1.
Ninja Track
A total-wellness solution for working professionals to improve posture and health

2.
Team
Nikhil Kapur
EL, MBA
Keith Tay
EL, Tech
Ellen Do
PI, Director, CUTE
Yuichiro Katsumoto
PI, Dy. Director, CUTE
Margaret Ong
Neo Kok Beng
Fabian Lim
Daniel Leong

3.
50% of our waking
life is now spent in
front of screens
Average
Singaporean works
2307 hours a year

4.
8 out of 10 people
suffer from back
pain at some point
of their lives
1 out of 4 people
in US suffer from
chronic back pain
as we speak

5.
“I stretch”
“I get up and walk a little”
“When I can remember”
“If I have the time”
“Not sure whether I am doing it right”

6.
Ninja Track
Posture
Tracking
Exercise
Alerts
Fitness
Tracking
Social
Connect

7.
NinjaTrack Products
Products
Foot Sole – Weight Distribution System
Belt – Motion Sensing System
Mobile App – Analytics Engine
Stage of Development
Prototype in Progress

8.
Market Size
Age 25-35
Income $50,000+ p.a.
Problem 8 hours on PC
Acute back problems
Motivation Work before Health
Tech Friendliness High
Influencers Friends/Doctor
Exercise Regime Irregular (once/twice a week)
Target Features Posture Tracking, Step Count, Calorie
Go-to-Market e-Journals (Tech-in-Asia), e-Retailers (Courts)

9.
Market Size
Potential Market
Size
$400mn
Crowdfund for
Lumo Lift
$1mn
Back-pain
treatment in US
$23bn

10.
The Journey
10
weeks
60
interviews
8
countries
Customers
Experts
Major Pivot

11.
BMC - RHS

12.
BMC - LHS

13.
BMC - Bottom
$100 - $150 per unit
4mn devices potential market
$50 per unit
Material, Payroll, Marketing

14.
Competition
Stridalyzer Upright Lumo
Release April 2015 Jun 2015 Released
Price $75 $89 $100
Sales $30K $ 150 K $1 M
Focus - Running Posture
- Activity
- Posture - Posture
- Activity
USP Run Tracking Vibration
Lower Back
Posture Coaching
Fashionable Tech
Gap No Walking Posture
Recommendations
Adhesive
Bulky
Magnet Clasp fails
Highly Targeted
Tech Accelerometer +
Strain Gauge
Accelerometer +
Strain Gauge Algos
Sensor (Unknown)

15.
NinjaTrack
A total-wellness solution for working
professionals to improve posture and health.
Towards a better life.
Contact us at: nikhil.kapur@u.nus.edu, keithtayzs@gmail.com

16.
LLP Day 1
Ninja Track Hinge Design Applications
Entertainment?
Fitness?
Health?

17.
LLP Journey
Week 1
No Problem-Solution Fit
Week 2
Problem Identified:
Back Pain
No Problem-Solution Fit
Week 5
Solution Identified:
Posture Tracking
No Product-Market Fit
Week 7
Product-Market Fit

18.
Interviews
74%
9%
17%
Working Professionals Students Experts

19.
Key Lessons
Solve the
customer
problem
Find a
BeachHead
No Age
Demographics
Employ Lean
Methods
It’s fine to
Pivot