1. What is an channel ident?
An ident is a identification
of a channel.
2. History of idents?
Idents have changed a lot over time since they where first developed
. CutieBoi Smilez blog says ‘idents have been transformed from
being still, black and white images to more experience colours seen
today’ We know idents have changed because technology has
improved over time. As a result idents have improved as well.
Above is an example of an Above is an example of a more
old black and white ident current ident from the BBC
from the BBC in the 50’s. look how much they have
This is the BBC’s first ident! developed!!!
3. What is the purpose of
idents?
Make money
To remind people To attract
what channel their more views
on and to remind
them what
programme is about
The purpose Re-branding
to start.
of idents of the
channel
Differ from
competition
To identify
Breaks up channel
schedule
4. What is the purpose of the
BBC’s ident? :
The main purpose of this was to identify the British
Broadcast Corporation service.
CutieBoi Smilez says ‘I believe the purpose for the
logo/ident was to persuade and inform viewers about the
BBC Channel and its services’
Therefore, viewers would watch the BBC’s channel and it
would grow in popularity and make more money.
5. What is the purpose of
this channel 4 ident?
The purpose of this channel
ident is also to help the
viewer’s identify channel 4. We
know this because we see
channel 4’s logo in the center.
This also helps as it reminds
the viewers what channel their
on.
6. What is the purpose of
ITV1’s ident?
Now we have been though some can you name
some of the possible purpose’s of ITV1’s ident?
http://www.theidentgallery.com/player.php?id=ITV1-2010-ID-BASKETBALL-1
7. What is the design of an
ident?
Usually idents have a time frame of 20- 30 seconds.
The tempo usually gets you ready for the programme that is about to begin.
Ident are either informative or entertaining or they can be both.
The density is usually kept to a minimum. The information comes from the
voice overs.
They usually have different settings and times. For instance, some can be set
in the past, present or future
Audience interaction with viewers.
Usually idents take the space of the whole screen to get your full attention.
10. What is the design of this
ident?
This ident is designed for pre-
school aged children. The
design attracts this target
audience because of the
animations and the bubble
writing that are very child
like.
Overall this ident is friendly,
childish and some children
may find it funny.
11. Question time!!!
What is the definition of an ident?
Can you name at lest 3 purposes?
What is the usually time frame of a ident?
What did I say was the was the target audience for the
Cbeebies ident? And what was my explanation for this?
What did I say was the purpose of channel 5’s Dallas
ident?
13. Analysis of channel 5’s
ident Dallas
This ident was made for channel 5. The purpose of this ident is to inform viewers about the
return of the new Dallas. In this ident we see a skyline of tall, towering skyscrapers with the
sun shinning on the skyscrapers. As a result we can relate this to the setting of Dallas, Texas
as we know the place looks like this. The skyscrapers are also used to show the characters.
We see towards the end of the ident that the channel 5 logo is in the middle of the ident. This
helps remind the audience what channel their on. Also, logo is placed the center to separate
the Ewing siblings and their sons to portray the continuous traditional fighting over money
and oil. The density is kept to a minimum and rhetorical questions are used relating to the old
Dallas: ‘Is JR still Mr. Nasty? Is Sue Ellen still rocking those shoulder pads? Is the oil still
raining down?’ This helps attract the viewers and the word ‘still’ helps the audience try and
compare the old Dallas to the new Dallas.
The tempo is the upbeat theme tune of Dallas that is used to get the viewers to prepare to
watch the new Dallas. The ident has a time frame of 20-30 seconds.The ident takes up the
whole space of the screen to get our full attention.
This ident is aimed at people that are 40+ because the ident mainly relates to the old Dallas
which was 21 years ago. However, in this ident we see Dallas is much more modern because
the skyscrapers look modern and the character’s have got older. As a result this attracts a
younger generation.
14. Analysis of BBC’s first
ident
This ident was made for the BBC in the 50’s. This ident is informative.The purpose of this
ident is to identify the British Broadcast Corporation service. In this ident we see airwaves
and lighting bolts with a circle in the middle to represent the world. Naomibillington says
‘The lightening shapes suggest ideas of airwaves and electricity to show that the BBC are
high tech. The circle in the center of the design suggests that the BBC are worldwide and
create programming for an international audience. 'As a result, this ident gives the
impression that the BBC are a sophisticated corporation and that they have advance
technology and are worth using this channel. The BBC ident is clear and bold with the ident
in the center taking up the whole space so it attract attention straight away. The ident has
the BBC written at the bottom of the ident. This is to remind us what channel we are on.
The ident has a time frame of 20-30 seconds.The density is usually kept to a minimum. The
information comes from the voice overs. This ident does not have a tempo as it is was
produced in the 50’s when our technology was not as advance as now.
The target audience for this ident are people aged about 50+ because this ident is more
mature, sophisticated and younger people may find this ident boring and not very
entertaining.
15. Analysis of
Cbeebies ident
This ident was made for the BBC’s Cbeebies. The purpose of this ident is to mainly attract the target audience
which is pre-school aged children who would find this ident entertaining. However, this ident would also have to
attract parents so parents would see if this channel is appropriate for their children to watch. In this ident we see
childish animations. This would attract the target audience because a pre-school child would find this silly.
Therefore, it would be entertaining to watch and possible make them laugh. In this ident we also see bubble writing
that matches the animations. The bubble writing comes across as very childish and the writing almost looks like it is
apart of the animation as it’s the same shape and colour as the animations. As a result this looks very childlike and
fun to children. At the bottom of this the bubble writing we see the BBC logo. This is more to remind the parents
that their children are watching a channel form the BBC.
The ident has a time frame of 20-30 seconds. The density is usually kept to a minimum. The information comes from
voice overs. The tempo is playful and upbeat and is used to remind the children of what channel they are watching,
Cbeebies is repeated is a funny voice. The voice is in a funny tone to try and get children to copy the voice their
listening to. As a result the more this ident comes up the more the children would keep on repeating what the
channel is called so it would help them remember the channel.
Overall, this ident is childish, funny and friendly and this makes it perfect for pre-school aged children. As a result
parents can see this is an appropriate channel to allow their young children to watch.
16. Bibliography
Imjustcreative. Graham Smith [online] (Lasted updated 16th August c2006-2012) available at
http://imjustcreative.com/visual-history-of-bbc-television-logos-and-identsfrom-1953/2010/05/20/. [acessed on 5th
October 2012]
naomibillington [online] (Last updated 9th January 2012) Available at:
http://naomibillington.wordpress.com/2012/01/09/unit-32-designing-idents-for-television/. [accessed 5th October 2012]
The ident gallery [online] (last updated 3rd October 2012) available at http://www.theidentgallery.com/five-2012-
special.php [accessed on 12th November 2012]
The ident gallery [online](last updated 2012) avalible at http://www.theidentgallery.com/player.php?id=FIVE-2012-ID-
DALLAS-1[accessed on 12/11/12]
The ident gallery [online] (last updated 18th July) available at http://www.theidentgallery.com/c4/2004/C4-2007-ID-TAXI-
4.jpg[accessed on 7th November 2012]
The ident gallery [online] ( last updated December 11th 2009) available at
http://www.google.co.uk/imgres?q=cbeebies+ident&um=1&hl=en&safe=active&client=safari& [accessed on 7th november
2012]
The ident gallery [online] (last updated 16th August 2012) available at http://www.theidentgallery.com/itv1/2010/ITV1-
2010-ID-GARDEN-1.mp4[accessed on 12th November 2012]
The ident gallery [online] (last updated 16th August 2012) available at
http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-DOGS-1[accessed on 12th November 2012]
The ident gallery [online] (last updated 18th July 2012) available at http://www.theidentgallery.com/itv1-
2010.php[accessed on 13/11/12]
The ident gallery [online] (last updated 16th August 2012) available at http://www.theidentgallery.com/player.php?id=ITV1-
2010-ID-BASKETBALL-1[accessed on 15/11/12]
Editor's Notes
Here are some modern idents:http://www.theidentgallery.com/itv1/2010/ITV1-2010-ID-GARDEN-1.mp4http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-DOGS-1http://www.theidentgallery.com/player.php?id=FIVE-2012-ID-DALLAS-1
