles, synchronize product and
technology storytelling, clarify our
growth strategies with current
customers, and structure our entry
to new markets.
10:30: Morning Networking & Refreshment Break
...............................................................................
11:00: Get Involved
Do you have a recent or noteworthy case study to share on optimizing the idea
portfolio? Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627.
...............................................................................
11:45: Idea Management: Begin with Opportunities Not Ideas
John Hodgson, Director, Global Innovation Pipeline Management, Coca-Cola
How do you find room for growth in a mature, intensely competitive market like Japan’s
ready-to-drink tea category? For Coca-Cola’s Japanese business unit the quest began –
not with ideas – but by identifying an underserved “white space.” By investing significant
efforts up front to understand the market opportunity, their cross-functional team
leveraged insight and a disciplined innovation process to create a significant new
category. Learn how this counter intuitive approach to idea management led to
superior results.
...............................................................................
12:30: Luncheon for Monday participants
...............................................................................
2:00: Get Involved
Do you have a recent or noteworthy case study to share on optimizing the idea
portfolio? Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627.
...............................................................................
2:45: Improving Pipeline Predictability and Speed of Decision Making
Mike Hess, Medtronic
There are as many ways to organize R&D as there are companies performing R&D.
Decisions are based on technology platforms, customer segments, management
efficiency and more. In this session we will discuss a large divisions strategy to balance
product line focus with functional synergy to improve pipeline predictability and speed
of decision making while preserving flexibility across the portfolio.
...............................................................................
3:30: Afternoon Networking & Refreshment Break
To Register Call: 888.670.8200 Email: register@iirusa.com6

7. 7www.BackEndofInnovation.com
OPENING NIGHT KEYNOTE (OPEN TO ALL ATTENDEES)
MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE
...................................................................................................
DENNIS
HONG:
Dr. Dennis Hong, is an Associate Professor and the Founding Director of RoMeLa (Robotics & Mechanisms
Laboratory) of the Mechanical Engineering Department at Virginia Tech. He is the inventor of a number of
novel robots and mechanisms, including the 'whole skin locomotion' for mobile robots inspired by how amoeba
move, a unique three-legged waking robot STriDER, an air-powered robotic hand RAPHaEL, and the world's
first car that can be driven by the blind. His work has been featured on numerous national and international
media. Washington Post magazine called Hong "the Leonardo da Vinci of robots." Dr. Hong has been named
to Popular Science's 8th annual "Brilliant 10", the National Science Foundation's CAREER award, the SAE
International's Ralph R. Teetor Educational Award, and the ASME Freudenstein/GM Young Investigator Award.
Can humanoid robots save lives? Will they have the capacity to be our friends? Hear
how Dennis Hong, founding director of Virginia Tech's Robotics & Mechanisms
Laboratory, is making this happen and meet some of his groundbreaking robots;
“DARwIn,” the hugely successful open source miniature humanoid robot for research
and education; “CAHRLI,” the United States’ first full size autonomous humanoid
robot with a goal of defeating the human WorldCup champions in soccer by the year
2050; “SAFFiR,” a firefighting humanoid robot being developed for the US Navy; and
“T.H.O.R.,” the super hero humanoid robot for disaster relief which will one day save
the world.
Humanoids: From Kicking
a Ball to Saving Lives
Keynote: 4:15 - 5:15

8. To Register Call: 888.670.8200 Email: register@iirusa.com8
FOCUS AREA: Strategy Through Structure
TUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO
............................................................................................................
VIJAY
GOVINDARAJAN:
VG is widely regarded as one of the world’s leading experts on strategy and innovation. He is the best-selling co-author
of Reverse Innovation and How Stella Saved the Farm. He is the Earl C. Daum 1924 Professor of International
Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief
Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”,
the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation – any innovation that is
adopted first in the developing world. HBR rated reverse innovation as one of the ten big ideas of the decade. He has
been ranked #3 on the Thinkers 50 list of the world’s most influential business thinkers.
Govindarajan illustrates ten rules to help
organizations overcome top challenges, and
shows how firms must rewire their
"organizational DNA" across four main areas:
staffing, structure, systems, and culture, in order
for a promising new venture to succeed. He also
spells out the critical role senior executives must
play in managing the inevitable tensions that
arise between today's business and tomorrow's.
Breakthrough growth opportunities can make or
break companies and careers. Govindarajan
reveals where firms go wrong on their journey
from idea to execution - and outlines exactly
what it takes to build a breakthrough business
while sustaining excellence in an existing one.
Execution in
Unexplored
Territory
Keynote: 8:15 - 9:45

9. 9www.BackEndofInnovation.com
DAY TWO CONTINUED
9:45 -10:30 Choose a Case Study
Creating Strategy through Structure
Have a recent case study or story you want to share?
Contact Liz Hinkis at ehinkis@iirusa.com to get invovled.
OR
Product Development
Christopher J. Kaye, VP of Research & Technical Innovation,
US Endoscopy, Division of STERIS
Much is written about getting voice of customer, determining unmet needs, and the initial
phases of product development. Following selection, problem definition and product
definition, there exists a critical period where prototyping, testing, and capabilities infiltrate
the design intent. These can come in the form of challenges that may compromise the final
deliverable or may be advantageous attributes that have been revealed during the
development process. Whether the source, it is crucial that the evolving “needs familiarity”
and the potential resulting design creep are adequately managed to ensure that the best
product possible is delivered without unreasonable delays. This presentation focuses on
strategies to manage the landscape changes and curse of knowledge that invariably surfaces
during this stage of the innovation process.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •10:30: Morning Networking Break • • • • • • • • • •• • • • •• • • • •• • • • •• • • • •
11:00 -12:30 Learning Lab
Directed Innovation Methods to Successfully "Cross the Chasm"
from Ideation to Implementation
Led by Maria B. Thompson, Director of Innovation Strategy,
Motorola Solutions, Inc.
Methods for idea generation are well known. Conversion of high-potential ideas to high-value
commercial implementations or intellectual property is a challenge for many. This workshop
will cover techniques for identifying the critical opportunities and challenges that can both
focus ideation, as well as help with prioritization and selection of the best ideas for moving
forward to market differentiating products, services and solutions. Another successful path
across The Chasm is to convert high-value ideas into intellectual property to guarantee future
freedom of action for your company; techniques for identifying novel and patentable ideas
and concepts will also be explored.
11:00 -12:30 Field Trip
Behind the Innovations: A Backstage Tour of Intuit
Suzanne Pellican, Director of Design Innovation, Intuit Inc.
For 30 years, a combination of deep customer understanding and a commitment
to innovation has allowed Intuit to continually reinvent its products, delighting
more than 60 million customers. You’re invited to join us for a visit to Intuit’s
campus to learn about how we are creating a culture of democratized innovation.
Be inspired by the ways we’ve ignited Innovation Catalyts and given employees
Unstructured Time. And learn from our misses and failures along the way. No
holding back – we’re opening the kimono.
During your visit, you will also get a tour of our newly remodeled campus to see
how we have designed our campus to promote collaboration and
experimentation. You will explore our new campus’s distinctively creative spaces
like the Design for Delight area and the Coaching Corner in the Campus Center
that were built to ignite imagination.
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10. To Register Call: 888.670.8200 Email: register@iirusa.com10
FOCUS AREA: Leading Great Ideas Forward
TUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO
How an idea is assessed and
communicated internally is often more
important than idea itself. Everyone has
experienced it. Companies want to
continue to do well at what they already
do, and are often resistant to the ‘new’ or
giving the time or space for an idea to
grow. Google is the exception. Michele
speaks to Google's corporate philosophy
and innovative culture and shares relevant
examples, insight and advice per her 20+
years of experience leading innovation and
organizational transformation in both
industry and government.
When an Inspired Idea
Meets an Inspired Culture
Keynote: 2:00-2:45
...................................................................................................
MICHELE
WESLANDER QUAID:
Ms. Michele R. Weslander-Quaid is the Chief Technology Officer (Federal) and Innovation Evangelist for
Google. Throughout her career, Michele has taken on the challenge of creating start ups and transforming
existing businesses in both industry and government. Through her successes, she has been recognized and
sought after as a leader of change and innovation. Prior to joining Google in April 2011, Michele’s work
experience included nearly 20 years in the national security community, to include over a decade in industry as
an Image Scientist and Chief Engineer supporting government programs, before being asked to join the US
Government in 2002 where she served in various transformational roles to include CTO, CIO and other senior
executive positions. Michele earned a B.S. in Physics and Engineering Science with honors from Seattle Pacific
University, and a M.S. in Optics from the University of Rochester. She is a graduate of Harvard University’s
Kennedy School of Government program for Senior Managers in Government, and a Chairman of the Joint
Chiefs of Staff CAPSTONE Fellow.

11. 11www.BackEndofInnovation.com
DAY TWO CONTINUED
Researchers gather on beanbags in the Computer Science Laboratory’s Commons (circa 1980s).
The new PARC space features formal innovation spaces & outdoor patios. Times have changed!
2:45 -3:30 Choose a Case Study
The New Phenomenon in Driving Authentic, Innovative Corporate Culture
Steve Garguilo, TEDxJNJ Curator, Johnson & Johnson
Matt Kane, TEDxJNJ Deputy Curator, Johnson & Johnson
Johnson & Johnson is the first multi-national company to create our own global TEDx program using the
power and style of TEDTalks internally to allow colleagues to share ideas. By giving employees permission
and a forum to discuss new ideas and new concepts, we have led to tremendous change within Johnson &
Johnson over the past year. We have seen numerous ideas go from being presented on the TEDxJNJ stage
to becoming actual J&J initiatives, such as a brand new telemedicine project that we are launching in
Colombia to benefit patients in rural communities. Our events have been organized in 23 countries and over
40 Johnson & Johnson locations around the world. Our growing community consists of over 4,000 Johnson
& Johnson associates. How can these forums for idea sharing be deployed inside a corporation? What
specific measures and outcomes does it drive? What are the keys to success?
OR
Tools to Unlocking Your Inner Revolutionary
Jason Seiken, Senior Vice President, PBS Interactive
Jason shares his experiences in creating a company culture that allows for innovation. Hear the story of how
PBS Interactive reinvented its culture and became revolutionary within the broader organization in order to
keep up with the dramatic changes happening across the media industry. He will share four tools that all
companies can use to think differently, ‘unlock their inner revolutionary,’ and successfully adapt to today’s
changing business landscape.
• • • • • • • • • • • • • • • • • • • •• • • • • • • •• • • •• • • •• •3:30: Afternoon Networking Break • • •• • • • •• • • • •• • • • •• • • • •• • • • •• • • • •• • • •
4:00 -5:30 Learning Lab
Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate
Implementation, and Deliver Results at Speed and Scale
led by Ken Perlman of Kotter International
Leveraging Dr. John Kotter’s 30 years of research into how successful organizations enable innovation and
implementation to keep pace with a faster moving world, Ken will lead an interactive working session
designed to help leaders at all levels to accelerate innovation and implementation. The working session will
explore how organizations are adapting to an accelerating marketplace, outline leadership principles that
accelerate innovation and implementation, and establish the simultaneous capabilities of delivering against
today's demands and adapting to seize tomorrow's opportunities... all with existing resources and talent.
Ken will weave together a blend of case studies, video, and attendee input to create a picture of a
successful, innovative organization that executes quickly to stay ahead and win.
4:00 -5:30 Field Trip
From Cost Center to Profit Center: Methodologies
to Foster Repeatable Innovation
Lawrence Lee, Senior Director of Strategy, Xerox PARC
Since its inception, PARC has pioneered many technology platforms
– from the Ethernet and laser printing to the GUI and ubiquitous
computing – and has enabled the creation of many industries.
Incorporated as an independent, wholly owned subsidiary of Xerox in
2002, PARC today continues the physical, computer, & social sciences
research that enables breakthroughs for our clients' businesses.
Join us for an exclusive tour & presentation at the storied institution
that created laser printing, Ethernet, GUI, and more and is now
delivering incredible new research and innovations to clients across
many industries. Lawrence Lee, Senior Director of Strategy, will be
our host for this event. Learn about PARC’s incorporation from
Xerox, how it now practices open innovation, and is leading new
development and business in diverse industries such as energy,
networking, digital
manufacturing, and printed
electronics. Lee will also
give a talk on PARC’s
innovation management
best practices, followed
by a tour of PARC’s
innovation gallery.
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12. To Register Call: 888.670.8200 Email: register@iirusa.com12
FOCUS AREA: From Big Idea to Big Impact… Product Launch
WEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE
Launching breakthrough market innovations begins
with “innovating the organization.” The Indiana Jones
of marketing, Garis has been known to begin his
meetings with the help of opera singers, use an
elevator as an office, conduct negotiations in Hong
Kong spas, fetch well-water with low-income women in
rural India, ride an 1,800 pound-bull in an Ohio rodeo,
and travel through the office by Segway. But there’s a
method to this madness.. There are evidence-based
strategies for how traditional corporations can
integrate the winning traits of entrepreneurial
companies (adaptability, speed to market,
engagement, creative culture, etc.), and, in this talk,
Dustin Garis, explores them all.
Launching
Breakthrough
Market Innovations
Keynote: 9:00-10:00
...................................................................................................
DUSTIN
GARIS:
Dustin Garis has travelled to over 40 countries across five continents to not only preach innovation, but to
seek it out, and to live it. Throughout his disruptive career—at the Coca-Cola Company and, most recently, at
P&G—Garis has become known as “Chief Troublemaker” for his deep and original understanding of consumer
choice, product development, and employee creativity. Garis integrated these practices into his role leading
global marketing innovation at P&G's FutureWorks as well as chief marketing officer of Mr. Clean Car Wash,
which paved the way for P&G’s expansion into the services sector. He also managed global marketing
innovation at P&G’s billion-dollar Oral Care brands (Crest, Scope, and Oral-B brands) and Fem Care (Tampax
brand), where he developed and taught original consumer understanding practices. On stage, Garis
challenges his audiences with talks focused on helping organizations expand innovation capabilities that
drive consumer passion, employee wellbeing, and unreasonable business success.

13. 13www.BackEndofInnovation.com
DAY THREE CONTINUED
10:00 -10:45 Choose a Case Study
From Strategic Need to Product on The Shelf
Kenneth Klimpel, Worldwide Director, Strategic Innovation and Technical
Alliances, Colgate-Palmolive, Co
To fill identified and validated needs, you often need to decide to make, buy or ally.
Colgate is the world leader in manual toothbrushes. Electric toothbrushes, highly
recommended by dental professionals, were not in our product portfolio. We
sought a partner that would provide breakthrough technology that would justify
entry into this space, as well as access to a supply chain outside our traditional
capabilities. Omron was identified as a potential partner that could fill both needs
and where Colgate could add value with its strong brand, category experience,
and consumer go to market expertise. This case study outlines how we went from
need to shelf in record time.
OR
Successfully Integrating Products into a Multi-Channel Environment
Have a story about how you successfully launched a product to market? Contact Liz
Hinkis at ehinkis@iirusa.com or 646-616-7627..
• • • • • • • • • • • • • • • • • • • • • • • •10:45: Morning Networking Break • • • • • • • • • • • • • • • • • •• • • • •• • •
11:15 -12:30 Learning Lab
Innovation: Not a Case of "Build It And They Will Come"
Led by David Davidovic, Former Global VP, Commercial Services
Genentech and Roche
Having and realizing an innovation strategy has become very popular and sounds
logical and straightforward - yet there is broad and deep frustration with existing
processes and results. In this interactive session we will discuss ideas and
experiences around what it takes for an organization to be end-to-end
innovation-ready. Lab or engineering innovation alone are not sufficient;
whole-organization mindsets, cultures, flows and hand-offs are needed to ensure
innovations have a chance of becoming commercial realities. We will come out with
simple tools and techniques to facilitate two-way flows from discover and design to
market realities and needs -- and vice versa.
11:15 -12:30 Field Trip
Disrupting Commerce: Touring PayPal's Innovation Center
Daniela Mielke, Vice President, Head of Global Strategy, PayPal
Technology is changing at a rapid pace and consumers want everything from buying concert
tickets, parking and even grabbing a coffee to be a faster, more intuitive and more convenient
experience. PayPal has been transforming how we pay for things for 15 years. In the current
commerce ecosystem, PayPal’s market leadership and roots in mobile and online transfers
present the opportunity to solve real customer problems, turning all kinds of shopping
experiences into seamless, connected, friction-free transactions.
Join Daniela Mielke, Vice President and Head of Global Strategy, for a tour of the future of
shopping and commerce. See real life examples of how PayPal is leading the way with
innovations to make shopping easier at your favorite store, at the ballgame, and from the
comfort of your home. Learn firsthand how PayPal is in the unique position to be at the center of
how companies and their customers connect—facilitating interactions and solving real problems
for consumers, merchants and developers.
BUS
INESS CA
SES
LEA
RNING L
AB
F
IELD TRI
P

14. To Register Call: 888.670.8200 Email: register@iirusa.com14
FOCUS AREA: Crossing the Business Chasm…Turning Ideas into Growth
WEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE
Adapting to New Realities and Doubling
Growth: A Radical Approach
1:45-2:30 KEYNOTE
2:30 -3:15 Choose a Case Study
Breakthrough Continuity: Innovation Programs That Thrive
Calvin Smith, Senior Manager, Global Innovation & Marketing,
Officer of the CTO, Innovation Network, EMC
If you’ve been searching far and wide for new revenue streams…the answer
may be closer to home than you think. Through an internal crowdsourcing
contest (‘The Innovation Showcase’ - with over 8,000 ideas submitted over
the last 6 years) and a global Innovation Conference (with thousands of
participants across 15 Conference locations); EMC has been able to generate
over $100 million, and myriad IP. Statistics show that most corporate
innovation programs reach maturity and decline after three years, but these
have grown exponentially every year – come find out why. Discover you can
leverage your existing, and most valuable, assets to build a continuous
culture of innovation in your company.
Competitive Intelligence: The Innovation X-Factor
Celeste Corrado, New Venture Strategy & Innovation Lead – New Ventures Lockheed
Martin Corporation
How and when Competitive Intelligence (CI) is leveraged throughout the business venture lifecycle can
make or break its probability of success. Using a current case study of an “incubator” that was recently
built within Lockheed Martin’s New Venture Organization, we will systematically walk through the
venture lifecycle and how it can be integrated with specific CI techniques at each stage of the venture's
development (ideation to commercialization). The key to success when expanding into new markets or
developing new products is the timing and cost effective use of relevant CI techniques for each stage of
the venture's lifecycle. Walk through a Venture Incubator, how it works (ideation to commercialization),
and how CI can be efficiently and cost effectively integrated into each stage of the venture lifecycle –
significantly impacting success rate and hear real results achieved to date, challenges/ opportunities
that were encountered during the 3 years in operation, and where we plan to go from here.
OR
Bill Demas offers his experience and insights on a “burning the boat” approach to
innovation and increasing profits – taking a company entrenched in traditional strategies
and implementing a completely new strategy. Based on personal pain points and lessons
learned, he will provide guidance for other organizations considering their own drastic
approach. Bill describes why senior executive leaders must take adapt to the realities of
new technology and use it to their advantage to turn ideas into profits.
.......................................................................................
BILL DEMAS, TURN:
Bill joined Turn in 2008 with a proven track record of successfully launching disruptive
technologies that create new hypergrowth markets. Under his leadership, Turn has increased its
revenue more than twenty-fold and expanded to more than ten offices around the world. For
these accomplishments, Bill was named an Ernst & Young Entrepreneur of the Year 2012 finalist
for northern California. Bill holds an M.B.A. from Harvard Business School and degrees in
computer science as well as organizational behavior and management from Brown University.
BUS
INESS CA
SES

15. Sponsors & Exhibitors
...............................................................
Media Partners
...............................................................
Strategic Partner
...............................................................
DATES & VENUE
November 18-20, 2013
Hyatt Regency Santa Clara
5101 Great America Pkwy
Santa Clara, CA 95054
(408) 200-1234
www.santaclara.hyatt.com
HOTEL RESERVATIONS
A block of rooms is on hold at the
Hyatt Regency Santa Clara for BEI
attendees. Reserve your room
directly with the Hotel by calling
1888-421-1442 and requesting the
group rate for the Back End of
Innovation event. Discounted room
rates are available until October
28th or until sold out.
*Tiered pricing valid through expiration date. New Pricing takes effect at specific dates indicated. All fees must be paid in full by expiration date or your price will increase to the
next level tier. *No two discounts can be combined.
PAYMENTS
Payment is due within 30 days of registering. If
registering within 30 days of the event,
payment is due immediately. Payments may be
made by check, Visa, MasterCard, Discover,
Diners Club or American Express. Please make
all checks payable to the “Institute for
International Research, Inc.” and write the
name of the delegate(s) on the face of the
check, as well as our reference code: M2514. If
payment has not been received prior to
registration the morning of the conference, a
credit card hold will be required.
AUXILIARY AID
Any disabled individual desiring auxiliary
aid for this conference should notify IIR at
least 3 weeks prior to the conference in writing,
by faxing 212.661.6045.
INCORRECT MAILING INFORMATION
If you are receiving multiple mailings, have
updated information, or would like to be
removed from our database, contact
646-895-7417.
CANCELLATION & SUBSTITUTION:
For information on IIR’s cancelation and
substitution policy, please visit
www.iirusa.com/bei/pricing-info.xml
INVESTMENT OPTIONS
Register Register Register Register
Conference + Summit $3,590 $3,690 $3,790 $3,890 $3,990 $4,290
Conference Only $2,595 $2,695 $2,795 $2,895 $2,995 $3,295
GET INVOLVED –
Contact Liz Hinkis at ehinkis@iirusa.com or
646-616-7627 for sponsor & exhibit
opportunities.
Contact Kacey Anderson at
kanderson@iirusa.com or 1-646-895-7317
for marketing partnerships.
THANK YOU TO OUR SUPPORTERS
15www.BackEndofInnovation.com
www.iirusa.com/bei
888.670.8200 US
941.554.3500 int’l
register@iirusa.com
include code M2514
EASY WAYS
TO REGISTER
Registration Details
REMEMBER- FIELD TRIPS ARE ON A FIRST COME BASIS
Field trips are limited to 30 people each - register early to get your first choice of excursion.
REGISTRATION DISCOUNTS* ARE AVAILABLE IF
R Are you a Government, Non-Profit, or Academic? Save 30%
R Is your company sponsoring the 2012 event? Save 25%
R Is your company speaking at the 2012 event? Save 20%
NEW FOR 2013! GROUP CONCIERGE:
SAVE SEND
15% off the standard rate Group of 2
20% off the standard rate Group of 3-4
25% off the standard rate Group of 5-7
30% off the standard rate Group of 8-10
The best inspiration and best output comes from getting your team outside the office
and into an environment that cultivates learning and enhances creativity. BEI has a
dedicated Group Attendance concierge to create customize packages with your
conference and business objectives in mind.
The larger the team the greater the benefits. Contact Anastasia Ioannou,
aioannou@iirusa.com to create your personalized group experience today.
Customized packages may include an assortment of the following:
• Discounted registration rates
• Team building activities including wine tasting, trendzwalks, private interactive
sessions, cooking classes, inspiration safaris etc. (available for teams of 10 or more)
• Private group registration
• Reserved team seating in keynote sessions and lunch
• Private team office fully loaded with Wi-fi so your onsite team can debrief and keep
in touch with your team back at work as necessary (available for teams of 20 or more)
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Contact Anastasia Ioannou for
your customized group package
Register by July 12 Register by Aug 16 Register by Sept 20 Register by Oct 18 Register by Nov 8 Standard
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16. The The
The The
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........................ www.BackEndofInnovation.com ........................
Indiana Jones
of Marketing
Dustin Garis
Former Chief Troublemaker at
Coca-Cola, shares secrets of
successful product launch.
NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA
BACK END OF
INNOVATION
®
100% Focused on the Execution
Brought to you by the producers of FEI: Front End of Innovation
...because innovation without
profit is just an idea. BEI’s action-learningTM
makes innovation happen.
—
Innovation
Evangelist
Michele Weslander-Quaid
speaks to Google’s corporate
philosophy and culture.
#3 on the
Thinkers 50 List
Vijay Govindarajan
shares insights on becoming
the leading expert on strategy
& innovation.
Leonardo
DaVinci of Robots
Dennis Hong
reveals how to he creates robots
that will save the world.