Here are the key points about personalization I gathered from the presentation:- Personalization is about more than just adding a name - it's interpreting customer behavior and creating easy access to relevant information. - With tools like Sitecore, companies can track and analyze customer visit data and behaviors to continually update customer profiles in real-time. - The site can then react and deliver personalized experiences based on the customer's evolving behavioral profile and inferred intent. - Rules-based personalization allows delivering different experiences and content based on things like campaign exposure, search keywords, areas of interest, and more. - As technology enables more real-time insights into customer behaviors, personalization is becoming fundamental to business success, driving
The document discusses personalization and how it has evolved from simply adding a customer's name to understanding their behavior across channels and devices. It outlines the new customer journey and how personalization with Sitecore can interpret behavior to provide relevant experiences. The future of personalization is described as understanding customer intent and engaging customers on an individual level in real-time across every touchpoint.
Ähnlich wie Here are the key points about personalization I gathered from the presentation:- Personalization is about more than just adding a name - it's interpreting customer behavior and creating easy access to relevant information. - With tools like Sitecore, companies can track and analyze customer visit data and behaviors to continually update customer profiles in real-time. - The site can then react and deliver personalized experiences based on the customer's evolving behavioral profile and inferred intent. - Rules-based personalization allows delivering different experiences and content based on things like campaign exposure, search keywords, areas of interest, and more. - As technology enables more real-time insights into customer behaviors, personalization is becoming fundamental to business success, driving
When and Why We Use Legal Services at Sitecore development Companybiztechnosys
Ähnlich wie Here are the key points about personalization I gathered from the presentation:- Personalization is about more than just adding a name - it's interpreting customer behavior and creating easy access to relevant information. - With tools like Sitecore, companies can track and analyze customer visit data and behaviors to continually update customer profiles in real-time. - The site can then react and deliver personalized experiences based on the customer's evolving behavioral profile and inferred intent. - Rules-based personalization allows delivering different experiences and content based on things like campaign exposure, search keywords, areas of interest, and more. - As technology enables more real-time insights into customer behaviors, personalization is becoming fundamental to business success, driving (20)
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Here are the key points about personalization I gathered from the presentation:- Personalization is about more than just adding a name - it's interpreting customer behavior and creating easy access to relevant information. - With tools like Sitecore, companies can track and analyze customer visit data and behaviors to continually update customer profiles in real-time. - The site can then react and deliver personalized experiences based on the customer's evolving behavioral profile and inferred intent. - Rules-based personalization allows delivering different experiences and content based on things like campaign exposure, search keywords, areas of interest, and more. - As technology enables more real-time insights into customer behaviors, personalization is becoming fundamental to business success, driving
2. Simon Abrahams
Head of Market Strategy
Hybrid Hosting:
Enabling You To Deliver Amazing
Online Experiences
June 19, 2014
How Wimbledon is using big data to
engage millions
3. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Key Take-Aways
• Sitecore delivers the most outstanding customer
experiences
• Lab are total experts at delivering Sitecore
• Hybrid Hosting is the ideal foundation to enable you to
deliver amazing online experiences
3
4. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
4RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Who Is Rackspace?
5. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
*All material and content provided is privileged and confidential
5
22. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Key Take-Aways (again!)
• Sitecore delivers the most outstanding customer
experiences
• Lab are total experts at delivering Sitecore
• Hybrid Hosting is the ideal foundation to enable you to
deliver amazing online experiences
22
24. Matt Pilgrim
Partner & Alliances Director – Sitecore UK
@matt_pilgrim
Know every customer.
Own every experience.
Put your website at the center
of your digital marketing strategy
26. 26
who we are
Sitecore allows you to have meaningful conversations with your customers online. Build personalised
experiences, improve brand loyalty and monitor and manage your digital marketing efforts all from one
platform. Sweet.
600+employees
50countries
21awards
11years in business
6moustaches
3000customers
500
8000developers
1000partners
1solution
social butterflies geekscoffee lovers
5 450
35. Full, Immersive
experience
Make changes to profile, view
extended content, download forms
and information, full presentations
and videos
Second screen experience
Perhaps a 15 minute engagement period,
likely to be a second screen, download
content to read offline, video information,
engagement could be influenced from
other channels
3 minute experience
Information snippets, profile information.
Social integration and location based services.
Surface content that is considerate of the real
estate
Relevant content
36.
37. Connected Customer Stories
How can we use Sitecore to create a connected customer engagement story across
multiple channels?
Anonymous Visitor Campaign Tracking
Rules Based
Personalisation
Account Creation
CRM ConnectivitySocial ConnectedOffline Interaction
Predictive
Personalisation
38. Mobile is a big opportunity for
Digital Marketers
Insightful view of your target audience
Endless opportunity to be relevant
New ways to start a conversation
58. The New Customer Journey
Search on
Google
Purchase
Google
competitors
Limited time
offer
Download/
view
related
content
Conversations
online
around
content
Watch
video
I want
to buy…
How do I
decide?
Visit
website
Read
3rd party
review
Receive
email
offer
Orchestrated Marketing
Based on
keywords, make
Recommendations,
Show relevant images
Email based on
areas of interest
from last web visit
Recommend
Links or content in
follow-up email
Visit
Facebook
page and
Like
30 day e-coupon
To increase urgency
Ask
peers
Share and like
content – not
necessarily around
core product/service
71. Econsultancy report
85% of respondents said it is fundamental to their future
business success to provide experiences that are
responsive to customers based on real-time
behaviours.
Furthermore, those that are currently implementing real-
time marketing reported a 26% uplift in their conversion
rate on average.
72. The Future
Customer engagement will become more
important than ever as businesses realise
the importance of reaching out to people on
an individual basis
Just a few months ago…
Reference other speakers
Mobile phone buzzing fact
Not talking about if you like this then that
Or showing a welcome back Tom message on login
Next level personalisation that results in alignment with customers and them coming back to your site again and again
90% of ALL DATA created in the last 2 years!!!
This is on an upwards trajectory
We now have watches, cars, glasses that are creating data at phenomenal rate
We had Moore’s law computing power doubling every two years (roughly) which has now stopped and looks to be every 3 years
There’s now so much noise, there’s so many channels AND technology adoption is changing so quickly
The companies that deal with this change and use of data that is created will separate themselves
So as a contrast what was it like before? Seeing as we’re in a private screening room I thought I’d show a short video…
When you had fewer place to go to buy that product
When the seller had more information than the customer
Now the customer quite often has more information than the seller
Customers now have information in abundance
It’s about creating clear easy pathways to that
Attunement – really understanding what your customers want, what they are talking about, how they talk about it
Buoyancy – creating experiences and conversations online that are two way and across all my devices
Clarity – stripping back and simplifying your message so that it gets through to me with all this noise
Channels across the different sites and devices
Engagement from campaigns, offers and messaging
AND Intelligence collected on the back of this that allows us to improve and evolve our offering
This leads into a customer journey that is far from straight forward
Being able to provide relevant content and conversations at each of these stages is the challenge
The age of the customer is about putting them at the centre, It’s about a much deeper understanding of your customers
Just because you can now contact me across all these channels it doesn’t mean I want to be sold to on every single one!!
This mass market approach has changed dramatically due to the amount of data available, consumers want personalised easily accessible content
Important to remember that it’s a relationship you’re trying to build online
There is a natural flow to conversations online
Jack Daley bike shop
Remembering where you left off
Speaking the same language
Travel industry – kids, holiday type, destination etc
For example the information you get when a user complete a search on your site
If someone has entered they have children in a search field and you’re not tailoring the content to show family
Communication discussion point – is it helping or hindering
Privacy discussion point – value exchange for information AND trust that you will use it in the right way
World is changing
Delivering experiences that are customer centric is now hugely important
I was headed out to a conference in NY
While on the plane I tweeted “can’t wait to get to hotel. Hope to have lunch at the Spotted Pig and watch the Knicks play tomorrow”
A few hours later as I walked into the hotel I was exuberantly greeted
“Welcome Mr Head, we’re so glad you’re here. We saw your tweet. The restaurant you wanted to try? We have a table for you.
And the tickets for tomorrows game, they are in your room ready for you”.
A dream travel experience, right?
Alas it was a dream. Instead I was just handed my keys during check in.
But it could of happened and what if we took this as the benchmark, what if we tried to achieve this. What impact would that have on our customer advocacy. That’s what we strive for here at Lab.