Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Agenda
1. Overview 2. Tutorial 3. Ask Me
Anything
A landing page can only cause
one of five actions:
http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html
1....
Only ONE action
landerapp.com
One Landing Page for
each Campaign
landerapp.com
“Sending visitors to your site destroys
your conversions”
Landing Page VS Homepage
landerapp.com
“87% of companies could see a direct
impact on their annual revenue from
landing page”
Win Fact
Source: MarketingSherpa 20...
“Ad-specific landing pages outperform
generic pages by increasing lead form
submissions by 115%”
Win Fact
Source: Quickspr...
Your Landing Page is the...
Perfect chance to start a conversation, ask a question,
invite discussion and welcome clicks o...
Why a Landing Page?
Landing Pages let you narrow your focus
and remove the clutter that could distract
your visitor from t...
And what does that mean?
Landing Pages can improve your conversion rates, and
that means they can increase your:
● Leads
●...
When’s the Best Time to Use LPs?
● As destinations in your pay-per-click ads (Adwords, AdSense, Bing)
● To create anticipa...
What are visitors expecting from my Landing Page?
Go ahead and put yourself in your visitors' shoes
and think of common qu...
Headlines with directions
Users want to be told where to go, what to do, and how to
do it.
That’s why the best performing ...
Clear Concise Language
Try to include everyday language, it’s very important
to try to be as concise as possible.
What are...
Focus on them
People visiting your landing pages want to know that
they’re important and valued.
Avoid using self-centered...
1. Write Killer Headlines
Your Headline grabs and focuses your reader’s attention. It makes him
want to read your message....
2. Persuasive SubHeadline
If the headline makes the user look, then the subheadline should make them
stay. A subhead is pa...
Key Elements of a High Converting Landing Page
3. Images
Your visitors will be affected by the images on your landing page...
4. Value Proposal or Benefits
Your Value is what your company does better than any other. It’s your
competitive edge, and ...
5. Trustworthy Testimonials
A landing page’s testimonials are one of its most important trust signals. A user
wants to kno...
6. Powerful Call to Action
The last position is for the most important element of all — the call to action
● Make it big. ...
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF BAD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
EXAMPLES OF GOOD LANDING PAGES
landerapp.com
www.landerapp.com
EXAMPLES OF GOOD LANDING PAGES
www.landerapp.com
EXAMPLES OF GOOD LANDING PAGES
www.landerapp.com
EXAMPLES OF BAD LANDING PAGES
www.landerapp.com
EXAMPLES OF BAD LANDING PAGES
Agenda
1.Overview 2.Tutorial 3.Ask me
Anything
www.landerapp.com
http://landerapp.com
5 Landing Page Mistakes that
Crush Conversions
1. Blowing the headline
2. Asking for more than one thing
3. Ignoring basic...
Agenda
1.Overview 2.Tutorial 3.Ask me
Anything
Questions?
www.landerapp.com
Fernando Florez, Marketing Manager
@FlorezFer
Thanks!
Need a hand with your Landing Pages?
fflorez@landerapp.com
www.landerapp.com
Lander Tuesday Tutorial:  " How to Create High-Converting Landing Pages"
Nächste SlideShare
Wird geladen in …5
×

Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"

787 Aufrufe

Veröffentlicht am

Join us every Tuesday to our Getting Started with Lander Tutorial. Our Marketing Manager, Fernando Florez, will take you for a complete journey trough all our app and he will also give you the best tips to create a Landing Page that help you grow your business by getting the number of leads that you need. You can register here: http://webinar.landerapp.com/tuesday-tutorial

Veröffentlicht in: Marketing
  • If we are speaking about saving time and money this site ⇒ www.HelpWriting.net ⇐ is going to be the best option!! I personally used lots of times and remain highly satisfied.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Check the source ⇒ www.WritePaper.info ⇐ This site is really helped me out gave me relief from headaches. Good luck!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"

  1. 1. Agenda 1. Overview 2. Tutorial 3. Ask Me Anything
  2. 2. A landing page can only cause one of five actions: http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html 1.Click 2.Buy 3.Register 4.Tell a friend 5.Learn something landerapp.com
  3. 3. Only ONE action landerapp.com
  4. 4. One Landing Page for each Campaign landerapp.com
  5. 5. “Sending visitors to your site destroys your conversions” Landing Page VS Homepage landerapp.com
  6. 6. “87% of companies could see a direct impact on their annual revenue from landing page” Win Fact Source: MarketingSherpa 2011 Landing Page Optimization Benchmark Report landerapp.com
  7. 7. “Ad-specific landing pages outperform generic pages by increasing lead form submissions by 115%” Win Fact Source: Quicksprout landerapp.com
  8. 8. Your Landing Page is the... Perfect chance to start a conversation, ask a question, invite discussion and welcome clicks on into your site. And may be your only chance to reel in a visitor and convince them that your offer is worth their time and attention. landerapp.com
  9. 9. Why a Landing Page? Landing Pages let you narrow your focus and remove the clutter that could distract your visitor from taking the action you want them to take. landerapp.com
  10. 10. And what does that mean? Landing Pages can improve your conversion rates, and that means they can increase your: ● Leads ● Sales ● Visitors ● Subscribers ● Followers landerapp.com
  11. 11. When’s the Best Time to Use LPs? ● As destinations in your pay-per-click ads (Adwords, AdSense, Bing) ● To create anticipation about a product launch ● To segment your offers ● As destinations in your social media ads ● To segment your audience ● To promote an event or webinar ● To set up your Portfolio landerapp.com
  12. 12. What are visitors expecting from my Landing Page? Go ahead and put yourself in your visitors' shoes and think of common questions that they might have. Best way to do it is to match headlines with your user’s search query. landerapp.com
  13. 13. Headlines with directions Users want to be told where to go, what to do, and how to do it. That’s why the best performing landing pages have a clear, concise headline that immediately speaks to the reader’s wants, fears or needs. What are visitors expecting from my Landing Page? landerapp.com
  14. 14. Clear Concise Language Try to include everyday language, it’s very important to try to be as concise as possible. What are visitors expecting from my Landing Page? landerapp.com
  15. 15. Focus on them People visiting your landing pages want to know that they’re important and valued. Avoid using self-centered language like “I” and “we”, it gives the impression that you only care about yourself. What are visitors expecting from my Landing Page? landerapp.com
  16. 16. 1. Write Killer Headlines Your Headline grabs and focuses your reader’s attention. It makes him want to read your message. It “sets the stage” and the emotional tone that will make conversion more likely. ● It should inform the user what the product or service is all about. ● It should be short ● It should be persuasive Key Elements of a High Converting Landing Page landerapp.com
  17. 17. 2. Persuasive SubHeadline If the headline makes the user look, then the subheadline should make them stay. A subhead is part of the one-two punch of a landing page’s power. ● Normally, subheadline is positioned directly underneath the main headline. ● Take the concept of the headline, and push it a little bit further. ● The subheadline can go into slightly more depth and detail than the main headline. Key Elements of a High Converting Landing Page landerapp.com
  18. 18. Key Elements of a High Converting Landing Page 3. Images Your visitors will be affected by the images on your landing page immediately. ● The pictures should be relevant to your product or service. ● Make sure the pictures are high-quality. This is not the place to feature stock photographs or last-minute Photoshop botches landerapp.com
  19. 19. 4. Value Proposal or Benefits Your Value is what your company does better than any other. It’s your competitive edge, and communicated effectively will make you stand out from the crowd and drive your success. ● One of the best ways to advance your value proposition is through a list of benefits. ● Benefits should be clearly focused on the user. ● A value proposition can be found spread among the various essential elements. Key Elements of a High Converting Landing Page landerapp.com
  20. 20. 5. Trustworthy Testimonials A landing page’s testimonials are one of its most important trust signals. A user wants to know that they can trust the product or service. ● Choose testimonials from people who are most relevant to your target audience. ● It’s important that every featured testimonial be accompanied by a photo of a real person. ● The best testimonies are those that are backed by real numbers, real data, and specific applications. Key Elements of a High Converting Landing Page landerapp.com
  21. 21. 6. Powerful Call to Action The last position is for the most important element of all — the call to action ● Make it big. Generally speaking, the bigger the better. ● The actual CTA copy is the most significant copy on your entire landing page. Use something explosive, exciting, and persuasive. ● Use a button. People know what to do when they see a button. ● Whatever color you use on your CTA, make it different. Key Elements of a High Converting Landing Page landerapp.com
  22. 22. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  23. 23. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  24. 24. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  25. 25. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  26. 26. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  27. 27. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  28. 28. EXAMPLES OF BAD LANDING PAGES landerapp.com
  29. 29. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  30. 30. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  31. 31. EXAMPLES OF GOOD LANDING PAGES landerapp.com
  32. 32. www.landerapp.com EXAMPLES OF GOOD LANDING PAGES
  33. 33. www.landerapp.com EXAMPLES OF GOOD LANDING PAGES
  34. 34. www.landerapp.com EXAMPLES OF BAD LANDING PAGES
  35. 35. www.landerapp.com EXAMPLES OF BAD LANDING PAGES
  36. 36. Agenda 1.Overview 2.Tutorial 3.Ask me Anything www.landerapp.com
  37. 37. http://landerapp.com
  38. 38. 5 Landing Page Mistakes that Crush Conversions 1. Blowing the headline 2. Asking for more than one thing 3. Ignoring basic aesthetics 4. Having the call-to-action below the page fold 5. Not targeting your landing page
  39. 39. Agenda 1.Overview 2.Tutorial 3.Ask me Anything
  40. 40. Questions? www.landerapp.com
  41. 41. Fernando Florez, Marketing Manager @FlorezFer Thanks! Need a hand with your Landing Pages? fflorez@landerapp.com
  42. 42. www.landerapp.com

×