In today’s world, tech buyers travel through a tangled and intricate purchase labyrinth before they reach a buying decision. They are actively seeking and defining their own research path and constantly consulting many diverse peers along the way – all while surrounded by dangerous webs of competitive messaging.
So, what should today’s tech marketer’s secret weapon be in order to help customers every step of the way? Transforming themselves into tech marketing ninjas, of course!
From better connecting with customers to refining targeting and strategic content development in order to achieve the business bottom line – tech marketers must hone their ninja skills in order to break through the tech buyer’s stealth reconnaissance. What tools are they using to further refine their infiltration abilities? How are tech marketers more tightly aligning with sales and lead generation? And how exactly do tech marketers prove their value to the C-suite through ROI?
All of these questions and more are answered in our latest infographic, The Tech Marketing Ninja, that explores the challenges, tools and value being deployed by today’s tech marketing ninja.