Myth-busting! Customer & Program Analysis

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Library Leadership & Management Association (LLAMA), American Library Association (ALA)

One of the presentations shared during the 2010 ALA Annual meeting. The program hosted by LLAMA - MAES was called " Myth Busting: Using Data to Challenge Assumptions". Speaker: Marlena Boggs, MidContinent Public Library, Independence, MO, Adult Services Manage Presentation: Myth-busting! Customer & Program Analysis Program abstract: What services are actually valued by your users? Which online resources are good investments? Is texting the best way to reach your young adults? Libraries often hold false assumptions or beliefs which have not been challenged with actual data. Find out how different libraries have used data to challenge their assumptions and long-held beliefs.

Myth-busting! Customer & Program Analysis Marlena Boggs June 2010

Program Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Geo-Demographics to Pinpoint the Right Program for the Right Branch ,[object Object],[object Object]

Branch Program Placement or Consumer Trend Analysis: WHO are they? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Geo-Demographic Data: Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total population: 28,541

Benchmarking Work: Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outcome ,[object Object],[object Object]

Even More Tailored: Branch Patron Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branch Patron Study (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branch Patron Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement: Track Response, Identify Results and Refine Strategies—Looking for that Best Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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