Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

LinkedIn Organic + Paid Media Checklist

5.769 Aufrufe

Veröffentlicht am

Your content is only valuable if people know about it, which is why both your organic and paid media strategies need to work in tandem to maximize your reach.

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

LinkedIn Organic + Paid Media Checklist

  1. 1. An active, organic social presence can help unlock your brand’s potential. Use this checklist create a winning strategy on LinkedIn. Want to learn more about building an organic presence to optimize paid investments? Read Our Organic + Paid Playbook 2x Your Checklist for a Strong, Organic Brand Presence on LinkedIn Optimize your LinkedIn Company Page with a cover image, description and links. Include a relevant visual and a link with each post. Create a simple content calendar in Excel Online (or wherever) and plan to post helpful content on a daily basis. ALL-STAR TIP: Repurpose content into easily consumable formats, like video and infographics. Ask 3-5 execs or subject matter experts within the company to share your posts regularly & craft their own content that you can amplify in return. ALL-STAR TIP: Track the impact of their inputs on your key success metrics, such as impressions and Click-Through Rate (CTR). Expand your reach with @mentions and #hashtags. ALL-STAR TIP: Keep an eye on trending storylines on the LinkedIn feed for ideas and opportunities. By 2019, video content will be the driving factor behind 85% of search traffic in the US.1 Company updates that include links earn up to 45% higher follower engagement. Content shared by employees has 2X the engagement of content shared by a company. 85% 45% Once you identify which organic posts received the highest engagement, invest in LinkedIn paid ads to promote them. 01 02 04 05 03 STEP STEP STEP STEP STEP 1. https://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf