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Alexander McQueen finalll

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Alexander McQueen finalll

  1. 1. Alexandra Caballero Lana Mufleh
  2. 2. Spirit of the Skull Alexander McQueen has been in transition, and has decided to collaborate with Ali Gulec. With this beautiful twist, we present to our viewers a collection we are determined it will succeed. Ali Gulec is an illustrator living in Istanbul, the city which inspires him. Gulec specializes in designing complex and intriguing t-shirt graphics. Gulec loves to surprise with the messages hidden within the simple objects, and creatures that populate his surreal creations. Full of life and color, Gulec’s work is a feast for the eyes. Alexander McQueen is proudly demonstrating the collaboration with Ali Gulec. Our artistic minds have not yet shown you our powerful merge into success.
  3. 3. Ali Gulec Skull #2 $999.99 Skull #6 $999.99
  4. 4.  Very famous city  Richest city in the United Arab Emirates  Very luxurious  Brand name stores are common Abu Dhabi, Dubai
  5. 5.  Alexander McQueen heads to Abu Dhabi in Dubai because of their strong need for a luxury market. Abu Dhabi already has a Alexander McQueen classy line for both men and women. Our line will be unique because of our athletic brand that will bring a great addition into Abu Dhabi. We are certain that Abu Dhabi as consumers will except our brand because of their need to have all types of brand name apparel. The Objectives
  6. 6. Upper Middle Class 50,000+ High Income 100,000+ Ages: 20 – 40 Lifestyle: High status, luxurious Style: Name brands, conservative, fashionable. Target market
  7. 7. Logo
  8. 8. Merchandise Ski Wear  Ski Jackets  Gloves  Ski suits  Ski goggles Sand Sports/ Cycling  Pants  Jerseys  Jackets  Goggles/glasses
  9. 9. Alexander McQueen will consist of the colors red, gold, black and white. This is a high end store, and it will have a strong emphasis on the merchandise displayed. Abu Dhabi seeks a glamorous and luxurious environment, and so does Alexander McQueen. Visual merchandising concept
  10. 10. Atmospherics Italian White Carrera Marble Polished Floor Tiles $13.20 (150) White by Devine Color and Gold Metallic by Ralph Lauren $47.98 (3) Boston Mill Colonial Collection Thin Bricks Flats $58.09 per box (30) Ultra Pure White Semi-Gloss Enamel Interior Paint $34.98 (5)
  11. 11. Atmospherics 4-Steel Wave Bar Track Lighting with Cylinder Glass $54.97 (11) Samsung H4000 Series 24” Class LED TV $149.99 (4) Music System Bose Sound Touch Stereo JC Series $1,199.00 Lithonia Lighting 3-Light 44.5in Track Lights $149.00 (10)
  12. 12. Displays Black Aluminum Hold Stands $69.52 (4) Conversational Signs Luxury this way.. Check out our new collection!
  13. 13. Mirror Mirror Platform/Riser Clothing Rack TVScreen Cash Wrap Window Display Entrance Clothing Rack TVScreen Clothing Rack Clothing Rack TVScreen TVScreen Fixtures Plan-o-gram
  14. 14. Mirror Mirror Platform/Riser ClothingRackClothingRack ClothingRackClothingRack Cash Wrap Window Display Entrance Track Lighting TrackLightingTrackLighting TrackLightingTrackLighting White Recessed LED WhiteRecessedLED WhiteRecessedLED Lighting Plan-o-gram
  15. 15. Fixtures Custom Bike Fixture $1,500 Custom Bike Tire Shelves $300 (2)
  16. 16. Wall Elevation Sketch
  17. 17. Mannequin White Abstract Male Mannequins $269.99 (2) White Abstract Women Mannequins $172.00 (3)
  18. 18. ‫ماكوين‬ ‫الكسندر‬
  19. 19. ‫ماكوين‬ ‫الكسندر‬
  20. 20. ‫ماكوين‬ ‫الكسندر‬
  21. 21. Window Design
  22. 22. The concept for the Dubai window design came from the idea of staying true to the Alexander McQueen brand identity, while also incorporating elements from the active wear extension brand and the culture of Dubai. Since active wear, with an emphasis on cycling, is the main focus of the globalization store, it was befitting to incorporate these elements into the window. These components include the multiple bicycle wheels down the center and the clothing attire for our two male mannequins. Since Dubai is such an elaborate country, the gold embroidered art pieces behind the mannequins were incorporated along with the gold satin that lined the floor. With all of these influences, it was still very important for us to make sure the original Alexander McQueen brand identity was not lost over seas. The sleekness and cleanliness of the window is a defining characteristic that will aid in maintaining our target market’s idea of Alexander McQueen apparel. Window Design Concept
  23. 23. This design is seen on architectural buildings in Dubai. Sand is added to the bottom to simulate the geographical location. A golden brick wall is on the back wall to add drama. A red wheel is placed hanging on the back wall to represent the sports wear. A gutra is added on the male mannequins head to related to the target market. Window Sketch
  24. 24. Our brand cares a taste of high class fashion never seen before. Our collections will always consist of a dark fantasy vision that we pursued to display to our consumers. Many look up to us for fashion influence, thus, we must continue to be at the top of our game for the latest trends. As fashion designers, fashion influencers, and fashion leaders our team of experts have merged romantic darkness to powerful skulls. Customers are simply attracted to our brand, and style of store design immediately. Store Evaluation
  25. 25. A lot goes into the retail environment, display, mannequins, lightning,  Its super expensive Location is key What we learned
  26. 26. The End

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