4. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Why
make
products
people
want?
New
plaJorms
and
frameworks
New
device
ecosystem
New
distribuMon
methods
Low
switching
cost
4
5. License:
CC
BY-‐NC-‐SA
You
can’t
just
“hit
it
with
the
pre5y
s7ck”
5www.lanehalley.com 6Photo:
flickr/Caro'H
6. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Every
product
has
a
user
experience,
whether
you
plan
it
or
not.
6
7. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
How
will
you
create
an
inten7onal
user
experience
for
your
product?
7
8. License:
CC
BY-‐NC-‐SA
Focus
on
the
problem,
not
the
soluMon
www.lanehalley.com 8Photo:
flickr/woodleywonderworks
9. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
PEOPLE
USES
FEATURES
Business
vision
NEEDS
9
UI
design,
wireframes,
visual
design
10. License:
CC
BY-‐NC-‐SA
Talking
to
customers
shouldn’t
be
a
special
occasion
10www.lanehalley.comPhoto:
flickr/...love
Maegan
12. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
The
Lean
Startup
cycle
12
Lean
Startup
cycle
credit:
Eric
Ries
13. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
The
Lean
Startup
(UX)
cycle
Prototypes
&
Experiments
QualitaMve
evaluaMon
Customer
ConversaMons
13
Lean
Startup
cycle
credit:
Eric
Ries
Personas,
needs
and
uses
14. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Five
(easy)
steps
1. Have
a
plan
2. Pair
up
3. Create
a
conversa6on
4. Show
the
demo
last
5. Share
what
you
learn
14
16. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Before
you
GOOB*
Who
do
you
want
to
talk
to?
Where
do
you
find
these
people?
*
Get
out
of
the
Building
16
17. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Sub-‐segments
Share
pain
Use
the
same
jargon
Congregate
in
communiMes
Cooper
&
Vlaskovits
17
18. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
How
do
you
find
(the
right)
people?
Social
media
(Facebook,
Twimer)
Special
interest
groups
(Meetups)
Friends
and
Family
Coffee
shops,
malls….wherever
they
are
18
20. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Two
heads
are
bemer
than
one
Two
roles
Guide
the
conversaMon
Take
notes,
ensure
completeness
Remember
to
take
turns!
Makes
it
easier
to
Focus
on
conversaMon
Agree
what
you
heard/saw
20
22. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Typical
flow
Warm-‐up
ques6ons
to
set
context
“Tell
me
a
limle
about
yourself…”
Talk
about
real
events,
avoid
conjecture
“Tell
me
about
a
recent
Mme
when
you…”
Express
apprecia6on
“Thanks
for
your
6me!”
Ask
for
referrals
and
permission
to
follow
up
22
23. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Listen
for
needs
and
goals
“If
you
had
that
feature,
what
would
that
allow
you
to
do?”
23
25. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Avoid
leading
quesMons
Leading:
“How
would
you
use
our
product?”
BeSer:
“Tell
me
a
story
about
the
last
6me
you
…”
25
30. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
PracMce
interview
Find
someone
you
don’t
know
well.
Choose
who
will
be
the
first
“architect/interviewer.”
The
other
person
is
the
“customer/
interviewee.”
Architect:
Conduct
a
5-‐minute
interview
to
learn
the
quali7es
that
would
make
this
customer
LOVE
the
house
you
will
design.
• Create
a
conversa7on
•
Open
and
closed-‐ended
ques7ons
•
Paraphrasing
•
Body
language
and
encouragers
Switch
aZer
5
minutes
so
each
person
gets
a
turn
as
architect
30
33. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Make
a
topic
map
(team
acMvity)
5
min
Individual
ac7vity
(silent):
Write
s7ckies
that
answer
the
ques7on
“what
do
I
wish
I
knew
about
my
customer/user?”
5
min
Group
ac7vity:
Taking
turns,
read
your
s7ckies
to
each
other
and
put
them
on
a
table
or
poster.
5
min
Group
ac7vity:
organize
the
s7ckies,
give
each
group
a
short
1-‐3
word
name.
5
min
Individual
ac7vity:
Copy
the
group
names
to
a
topic
map
33
34. License:
CC
BY-‐NC-‐SA
www.lanehalley.com
Thank
you!
Lane
Halley
www.lanehalley.com
@thinknow
34