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Landing page

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Landing page

  1. 1. Landing Page
  2. 2. What We will cover • Leads • Leads generation and Leads magnet • The funnel • Conversion rate • Landing pages • What are the elements of good landing page • Tools to build landing page • Questions
  3. 3. Leads In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle. Give an example of potential leads for your business??
  4. 4. leads generation and Leads magnet • Validation • Sales leads generation Leads magnet • Cheat cheat • Video tutorial • Chapter • 1 day recipe • Report • …. Think of what can help you to generate leads for your business?
  5. 5. The funnel and Conversion rate
  6. 6. AARRR Framework Acquisition Activation Retention Referral Revenue
  7. 7. Landing pages single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
  8. 8. Responsive & Fast
  9. 9. Elements of good landing page • Headline • Subhead line • Feature graphic • Social proof • Testimonials • Video • Call to Action What about your landing page?
  10. 10. Tools to build landing page • HTML • WordPress • Unbounce • Instapage • Wishpond • Leadpages • Squarespace • Netlify Cons: • Not the cheapest option • Slight learning curve • Not a tool for beginners Pros: • Fully featured • Great templates • Powerful, flexible editor • Best A/B testing options among these tools Pick your option?
  11. 11. Tracking your website traffic • Google Analytics • Google AdWords • Facebook Pixel • Hot jar • Shorter links
  12. 12. Basics on websites • Web hosting • Domain • Database • HTML • WordPress • Cloud
  13. 13. Questions? You can find answer for most of your questions on Google
  14. 14. Thank you!

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