1. PR industry’s market overview
2011 - 2012
Ieva Stūre
• Komunikāciju aģentūra/Edelman
Affiliate
• Member of Latvian Public Relations
Consultancies Association
Date: 12th of November, 2012

2. Market data (2010 vs. 2011)
Source: Lursoft un 7guru „Latvia’s PR industry in cross-
section” sk. 30.10.2012. no
http://www.7guru.lv/uploads/free/lielais_grafiks_270
9.jpg
Apgrozījums 2010.
gadā
Apgrozījums 2011.
gadā
Rentabili
tāte
2010/ %
Rentabili
tāte 2011
/ %
Peļņa 2010
Peļņa pēc
nodokļiem
2011
Darbinie
ku skaits
Hill and Knowlton 738652 799659 -1 4.41 -10837 14278 16
P.R.A.E. Sabiedriskās attiecības 699018 752179 8 22,66 53088 52198
Mediju Tilts 656771 906402 3 26,41 19671 141440
Baltijas komunikācijas centrs 551135 674265 1 7.54 4741 16707
Repute 544826 613250 4 1,84 24229 2392.00
Hauska& Partner 527049 637152 16 33,39 82345 47446
MRS Grupa 499234 466347 12 8,13 57863 10951
Komunikāciju aģentūra 465438 482804 20 64,15 94836 84267
Nords Porter Novelli 329024 337106 30 85,59 99160 174196
Deep white 321542 314009 23 29,44 75266 43302 10
Eko media 264651 299055 3 5,29 7645 4981 5
PR STILS 261013 332205 3 21,7 7163 22722 11
Jazz Communications 211946 145081 20 56,56 43444 22996
PR Studio 209878 312215 4 23,93 9330 9545 1
Prospero 189394 192514 9 45,38 16224 14106 2
Baltic Communication Partners 162297 140845 -2 -9,23 -2691 -4780 5
Divi gani 159162 102079 -5 -10,28 -8577 -2223 3
Comperio 126806 85572 1 17,18 1496 1284 1
BPR PR 123797 101724 14 3,1 16890 1633 6
2c 70174 108184 24 11 16498 7682 2
IZMAIŅAS 7111807 7802647 187 387,2 607784 639735
TOP 20 SA uzņēmumu apgrozījuma, peļņas un rentabilititātes dati 2011. gadā
Turnover
2010
Turnover
2011
Profitability
2010/2011, %
Profitability
2010/2011, %
Employ
ees
Changes

3. Market data: 2010 vs. 2011
1. 10-15% growth of
turnover on average
2. Profitability of the
industry 2x higher
3. Major market
players outpace the
smaller companies Image courtesy of duron123/ FreeDigitalPhotos.net

4. Main trends, 2011 - 2012
Image courtesy of Ambro/ FreeDigitalPhotos.net

5. New faces in
agencies
PR
professionals
move to in-
house
New market
players
Nords Porter Novelli;
Komunikāciju
aģentūra/Edelman Affiliate;
Hauska & Partner; Repute;
Deep White, etc.
Merger: PR Stils & Versus
Gray
Changes: Hauska & Partner
New company: McCann
Consulting

6. New faces in
agencies
PR
professionals
move to in-
house
New market
players
LESSONS LEARNED :
1. It’s people’s business
2. Growth depends on
staff’s high consultancy
skills
3. Paradox: PR study
programs’ popularity vs.
shortage of high-level
graduates
WAR ON
MONEY

7. WAR ON REPUTATION
Fierce competition
in
telecommunication
industry From publicity to
CSR, Internal Comm,
Crisis Comm, Digital
comm
Politicial
communication:
infotainment
First mass-scale
crisis in social media
Images: youtube.com (Latvijas Reklāmas
asociācija); 7guru.lv; IR.lv

8. WAR ON REPUTATION
Images: youtube.com (Latvijas Reklāmas
asociācija); 7guru.lv
Fierce
competition in
telecommunicati
on industry
From publicity to
CSR, Internal
Comm, Crisis
Comm, Digital
comm Politicial
communication:
infotainment
First mass-scale
crisis in social
media
LESSONS LEARNED:
«The world scarier than ever because our enemies are now in
the shadows»
M, MI6 section chief; James Bond «Skyfall»

9. Thank You!
Questions?
For further discussions:
Ieva Stūre
E: ieva.sture@ka.lv
T: @ieva_sture