Más contenido relacionado


SM Upload.pptx

  1. STRATEGIC MANGAMENT IA-1 19BMSR0011 – Nisha Ramdas 19BMSR0013 – Ameya Kamath 19BMSR0140 – Oormila Uthaman 19BMSR0217 – Akshay Krishnadas 19BMSR0220 – Melwin Manoj SWOT and Porter's Five Force Analysis of Samsung, Walmart and Netflix
  2. SWOT ANALYSIS OF SAMSUNG STRENGTHS 1. Dominates the Smartphone Market - Samsung has dominated the smartphone market for years. 2. Research and Development - The foundation of Samsung has always been on Innovative research and development. 3. Award Winning Brand - Samsung’s position as a pioneer for innovation is backed with credibility. Samsung has won many awards for its offerings. 4. Stronghold in the Asian Markets - Samsung retains a stronghold in the Asian markets, particularly India and China. WEAKNESSES 1. Product Failures - Any product that threatens the life of consumers erodes confidence and trust in the company. 2. Hereditary Leadership - Since its founding, Samsung has always been under the leadership of the family for three generations. 3. Decline in Smartphone Sales - Samsung has been experiencing a decline in smartphone sales since 2017.
  3. OPPORTUNITIES 1. Diversification and Acquisitions - It is critical that Samsung avoids the mistake of being limited to just one marketplace. 2. Introduce Innovative Products - The smartphone sector is highly dynamic, with the latest trends going out of style in an instant. 3. 5G Technology - As the world moves to 5G, Samsung has the capacity and know-how to exploit this opportunity. THREATS 1. Increased Competition- Competition from opponents especially from those within the consumer electronics, smartphone products, and computing industries has reached a record high. 2. Rise of Counterfeiting- According to numerous research studies, Samsung is by far the most counterfeited phone brand. 3. Patent Infringement Controversies - Samsung has been involved in controversies that have threatened its business.
  4. SWOT ANALYSIS OF WALMART STRENGHTS 1. Global presence – Walmart has 11,484 stores and clubs operating in 27 countries under three business segments: Walmart U.S., Walmart International, and Sam’s Club. 2. ‘Every Day Low Prices’ strategy – Walmart uses an Everyday Low Price (EDLP) pricing strategy in their revenue model. 3. Effective adoption of e-commerce – Mostly, the company depended heavily on instore sales. Walmart’s sales increased to an all-time high during the pandemic. WEAKNESSES 1. Employee treatment and working conditions – Walmart has received criticisms and lawsuits several times regarding its workforce. 2. Gender discrimination – A lawsuit was filed against Walmart in 2007 that allegedly claimed gender discrimination in job opportunities at Walmart. 3. Imitation – Walmart’s business model can be easily copied.
  5. OPPORTUNITIES 1. Expansion to other markets – Walmart can gain the opportunity by expanding its business to the markets which are not yet ventured. 2. Home Delivery Improvements - Walmart’s biggest competitor Amazon has developed this feature so much that Walmart lacks behind it. 3. Additional Food Sections - Walmart does not sell fresh food as in a grocery store. If it does, it can also challenge and be a competitor to supermarkets. THREATS 1. Small-scale online e-commerce companies – Many small-scale and individual online selling companies have entered the market offering similar products at similar prices on their websites. 2. Technical issues on the website – Customers have complained many times that there are some technical issues with Walmart’s website. 3. Copies of its Strategy and Business Model - Most of the world’s biggest retailers actually take their business models from Walmart. Retailers such as Target, Costco, TESCO and Carrefour accepted and adapted these methods into their business models as well.
  6. SWOT ANALYSIS OF NETFLIX STRENGHTS 1. Exponential Growth – In the past ten years, Netflix has become an influential brand for online streaming content not only in the US but across the world. 2. Global Customer Base – There are over 167 million subscribers of Netflix, and it gives the company a strong bargaining power with the studios for securing exclusive content. 3. Originality – Netflix has been producing original content over the years with the highest quality WEAKNESSES 1. Limited Copyrights – Netflix does not own most of its content, and this affects the company negatively. 2. Increasing Debt – Netflix keeps adding to its long-term debt to fund new content. The increase in debt every year is a major weakness. 3. Over-dependence on the North America Market – Even though Netflix operates globally, it relies heavily on the North American market. This is a major weakness because the North American Market is nearing saturation. Company Name- Netflix Inc. CEO- Reed Hastings, Ted Sarandos (co- CEO) Year Founded- 1997 Founder- Reed Hastings, Marc Randolph
  7. OPPORTUNITIES 1. Low – Price Mobile Streaming Option – Netflix can offer a lower-priced option to entice and retain subscribers in the international market. 2. Exploit Ad-Based Model – Netflix can boost its revenue by adopting an advertising-based business model. 3. Expand Global Customer Base – With such a huge current subscriber base, Netflix can tap into many other countries and expand its services and subscribers. THREATS 1. Competitive Pressure – Netflix is not the only one which provides digital streaming around the world. Its competitors keep increasing every year. 2. Piracy – Digital piracy is still at its peak as thousands of people around the world find ways of downloading media content because of high monthly costs which they cannot afford. 3. Market Saturation – Netflix will find it harder to add new subscribers in the future due to market saturation.
  8. Porters Five Force Analysis of Samsung: 1. Competition: The electronics manufacturing industry is massive with an annual revenue of over 1 trillion USD. 2. Bargaining Power of Buyers: It is highly strong because of the options available to the consumers such as Apple, HTC, Huawei etc. 3. Bargaining Power of Suppliers: The suppliers have moderate bargaining strength as they have invested massively and it’s not possible for the suppliers to run the operations without supplying to these giants. 4. Threat of New Entrants: It is low because of many factors that create a hurdle for those new entrants. 5. Threat of Substitutes: It is high as technology is continuously evolving and it has replaced and developed the substitutes of different products. Porters Five Force Analysis of Walmart: 1. Competition: The intensity of the rivalry among the retail industry is very high and fierce with various players such as Target, Costco, Sears etc. 2. Bargaining Power of Buyers: The consumers do not often have high bargaining power as individual consumers usually do not make big purchases. 3. Bargaining Power of Suppliers: It is very insubstantial in Walmart’s case, mainly because of the scope and size of the business. 4. Threat of New Entrants: It is very low as it exerts the medium level of pressure on Walmart. 5. Threat of Substitutes: Threat of the substitute products is a weak force for Walmart and irrelevant because of the broad range of items sold by the retailer.
  9. Porters Five Force Analysis of Netflix: 1. Competition: The media and entertainment industry have intense level of competitive rivalry with Amazon being the main direct competitor. 2. Bargaining Power of Buyers: The industry dynamics allows the customers to have a high level of bargaining power over the service providers. 3. Bargaining Power of Suppliers: The suppliers can be viewed as holding high bargaining power owing to the few numbers of entities producing media and entertainment-based content. 4. Threat of New Entrants: The presence of new entrants become a threat when the industry has dynamics that support the business to become well established and profitable. 5. Threat of Substitutes: The substitute products pose moderate level of risk in the media and entertainment industry such as rental DVD’s and online streaming.