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Content Marketing Master SEO Checklist

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This is a checklist of how we at LinkedIn optimize a webpage for search engines.

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Content Marketing Master SEO Checklist

  1. 1. SEO CHECKLIST LSMS CONTENT MARKETING CANNONICAL TAG: IF THE CONTENT IS DUPLICATE, USE THE CANONICAL TAG TO TELL SEARCH ENGINES THAT A PAGE URL IS THE CORRECT ONE TO CREDIT (ASK BEN FOR HELP). URL STRUCTURE Avoid including stop words (such as and, but, etc.) to limit character count. Use hyphens (-) instead of underscores. Should be less than 100 characters. THE URL SHOULD CONTAIN THE KEYWORD H1 TAG Populate your secondary and tertiary headers with related, secondary keywords. YOUR H1 TAG SHOULD INCLUDE THE KEYWORD BODY COPY THE COPY MUST MENTION THE KEYWORD IN THE FIRST 200 WORDS. TITLE TAG The title should contain less than 60 characters so that it displays completely on the search results page. Use AMI’s headline analyzer to create a more compelling headline. FRONT-LOAD YOUR KEYWORD IN THE TITLE TAG META DESCRIPTION INCLUDE KEYWORD & CLEAR CALL TO ACTION (TO DRIVE CLICKS). CONTENT ASSETS CAN YOU ADD VIDEOS, IMAGES, SCREENSHOTS, SLIDESHARES? INTERNAL LINKING Use a relevant keyword as anchor text for the linked content. COPY SHOULD CONTAIN AT LEAST 1-2 LINKS TO CONTENT ON YOUR SITE. EXTERNAL LINKING COPY SHOULD LINK TO 1-2 EXTERNAL AUTHORITATIVE SITES. CONTENT STRUCTURE BREAK UP LARGE BLOCKS OF TEXT FOR SCANNABILITY. TARGET KEYWORD MAKE SURE THIS IS IDENTIFIED AT THE TOP OF THE DRAFT. IMAGE OPTIMIZATION ALL FILE NAMES & ALT TEXT CONTAIN THE KEYWORD. CONTENT STRUCTURE ADD KEYWORD TO SOCIAL OPEN GRAPH META TAGS.

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