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Content Marketing
In The Era of Infobesity
Jessica Gioglio
Head of Content Lab
Sprinklr
We Are Marketing In An Era of Infobesity
Every 48 hours
The Volume of Content Shared is Unprecedented
Every 48 hours
2003 to
Beginning of
TimeThe same amount of
content is produc...
So, How Do You Stand Out?
Embrace a Customer Centric
vs. Sales Centric Content Strategy
89% of companies will compete mostly
on customer experience by 2016
-Gartner
Why This Matters
The right content strategy c...
Develop Thought Leadership That Adds Value
143 pages on
Slideshare
106,000+
views
Keep Your Community Updated On Trending Topics
Relevant industry
breaking news &
trending topics
Drive Leads In A Customer Centric Way
The ask = email address
The value = LinkedIn makeover
Leverage Visuals To Tell Your Story
Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8
seconds to capture
someone’s attention!
Visuals Drive Higher Engagement With LinkedIn Updates
 Videos can increase engagement by 74%
 Photos can increase engage...
Keep Visuals Original, Eye-Catching & Informative
Less stock
photos – more
original
content
Quotes Inspire & Make Your Story Shareable
Visualize Data In A Unique Way
Target Content To Relevant Audiences
YouTube & Slideshare Can Help Tell More Robust Stories
Don’t Just Develop Content –
Create Experiences
Citi Connect: Professional Women’s Network
116,000+
views
Topic: Why
Successful People
Ask For Help
L’Oréal: Are You In?
L’Oréal: Are You In?
Key Takeaways
 Put customer needs and interests at the center of your content strategy
 Shrinking attention spans call f...
Thank You & Questions
Jessica Gioglio
Head of Content Lab
Sprinklr
Content Marketing In The Era of Infobesity
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Content Marketing In The Era of Infobesity

  1. 1. Content Marketing In The Era of Infobesity Jessica Gioglio Head of Content Lab Sprinklr
  2. 2. We Are Marketing In An Era of Infobesity Every 48 hours
  3. 3. The Volume of Content Shared is Unprecedented Every 48 hours 2003 to Beginning of TimeThe same amount of content is produced - Google
  4. 4. So, How Do You Stand Out?
  5. 5. Embrace a Customer Centric vs. Sales Centric Content Strategy
  6. 6. 89% of companies will compete mostly on customer experience by 2016 -Gartner Why This Matters The right content strategy can create a better, more memorable experience with your company that drives, loyalty, affinity and results.
  7. 7. Develop Thought Leadership That Adds Value 143 pages on Slideshare 106,000+ views
  8. 8. Keep Your Community Updated On Trending Topics Relevant industry breaking news & trending topics
  9. 9. Drive Leads In A Customer Centric Way The ask = email address The value = LinkedIn makeover
  10. 10. Leverage Visuals To Tell Your Story
  11. 11. Visuals Are Processed 60,000x Faster Than Text Alone You only have 2.8 – 8 seconds to capture someone’s attention!
  12. 12. Visuals Drive Higher Engagement With LinkedIn Updates  Videos can increase engagement by 74%  Photos can increase engagement by 147%  100% of the top 50 most engaging status updates on LinkedIn in April included either an image, link, or video
  13. 13. Keep Visuals Original, Eye-Catching & Informative Less stock photos – more original content
  14. 14. Quotes Inspire & Make Your Story Shareable
  15. 15. Visualize Data In A Unique Way
  16. 16. Target Content To Relevant Audiences
  17. 17. YouTube & Slideshare Can Help Tell More Robust Stories
  18. 18. Don’t Just Develop Content – Create Experiences
  19. 19. Citi Connect: Professional Women’s Network 116,000+ views Topic: Why Successful People Ask For Help
  20. 20. L’Oréal: Are You In?
  21. 21. L’Oréal: Are You In?
  22. 22. Key Takeaways  Put customer needs and interests at the center of your content strategy  Shrinking attention spans call for high-quality visuals that tell a story  Content can do more than just marketing – it can help create memorable experiences that drive brand loyalty.
  23. 23. Thank You & Questions Jessica Gioglio Head of Content Lab Sprinklr

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