By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.
11. Remember Why People Use Social Media
• To post updates to their
friends and family
• To share pictures and videos
• To market themselves
• To learn about things to do
• To have fun
12. Breaking Through the Social Interaction
How do we provide value that will be compelling compared to this?
13. Your Mission, Should You Choose to Accept It…
Engage your constituents in a truly social way!
29. What Does It Mean to Provide Value?
What can you provide for people
online that they will care about?
• What services can you offer?
• Can they volunteer online?
• Can this be a portal to
involvement- events, community
building, etc.?
• What info can you share?
Before each post, ask yourself: is this providing value?
35. Get People “In The Door”
• Ask constituents to invite friends
• Ask influencers to promote your
page
• Include a link in emails and on
website
• Include on business cards,
email signature
• Do a campaign with an incentive
• Create a contest - photo
contests work great
• Tell people!
48. Take Action: Encourage People To Do Stuff
• Attend events
• Register for classes
• Participate in competitions
• Meet new people
• Come to lunch
• Be social…in person
54. Develop Content Based on the Pyramid
Take
Action
Interact
Listen and Respond
Attract Followers
What will you do at each stage to provide value?
55. Devise a Weekly Plan for Content
Sun Mon Tue Wed Thu Fri Sat
Highlight a
community
member
Share a
story or
powerful
image
Share a
community
event
posting
Share a
resource
Promote
event
Respond to
questions
Info about
advocacy
issue
Promote
program
Put up
resource &
ask for
shares
Solicit
recs.
Ask a
question
Respond to
questions
Respond to
questions
Respond to
questions
Respond to
questions
56. Collaborate To Avoid Duplication
Create a forum to share best practices & ask questions!