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Tips and Tricks for Getting the Most Out of Your Blog

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To make sure your blog is performing at the highest possible level, here are effective approaches for delivering quality content, for determining the proper frequency, for blog promotion (including getting your employees involved), and for building an audience of devoted subscribers.

Veröffentlicht in: Marketing
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Tips and Tricks for Getting the Most Out of Your Blog

  1. 1. How to Maximize Your Blog Content
  2. 2. MICHAEL BRENNER CEO, Author, and Keynote Speaker Marketing Insider Group SEAN CALLAHAN Senior Content Marketing Manager LinkedIn ANDY CRESTODINA Co-Founder and Chief Marketing Officer Orbit Media Studios, Inc.
  3. 3. AGENDA Orbit Blogger Annual Survey Results Why HR is the New Marketing Building a Following of Subscribers Just for Fun Audience Q&A
  4. 4. POLL QUESTION How often do you publish on your company blog? Answer in the poll module on the console
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12 The gradual slowing of blogging frequency over time
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. POLL QUESTION How do you measure your blog’s success? Answer in the poll module on the console
  19. 19. Articles Published on Moz.com/blog and Average Shares
  20. 20. Shares & Content Published Over Time
  21. 21. No one wants to be marketed to… 73% of consumers wouldn't care if brands they used disappeared. @BrennerMichael
  22. 22. • ONLY 32% employees “engaged” • 51% employees “disengaged” • 17% “actively disengaged” ~ Gallup
  23. 23. Not HAPPY ~ FOURNAISE GROUP @BrennerMichael
  24. 24. Make our company happy OR Make our customers happy OR Make our colleagues happy @BrennerMichael
  25. 25. @BrennerMichael
  26. 26. @BrennerMichael
  27. 27. THE @BrennerMichael Customer An organization where everyone is focused on the customer.
  28. 28. What’s in it for the customer? @BrennerMichael Customer
  29. 29. Deliver Results Through Collaboratio n @BrennerMichael
  30. 30. What’s in it for the Customer? What’s in it for my Colleagues? What’s In It For The Company? @BrennerMichael
  31. 31. Michael Brenner CEO, Marketing Insider Group Author, The Content Formula @BrennerMichael
  32. 32. 5 Steps to Growing Your Blog Subscriber Base
  33. 33. 5 Steps to Growing Your Blog Subscriber Base
  34. 34. 5 Steps to Growing Your Blog Subscriber Base
  35. 35. 5 Steps to Growing Your Blog Subscriber Base
  36. 36. 5 Steps to Growing Your Blog Subscriber Base
  37. 37. Q&A MICHAEL BRENNER CEO, Author, and Keynote Speaker Marketing Insider Group SEAN CALLAHAN Senior Content Marketing Manager LinkedIn ANDY CRESTODINA Co-Founder and Chief Marketing Officer Orbit Media Studios, Inc.

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