When it comes to the relationship between tech marketing and sales, it’s crucial that everyone involved spreads love and engages with the hearts and minds of today’s buying committee. As an evangelist of your product or solution, you’ll need to play matchmaker between decision makers and craft content that satisfies your committee’s needs. You’ll also need to nurture existing relationships and support prospective clients as they navigate the purchase path.
So where does one start?
Luckily, we’ve recapped best practices to help you be both mind reader and hand‐holder when it comes to loving and caring for your client’s content needs.
Check out our latest infographic which takes a powerful pulse on:
- The hidden influencers your clients turn to for input and advice on purchase decisions
- The right content, right stage, right audience and right connection to win over the most crucial decision makers
- A breakdown of today’s increasingly complex tech vendor selection and buying cycle stages