Enhancing your eLearning Marketing to Drive Growth

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Join Lambda's webinar and we'll show you how to use the Lambda Store to execute two of the “4Ps of Marketing” - pricing and promotion.

Technology

WWW.LAMBDASOLUTIONS.NET
Enhancing your eLearning
Marketing to Drive Growth
With The Lambda Suite
Presented by Lambda Solutions

1. Online Course Creation and Management Simpliﬁed
2. Enhancing eCommerce For Your eLearning Business With The Lambda Suite
3. Enhancing your eLearning Marketing to Drive Growth With The Lambda Suite (today)
a. How to deﬁne and manage pricing and discount codes
b. How to optimize SEO and Search for your website
c. How to use Social and Newsletters to drive education and awareness
4. Reporting and Analytics with Lambda Suite: December 12, 2019
Lambda Suite: 4-Part Series
3 | WWW.LAMBDASOLUTIONS.NET

Poll: Where are you with your eCommerce journey?
● We are just thinking about it
● Our LMS has some eCommerce features built-in and we use that
● We have a full, but separate eCommerce solution
● We have no need to sell eLearning
4 | WWW.LAMBDASOLUTIONS.NET

Agenda
1. Product Demonstration
● Deﬁne and manage pricing and discount codes
● Optimize SEO and Search for your website
● Use Social and Newsletters to drive education
and awareness
5 | WWW.LAMBDASOLUTIONS.NET

Poll: Who is your learning audience?
A. Internal training (employee)
B. External training
C. Both A & B
D. Other (add to question box)
6 | WWW.LAMBDASOLUTIONS.NET

Lambda Suite
eCommerce + eLearning + Analytics

Lambda Suite
8 | WWW.LAMBDASOLUTIONS.NET
Lambda Suite is a cloud-based solution that provides the ability to...
1. create your own website or link your store and catalog into your own website,
2. manage your eLearning catalog including online and live training and physical products,
3. collect payments using your desired payment methods and manage the cycle of orders,
4. deﬁne promotions including bundles, up-sells and cross-sells, and discount codes,
5. perform marketing tasks including managing newsletters and search engine optimization,
6. build, deliver, and manage online learning, and
7. analyze your business and learning data with full reporting and analytics.
Lambda Suite supports you with a team of implementation specialists, technical support
representatives, and customer success managers who are ready from the moment you start your
onboardinging process through continuous enablement - helping you maximize your growth.

1. Catalog Price Rules
2. Cart Price Rules
Pricing and Discount Codes
9 | WWW.LAMBDASOLUTIONS.NET

1. Search Engine Optimization
2. Search Synonyms
3. URL Rewrites
4. Site Map
Optimize SEO and Search
10 | WWW.LAMBDASOLUTIONS.NET

Basic SEO Guide
SEO
• SEO stands for “search engine optimization”
• Process of getting trafﬁc from the free, organic, or natural results on search engines
• Keys: Product Names & Meta Titles, Keywords, and Description
Site Map
• A ﬁle that provides information about the pages, videos, and other ﬁles on your site, and the
relationships between them. Search engines read this ﬁle to more intelligently crawl your site.
URL Rewrites
• Change any URL that is associated with it. Any links that point to the previous URL are redirected to
the new address.
Search synonyms
• Improve the effectiveness of catalog search is to include different terms that people may use to
describe the same item.
11 | WWW.LAMBDASOLUTIONS.NET

1. Reviews
2. Email Templates
3. Newsletters
4. Social
Social and Newsletters
12 | WWW.LAMBDASOLUTIONS.NET

Review
● How to deﬁne and manage pricing and discount codes
● How to optimize SEO and Search for your website
● How to use Social and Newsletters to drive education
and awareness
14 | WWW.LAMBDASOLUTIONS.NET

Using Lambda Suite to Manage your eLearning Business
Upcoming Webinars
1. Online Course Creation and Management Simpliﬁed (complete)
2. Enhancing eCommerce For Your eLearning Business With The Lambda Suite (complete)
3. Enhancing your eLearning Marketing to Drive Growth (complete)
4. Reporting and Analytics with Lambda Suite: December 12, 2019
15 | WWW.LAMBDASOLUTIONS.NET

Contact Us
Phone: 1.877.694.5289
Email: sales@lambdasolutions.net
Web: www.lambdasolutions.net
16 | WWW.LAMBDASOLUTIONS.NET

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Enhancing your eLearning Marketing to Drive Growth

1. WWW.LAMBDASOLUTIONS.NET Enhancing your eLearning Marketing to Drive Growth With The Lambda Suite Presented by Lambda Solutions

2. Presenter Stewart Rogers VP, Products

3. 1. Online Course Creation and Management Simpliﬁed 2. Enhancing eCommerce For Your eLearning Business With The Lambda Suite 3. Enhancing your eLearning Marketing to Drive Growth With The Lambda Suite (today) a. How to deﬁne and manage pricing and discount codes b. How to optimize SEO and Search for your website c. How to use Social and Newsletters to drive education and awareness 4. Reporting and Analytics with Lambda Suite: December 12, 2019 Lambda Suite: 4-Part Series 3 | WWW.LAMBDASOLUTIONS.NET

4. Poll: Where are you with your eCommerce journey? ● We are just thinking about it ● Our LMS has some eCommerce features built-in and we use that ● We have a full, but separate eCommerce solution ● We have no need to sell eLearning 4 | WWW.LAMBDASOLUTIONS.NET

5. Agenda 1. Product Demonstration ● Deﬁne and manage pricing and discount codes ● Optimize SEO and Search for your website ● Use Social and Newsletters to drive education and awareness 5 | WWW.LAMBDASOLUTIONS.NET

6. Poll: Who is your learning audience? A. Internal training (employee) B. External training C. Both A & B D. Other (add to question box) 6 | WWW.LAMBDASOLUTIONS.NET

7. Lambda Suite eCommerce + eLearning + Analytics

8. Lambda Suite 8 | WWW.LAMBDASOLUTIONS.NET Lambda Suite is a cloud-based solution that provides the ability to... 1. create your own website or link your store and catalog into your own website, 2. manage your eLearning catalog including online and live training and physical products, 3. collect payments using your desired payment methods and manage the cycle of orders, 4. deﬁne promotions including bundles, up-sells and cross-sells, and discount codes, 5. perform marketing tasks including managing newsletters and search engine optimization, 6. build, deliver, and manage online learning, and 7. analyze your business and learning data with full reporting and analytics. Lambda Suite supports you with a team of implementation specialists, technical support representatives, and customer success managers who are ready from the moment you start your onboardinging process through continuous enablement - helping you maximize your growth.

9. 1. Catalog Price Rules 2. Cart Price Rules Pricing and Discount Codes 9 | WWW.LAMBDASOLUTIONS.NET

10. 1. Search Engine Optimization 2. Search Synonyms 3. URL Rewrites 4. Site Map Optimize SEO and Search 10 | WWW.LAMBDASOLUTIONS.NET

11. Basic SEO Guide SEO • SEO stands for “search engine optimization” • Process of getting traffic from the free, organic, or natural results on search engines • Keys: Product Names & Meta Titles, Keywords, and Description Site Map • A file that provides information about the pages, videos, and other files on your site, and the relationships between them. Search engines read this file to more intelligently crawl your site. URL Rewrites • Change any URL that is associated with it. Any links that point to the previous URL are redirected to the new address. Search synonyms • Improve the effectiveness of catalog search is to include different terms that people may use to describe the same item. 11 | WWW.LAMBDASOLUTIONS.NET

12. 1. Reviews 2. Email Templates 3. Newsletters 4. Social Social and Newsletters 12 | WWW.LAMBDASOLUTIONS.NET

13. DEMO

14. Review ● How to deﬁne and manage pricing and discount codes ● How to optimize SEO and Search for your website ● How to use Social and Newsletters to drive education and awareness 14 | WWW.LAMBDASOLUTIONS.NET

15. Using Lambda Suite to Manage your eLearning Business Upcoming Webinars 1. Online Course Creation and Management Simpliﬁed (complete) 2. Enhancing eCommerce For Your eLearning Business With The Lambda Suite (complete) 3. Enhancing your eLearning Marketing to Drive Growth (complete) 4. Reporting and Analytics with Lambda Suite: December 12, 2019 15 | WWW.LAMBDASOLUTIONS.NET

16. Contact Us Phone: 1.877.694.5289 Email: sales@lambdasolutions.net Web: www.lambdasolutions.net 16 | WWW.LAMBDASOLUTIONS.NET

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